Major event for businesses, education and update of the PROFESSIONAL beauty care market For 17 years, HAIR BRASIL Profissional provides high value-added contribution in the development of the professional beauty care market, by being an important showcase for the industry in Latin America, and the major Educational Forum for beauty care professionals and entrepreneurs. Beauty care is one of the fastest-growing industries in Brazil and HAIR BRASIL plays an outstanding role in that growth. Every year, this industry presents more and more innovation and opportunities. Within four days, the event shall exhibit novelties in products & trends in educational events, including workshops to provide hands-on demonstrations during this great journey of professional qualification.
CONSOLIDATED
Figures!
95 mil
900+
70%
thousand visits
exhibiting
in the number of
with trendsetting
during the 2018
brands
registrations to
professionals
edition
growth
educational events
Networking
QUALIFIED
visit
Among the people attending Hair Brasil, 20% is comprised by professionals with power to making decisions on large-volume purchases. This percentage is divided into dealers/vendors, retailers and importers, which added to manufacturers and international visitors, represent near 8,500 business-oriented people.
52%
16%
Hairstylist Beauty + Barber Parlor + Makeup artist
13%
Cosmetics
9%
It is the only tradeshow that achieves large figures in all the PROFESSIONAL BEAUTY CARE market categories
Dealer/Vendor Shopkeeper
Purchasing COUNTRIES
SOUTH AFRICA • ARGENTINA BELGIUM • BOLIVIA • CHILE COLOMBIA • COSTA RICA • EGYPT EL SALVADOR • UNITED STATES ECUADOR • FRANCE • ITALIA PARAGUAY • PERU • PORTUGAL URUGUAY
Special
PROJECTS:
At HAIR BRASIL, you find the best options to guiding your strategy.
EXPOSURE IN MEDIA THAT HIGHLIGHTS
your brand! The visibility provided by the tradeshow also extends to the exhibitors and contributes for businesses.
# 820+ insertions in communication vehicles before, during and after the event
EVOLUTION
FIRST FOR FIRST-TIME EXHIBITORS
FOR THOSE WHO WANT INCREASING
Project aimed to small entrepreneurs in the beauty care market.
THEIR PARTICIPATION
NEW PLANT REFERENCE
sectors:
130+ journalists and 150+ #
bloggers attended the tradeshow # 430 publications in online media
PROFESSIONAL SHOW Spaces that foster mass sales to the professional public: high visibility, product showcases and offerings.
This project has been created to making viable the attendance of groups and companies that were already attending the tradeshow, but that had to go out for any reason.
PROFESSIONAL RETAIL Areas aimed to large dealers/vendors and representatives.
HAIR BRASIL is conducted in SÃO PAULO, THE METROPOLIS THAT CREATES BUSINESSES 76+ thousand
21 million inhabitants in
15+ million
The city of
The State of
The largest
São Paulo
São Paulo
represents
represents
11% of the country’s GDP
33% of the country’s GDP
air travel hub in
beauty parlors
its metropolitan
business
in the state
region
visitors a year
of São Paulo
Latin America
CARACAS
Lively business center,
GEORGETOWN PARAMARIBO CAYENNE
BOGOTÁ BOA VISTA
MACAPÁ
QUITO
SÃO LUIS
trendsetter and the Brazilian fashion capital.
BELÉM
MANAUS
FORTALEZA
TERESINA NATAL
RIO BRANCO
PORTO VELHO
JOÃO PESSOA RECIFE
PALMAS
MACEIÓ
LIMA ARACAJU CUIABÁ
SALVADOR
BRASÍLIA GOIÂNIA
LA PAZ BELO HORIZONTE
VITÓRIA
CAMPO GRANDE
RIO DE JANEIRO
ASSUNCIÓN
SÃO PAULO
CURITIBA
FLORIANÓPOLIS
PORTO ALEGRE
SANTIAGO
BUENOS AIRES
MONTEVIDEO
Up to 2:30 hours Above 2:30 hours Above 3:00 hours
April, 13-16 - 2019 EXPO CENTER NORTE | SÃO PAULO | BRAZIL 18th International Beauty, Hair and Esthetics Fair
Get to know all the options for attendance and make your registration: Commercial Department: (11) 3063-2911 • (11) 3199.6100 | comercial@hairbrasil.com.br
Owned by
Organized by
Institutional support
Affiliated to
Official Carrier
Rua Padre João Manuel, 923 • 6 O andar • São Paulo/SP • 01411-001 HAIRBRASIL.COM |
@hairbrasilprofissional