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Mobile is Hitting Critical Mass Global Mobile Data Traffic Will Increase 26X from 2010 to 2015
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL
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The Pace of Change is Accelerating iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry
First 3QuartersCumulativeUnit Shipments, iPodvs. iPhonevs. iPad 16,000
iPad iPhone iPod
GLOBALUNITSSHIPPED(000)
14,000 12,000 10,000
iPadrepresentsthe fastest global success byAppletodate
8,000 6,000 4,000
Source: Apple, MaryMeeker/MorganStanley
2,000 0
0
1 2 QUARTERSAFTERLAUNCH
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Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL
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For the First Time, 2011 Will See More Mobile Than PC Smartphones and Tablets Combined will Outsell PCs - Globally
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Mobile Represents 1-2% of Total Retail Sales eCommerce Takes Share from Traditional; Mobile Should Get There Faster
Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL
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While the Internet Influences 50+% of Many Sales Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer
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Yet Most Firms are Unprepared for Mobile 51% of eBusiness Managers have had a Defined Mobile Strategy for Less than Year Most eBusinessManagershavehadaDefinedMobileStrategyfor LessthanaYear
11% 11%
Whichof thefollowingbest describesyour mobilestrategytoday? EarlyStage- Wearejust beginningtowork onastrategy
40%
Wehavehadadefinedmobilestrategyfor ayear or more Wehavehadadefinedmobilestrategyfor less thanoneyear Wedonot haveamobilestrategyyet
38%
Source: Q22010Global eBusinessandChannel StrategyProfessional OnlineSurvey
Base: 65Global eBusiness Managers
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Organizationally, We See Problems Across the Board Key Weaknesses in Organizational Structure, People, Technology and Incentives
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Highlights from the Insight 2012 Report Near-Term Developments • Mobile Wallet • In-Store Mobile • Devices Matter More - and Less - Than Before • Digital Marketing Platform • Radical Transparency
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Highlights from the Insight 2012 Report Long-Term Developments Digitally Enabled Retail Mobile Everywhere Emerging Tech: Digital + Physical Empowered Consumers
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Thank you. For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel: http://www.youtube.com/user/SapientNitro
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