Building Brand Addiction: Extreme Engagement and the Dynamics of Social Gamification

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Building Brand Addiction: Extreme Engagement and the Dynamics of Social Gamification

Published on Oct 3, 2011

Social Media Week Panel in Los Angeles, September 20, 2011: Building Brand Addiction Extreme engagement and the dynamics of social gamification. Are the dynamics of social gamification the secret to extreme engagement? When it comes to generating and maintaining customer motivation, nothing’s hotter right now than Social Gamification: the blending of social media and gaming principles. Play-plus-socializing is moving beyond amusing timewasters to transform digital branding, marketing, and merchandizing — reaching customers who’ve traditionally had little to do with either social or gaming. But is this really the wave of the future? Is it right for every brand? And how can you be sure to benefit from it? See live blog playback on Idea Engineers Blog http://ideaengineers.sapient.com/business/live-from-social-media-week-la-sept-20/

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