Meet Our Game Changers - Shefali

Seeing beyond one piece of the puzzle - Shefali

#Convergence #BreakthroughWork #WorkLifeMerge

Shefali

Director, India Studio India Studio’s RESPONSIBLE FOR: - Building delivery capability in India for SapientNitro’s service offerings - Ensuring quality of delivery for Marketing Services work from India Studio - Mentoring, coaching and growing leaders in the India Studio AWARDS: - Nominated for Great Works Award (Delivery) and Core Values Award (Leadership and Client-Focused Delivery) HOBBIES: Listening to music, Going for long walks, Introspection

NEVER A DULL DAY AT SAPIENTNITRO According to Shefali, “Life at SapientNitro is never stagnant.” She should know given the many metamorphoses her job has taken at the company. “I started at Sapient in delivery where I had spent most of my career. A er a couple years, I was ready for a change. My supervisor responded in signature Sapient style – a willingness to help me chart a new course. With his backing, I found my way into the Quality and Methods team where I helped SapientNitro become one of the first consulting firms in India to define and adopt an Iterative Agile methodological approach for so ware development.”

“Life at SapientNitro is never stagnant.”

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Building a Sales Support Team from Scratch A er a couple more years, Shefali was ready for the next hurdle. “Once again I approached my supervisor, and once again I found myself facing a new challenge.” This time Shefali was put in charge of creating a sales support team in India - from scratch.

“The sales team in the US was limited by its capacity to respond to RFPs. We fixed the problem by providing them all the support they needed. We researched the companies, created the relevant case studies, interviewed people, put together all pieces of information to build a great story and made sure each pitch was picture-perfect. To meet the demand, we had to grow from two people to 25 in three years.”

“My team is made up of the interactive development, user experience and advertising talent at the company. We’re all experts in our fields but we’re uniquely able to deliver cutting-edge digital marketing solutions because we can see beyond our piece of the puzzle.”

Running The Studio Fast-forward to today and Shefali is a Director at the India Studio in SapientNitro.

“During my tenure, the company has continuously outpaced other global technology leaders. A critical move was the launch of SapientNitro a few years ago in which the company morphed from being a pure-play technology company to a newly conceived digital agency.

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In this new incarnation, we’re mixing imagination with systems thinking to enable clients to seamlessly connect with their customers with a consistent brand story across a growing array of channels from mobile to web to in-store.”

The Studio is responsible for the marketing services side of SapientNitro. “My team is made up of the interactive development, user experience and advertising talent at the company. We’re all experts in our fields but we’re uniquely able to deliver cutting-edge digital marketing solutions because we can see beyond our piece of the puzzle. We’re aligned with the larger strategy and get the big picture. We’re in dialogue with technology from project conceptualization to implementation. As a result we can improvise on the fly and adapt our work in a marketing environment consistently at the mercy of digital innovations.”

“Trust is at the core of the company’s value system.

It drives our policies like flex time. Because the company believes in my passion and commitment, I’m able to organize my hours around my daughter’s schedule; to have a rich family life – any parents’ dream.”

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The Juggle

“We know that success lies not in our part of the project but in the project as a whole.

As such, we’re all willing to help out and to ask for help when we need it.”

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When people ask Shefali how she manages the demands of work and life, she has one word, “trust.” “Trust is at the core of the company’s value system. It drives our policies like flex time. Because the company believes in my passion and commitment, I’m able to organize my hours around my daughter’s schedule; to have a rich family life – any parents’ dream.”

Shefali continued, “Trust in the company doesn’t just flow top down but from peer-to-peer.” Because SapientNitro believes in us, we believe in each other. During my nine years at Sapient, someone has always come to my aid when I need it. The trust I have in my co-workers and vice versa to get the job done helps me shoulder the demands of my job and strive to be the best I can be.”