Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX

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Mobile is Hitting Critical Mass Global Mobile Data Traffic Will Increase 26X from 2010 to 2015

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The Pace of Change is Accelerating iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry

First 3QuartersCumulativeUnit Shipments, iPodvs. iPhonevs. iPad 16,000

iPad iPhone iPod

GLOBALUNITSSHIPPED(000)

14,000 12,000 10,000

iPadrepresentsthe fastest global success byAppletodate

8,000 6,000 4,000

Source: Apple, MaryMeeker/MorganStanley

2,000 0

0

1 2 QUARTERSAFTERLAUNCH

3

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For the First Time, 2011 Will See More Mobile Than PC Smartphones and Tablets Combined will Outsell PCs - Globally

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Mobile Represents 1-2% of Total Retail Sales eCommerce Takes Share from Traditional; Mobile Should Get There Faster

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While the Internet Influences 50+% of Many Sales Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer

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Yet Most Firms are Unprepared for Mobile 51% of eBusiness Managers have had a Defined Mobile Strategy for Less than Year Most eBusinessManagershavehadaDefinedMobileStrategyfor LessthanaYear

11% 11%

Whichof thefollowingbest describesyour mobilestrategytoday?

EarlyStage- Wearejust beginningtowork onastrategy

40%

Wehavehadadefinedmobilestrategyfor ayear or more Wehavehadadefinedmobilestrategyfor less thanoneyear Wedonot haveamobilestrategyyet

38%

Source: Q22010Global eBusinessandChannel StrategyProfessional OnlineSurvey

Base: 65Global eBusiness Managers

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Organizationally, We See Problems Across the Board Key Weaknesses in Organizational Structure, People, Technology and Incentives

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Highlights from the Insight 2012 Report Near-Term Developments • Mobile Wallet • In-Store Mobile • Devices Matter More - and Less - Than Before • Digital Marketing Platform • Radical Transparency

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Highlights from the Insight 2012 Report Long-Term Developments Digitally Enabled Retail Mobile Everywhere Emerging Tech: Digital + Physical Empowered Consumers

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Thank you.

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