Meet Our Game Changers: Ravi Pal

The integrated future is here - Ravi Pal

#Convergence #CreativeTechnologists #BreakthroughWork

Ravi Pal

Technology Director/Expert RESPONSIBLE FOR: - Technology Lead for Marketing Services, India - Technology Evangelist - IOTA India Lead AWARDS: - Distinguished Technologist 2012 - Nominated for Founders Award - Nominated for Great Work Award: Delivery - Nominated for various Core Value Award categories including People Growth, Client-Focused Delivery, Creativity and Leadership HOBBIES: Cricketer at heart, Passionate about finding connections between mythology and science

ALL ABOUT THE RIGHT MINDSET

“We are in the business of creating game-changing consumer experiences, and that doesn’t happen through a boxed approach”

“A company that is always evolving, trying to occupy a unique space that others are yet to even identify, has to have a fundamental culture that breeds creativity, an entrepreneurial mindset and an ownership of the future.” says Ravi whose career metamorphosis reflects that of SapientNitro from a pure tech company to a new breed of digital agency.

From being a manager at a multi-media center to a project lead in South Korea to a distinguished technologist with expertise in delivering integrated, multi-channel, multi-domain projects at SapientNitro, Ravi’s career growth has traced quite the itinerant path.

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The Era of Change “I was fortunate to start my journey with SapientNitro as part of the company’s marquee projects; big name clients looking for innovative solutions to engage customers for an ‘always-on’ experience-driven market.”

Nearly five and a half years ago, it was a challenging scenario for Ravi and his team. “We found that technology had become only one piece of the puzzle. We were expected to deliver a complete package that is highly integrated solutions that could solve what would have been considered ‘marketing’ problems in an old world parlance.”

“A company that is always evolving, trying to occupy a unique space that others are yet to even identify, has to have a fundamental culture that breeds creativity, an entrepreneurial mindset and an ownership of the future”

They learnt that “backend technologists” were no longer their end clients; rather they were designing solutions for frontend marketers, o en with little knowledge of complex technologies. “Integration may now be the name of the game, but over five years ago, it was a learning curve for all of us.”

Ravi credits SapientNitro’s unique culture and approach for smoothening out the curve. “You are encouraged to push technical boundaries – approach problems in previously unimagined ways. And it’s more than just that. SapientNitro has always embraced its technical and creative sides equally. This unique approach has helped create many of our industry-first solutions.”

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SapientNitro – Head of the Pack And increasingly as the lines have blurred between the traditional marketing, creative, and technology domains, SapientNitro is among the first to capitalize on this market shi . Ravi agrees, “Today, we find ourselves engaging more and more with Chief Marketing Officers than just CIOs or CTOs. The future is integrated. There’s no going back.”

“You are encouraged to push technical boundaries – approach problems in previously unimagined ways.

And it’s more than just that.

SapientNitro has always embraced its technical and creative sides equally” Follow us to learn more about our game changing work: sapientnitro.com linkedin.com/company/sapientnitro twitter.com/sapientnitro youtube.com/sapientnitro facebook.com/sapientindia sapientindiacareers.com © COPYRIGHT 2013 SAPIENT CORPORATION. ALL RIGHTS RESERVED.

As Ravi concluded, “We are in the business of creating game-changing consumer experiences, and that doesn’t happen through a boxed approach or with a 9 to 5 mindset. You have to think like a consumer, design like a creative pro, build like a technologist and deliver like a market expert. Unless you are always thinking of creating the next big thing that will impact people’s lives, you are in the wrong industry and the wrong company.”