Meet Our Game Changers - Ritika

Harnessing the Power of Connected Thinking - Ritika

#Convergence #ExperienceTechnology #PeopleGrowth

Ritika

Director, Regional Delivery Lead RESPONSIBLE FOR: - Delivery management, team and people growth, and business development - Partnering with North American Delivery Leads and specialized teams globally - Helping refine and scale delivery capabilities, creating synergies and connected thinking within and across accounts AWARDS: Nominated for Core Values Award in Leadership and Client-Focused Delivery HOBBIES: Reading biographies of world leaders, Photography

NEW BREED OF PROFESSIONALS

SapientNitro’s journey from a technology company to a new breed of agency has coincided with our own metamorphosis from pure-bred techies to a new breed of digital professionals.

“SapientNitro’s journey from a technology company to a new breed of agency has coincided with our own metamorphosis from pure-bred techies to a new breed of digital professionals, in sync with today’s always-on world.

All of us, be it at work or outside; have been challenged by the changing world order. The impact that SapientNitro is creating for itself and its clients now, is a result of that disruption,” says Ritika Basu, Director, Program Management.

Ten years ago, when Ritika joined SapientNitro as a manager, the first signs of this disruption were already beginning to show. Her interview was a grueling nine hours. The interview panel was as interested in her so skills as her domain skills. “My first interaction was the “great gi ” role play with Rajdeep Endow, currently the

Managing Director with Sapient India. To his credit, he never dropped character.”

By harnessing the power of connected thinking — bringing together the story, the experience and the right mix of technologies — SapientNitro is helping global clients recapture control by delivering compelling, seamless “experiences” .

Cut to 2014, as a member of Sapient’s core leadership team in India, Ritika is among those spearheading the company’s evolution in “connected thinking”. ‘Today’s consumers are not merely looking for a product or a service; instead they are looking for an experience. An experience built around their time, their needs, and their convenience. By harnessing the power of connected thinking — bringing together the story, the experience and the right mix of technologies — SapientNitro is helping global clients recapture control by delivering compelling, seamless “experiences” across regions and channels mobile, internet, and in-store.”

A World Beyond Barriers Of course, as a program manager, this makes her work even more interesting. “The challenge is to make our vast capabilities break open of their silos, to discover ways of working with each other to make the right impact.”

It’s a learning curve for everyone involved, Ritika admits. “Before SapientNitro, I had never worked with people from marketing or creative domains, so I didn’t quite understand them. I came from a world of developers and testers. Today, I lead teams

that include along with the “techies”, copy writers, content strategists, content creators, producers, visual designers and IA experts. Understanding both halves of the brain gives us the unique ability to create game-changing work.”

Opportunity to Build Great Careers Ritika came to SapientNitro from one of India’s leading IT firms. “From managing a team of 50, I was asked to lead a team of three. Scale matters in traditional IT setups, so I did have my doubts.”

But as she moved from one challenging assignment to the other, as Sapient India’s presence grew from 2000 people in one office to 7000+ people in three cities, as she led teams credited with creating many leading solutions, long term client relationships, and as she grew through the ranks; she knew it was the best decision she ever made.

“Today, all IT firms are scrambling to understand the agency space, global companies are bullish on Indian acquisitions, and we are already miles ahead. A single go-live at SapientNitro brings together a whole gamut of cutting edge, multi-channel, multi-device technologies with the brand story.”

She continues, “The journey from being a Java developer to an evangelist for digital,

The challenge is to make our vast capabilities break open of their silos, to discover ways of working with each other to make the right impact.

brand engagement and connected thinking has been extremely rewarding. A personal commitment to digital and brand immersion has helped tremendously,”

For me, the journey from being a Java developer to an evangelist for digital, brand engagement and connected thinking has been extremely rewarding.

Read more about our game-changers at sapientnitro.com/careers/game_changers

sapientnitro.com linkedin.com/company/sapientnitro twitter.com/sapientnitro youtube.com/sapientnitro facebook.com/SapientIndia sapientindiacareers.com © COPYRIGHT 2014 SAPIENT CORPORATION. ALL RIGHTS RESERVED.

So, what kind of a person does she see succeeding at SapientNitro? “We need people with an unquenchable thirst for learning, those who are comfortable with ambiguity and with charting their own course. We need people who are at home in a world that shi s shape every day.”

Are you game?