Meet Our Game Changers: Diljeet

#Convergence #CreativeTechnologists #BreakthroughWork

Mastering change in the digital world - Diljeet

Diljeet

Director, General Management APAC RESPONSIBLE FOR: - Key India accounts - Growing SapientNitro business in India - Growing India market-facing capability - Helping new people integrate with SapientNitro culture and core values AWARDS: - National Infocom Award, Singapore (Q4, 2012) HOBBIES: Traveling to new places, Trekking and rock climbing, Storytelling to kids

FROM MIAMI TO GURGAON Not long a er Diljeet joined, Sapient bought a Miami-based company with a leading state-of-the-art digital marketing suite. Sapient tasked Diljeet with migrating the company's expertise in this platform from Miami to Gurgaon.

Proficiency in this kind of digital marketing application was new to India at the time.

“Overnight, I went from being an AS400 expert to a program manager in the digital marketing space.”

“The adoption of this technology jettisoned Sapient to the head of the pack in the digital space.” According to Diljeet, “Overnight, I went from being an AS400 expert to a program manager in the digital marketing space. My team was back and forth between the two countries getting ramped-up on the product’s operational aspects. And soon enough, operationally we gained the proficiency to process any kind of digital marketing jobs from Gurgaon for any global client. Similarly on

the product front, we added new CMS based features providing the ability to create landing pages and micro sites on the fly.”

From Gurgaon to Taiwan and Singapore Impressed by the team's mastery of the program, the company assigned Diljeet his first client – the US division of a leading global financial services corporation.

“The project was daunting at the beginning given its size and scope but we aced it. Before we knew it we were servicing the bank’s India, Taiwan and Singapore divisions as well,” says Diljeet.

Now, as part of SapientNitro, Diljeet and his team have developed a true expertise in projects that merge technology and creative.

They recently completed an industry-first project in the world of corporate banking.

The solution combines state-of-the-art front-end technology – a Minority Report-like customer interface – and back-end technology that’s processing complex algorithms to make meaningful inferences regarding multi-million dollar transactions.

“Not only does this solution differentiate SapientNitro's client's product from the competition but the visual nature of the interface is like time-travelling to the

“SapientNitro is neither a creative nor a technology company. It is a blending of ‘Ideation and Implementation’ expertise…

By bringing the le and right brain together we’re able to realize SapientNitro’s signature ‘out-of-the-box’ consumer-centric experiences.”

future.”

Connected Capabilities

“The intellectually charged environment inspires us to see beyond what we’re doing today to what we can be doing tomorrow. If you’re also hungry to become an Idea Engineer, and looking for more than just a career, then SapientNitro is the place for you.”

Diljeet credits his breakthrough work to SapientNitro’s commitment to convergence. “SapientNitro is neither a creative nor a technology company. It is a blending of ‘Ideation and Implementation’ expertise. We have our areas of specialization – from brand planning to user experience design to Flex development to back-end implementation to Quality Assurance to accessibility. But we’re wired to work together in teams under one roof. By bringing the le and right brain together we’re able to realize SapientNitro’s signature ‘out-of-the-box’ consumer-centric experiences.”

SapientNitro's workforce is in stark contrast to the competition. Typically engineers are experts in implementing solutions or developing system architectures but can't visualize end-user needs or relate to the emotions that solutions need to elicit. Similarly, a creative expert can develop concepts for connecting users to brands but can't think practically about implementation.

Survival of the Fittest According to Diljeet, professionals and companies in IT consulting that lack this holistic perspective will become increasingly marginalized.

“Speed and change are the essence of the digital world. At SapientNitro, we've figured out how to harness this spirit of innovation and drive the evolutionary process by cra ing new stories and meaningful experiences that connect brands to today’s always-on consumers.”

A Culture of Game-Changing People According to Diljeet, SapientNitro’s egalitarian culture invites not just innovation but career growth. “Company decisions are driven by the quality of the initiative not the seniority of the initiator.

Everybody is a leader and each one of us is empowered to challenge others.”

“We don’t think about completing a project or achieving a deadline. We think about how we can create an impact on the industry; how we can change the game, how we can leave our mark to inspire the next generation.”

Diljeet concluded, “The intellectually charged environment inspires us to see

“Speed and change are the essence of the IT industry.

At SapientNitro, we’ve figured out how to create seamless conversations between creative and technology to fully capture the spirit of innovation that defines this industry.”

beyond what we’re doing today to what we can be doing tomorrow. If you’re also hungry to be a game-changer, and looking for more than just a career, then SapientNitro is the place for you.”

“At SapientNitro, we believe in technology inspiring creativity and creativity challenging technology each day.”

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