LEADING WITH PURPOSE : EDITION 2 by sapleadingwithpurpose

LEADING WITH PURPOSE Issue #1

AUG 2020

LEADING WITH PURPOSE

DEC 2020

EDITOR'S WELCOME Welcome to the second edition of our quarterly publication - Leading with Purpose! It is an understatement to say that 2020 has been tough. The world is on edge as simultaneous, disruptive forces merge and pose existential threats. Climate change, Coronavirus, waste, rising inequalities, social injustice, erosion of public trust in media, institutions, businesses, and governments force us to face the cold, hard truth: We can either agree to change course or face a bleak future.

Vivek Bapat SVP, Purpose & Brand Experience Marketing

At SAP, we recognize that breakdowns in existing paradigms often create opportunities to create new ones – where profit and purpose are in alignment. Simply talking about purpose in a visionary future is not enough. Talk is cheap. Action is the new currency of the purpose movement.

Through the relevance and reach of our technology, we are privileged to serve as an enabler and an exemplar for thousands of companies who seek to help the world run better and improve people’s lives. Our purpose focuses on the areas where we believe we can deliver the most authentic impact, specifically climate action, circular economy, equality for all, building a skilled and inclusive workforce, and promoting social and inclusive entrepreneurship.

As we head into the new year, we recognize that despite all the changes happening on the outside, we need to pay close attention to what’s happening to us on the inside. To solve the problems outlined above, we must first take care of ourselves and those around us. Mental health and well-being matter now, more than ever before. Therefore, the second edition of “Leading with Purpose” opens with the incredible work being done at SAP to prioritize mental health and well-being, as we foster a culture of inclusion and eliminate the stigma around mental health disorders in the workplace. We hope this issue encourages you to reflect on how to support yourself and each other, so we can continue to come together to collectively transform industries, grow economies, lift up societies, and sustain our environment. With Gratitude,

DEC 2020

LEADING WITH PURPOSE

TABLE OF CONTENTS

EDITOR'S WELCOME

LEARNING FOR LIFE Autism at Work

MENTAL HEALTH & WELL-BEING

Purpose Site Together Again World Mental Health Day Back to Best BeKind21 + World Kindess Day Leading With Purpose Stories

CLIMATE ACTION

Spotlight Black Businesses Celebrating Hispanic Heritage Month SAP Inclusive Hiring

Featured Stories + New Economy Dow Jones and OpenSAP course

SOCIAL ENTREPRENEURSHIP SOCIAL One Billion Lives: 5 & 5 by '25

CIRCULAR ECONOMY Featured Stories & Ghana Waste-Picking London Design Festival

SPOTLIGHT PARTNERSHIP UN Global Compact + SDG Ambition

SAP MONTH OF SERVICE SAP's Global Month of Service Recap

Ventures Featured Stories & Moving World S-GRID

EQUALITY FOR ALL

FEATURED STORIES & UPCOMING EVENTS

MENTAL HEALTH & WELL-BEING

DEC 2020

TOGETHER AGAIN THE INSPIRATION In early July, Adaire Fox-Martin, SAP Executive Board member, reached out to Alicia to share her vision around creating an original song and music video for SAP – performed by SAP employees. She saw an opportunity to develop a strong sense of unity, and a spirit of togetherness, within the SAP global family, and asked Marketing to lead the way in bringing her vision to life. And that’s how “Together Again” was born.

At the beginning of the pandemic, I saw a report about choirs from different religious groups singing a traditional hymn. You could feel the unity and I wanted to create a similar spirit of togetherness for the SAP family. Adaire Fox-Martin, Executive Board Member, SAP

THE IMPACT Adaire invited all 100,000+ SAP employees to participate in the “Together Again” project. With over 500 employee submissions, "Together Again” showcased colleagues from around the world singing, clapping, playing instruments, and simply making a heart shape with their hands. On Sept 15, we launched “Together Again” with a call to action to “reach out to someone, from the heart."

DEC 2020

MENTAL HEALTH & WELL-BEING

TOGETHER AT SAP Creating Unity and Inspiration Through Song

The hope for this project is that it will serve as a reminder that every member of the team is an integral part of the fabric of SAP. We are not alone in these challenging times. And more importantly, together, we will get through this and emerge stronger than ever. READ MORE

ACTIVATING TOGETHER AT ADWEEK 2020 For most of the world, 2020 has been defined by COVID-19. While we’re experiencing this in different and difficult ways, we will get through it together. Explore the powerful, unifying forces of music and technology in times of hardship. WATCH OUR ADWEEK SESSION

MENTAL HEALTH & WELL-BEING

DEC 2020

YOU ARE NOT ALONE Recognizing World Mental Health Day 2020.

As we all grapple with a global pandemic, social unrest, economic uncertainty, and environmental disasters, stress levels have skyrocketed. Lost productivity due to the surge in mental health disorders is estimated to cost companies a trillion dollars a year. SAP is committed to fostering a culture of belonging and eliminating the stigma around mental health disorders in the workplace. READ MORE Learn about how we're destigmatizing mental health

Kindness Is the Business Focuses On People Want Their Employee's Mental Employees to Talk Contagion That Brings Us Together Health and Well-being, about Mental Everyone Wins! Health

DEC 2020

MENTAL HEALTH & WELL-BEING

50%

of people develop some sort of mental illness during their lifetime

0:40

Every 40 seconds, someone loses their life to suicide

Each one of us can foster a culture in which all employees feel comfortable and safe speaking out about mental health issues they are suffering from, what they need to deal with in their family, or what they observe at the workplace.” Dr. Natalie Lotzmann, Global Head of Health & Well-Being, Chief Medical Officer, SAP

MENTAL HEALTH & WELL-BEING

DEC 2020

BACK TO BEST

SAP and Thrive Global will help companies, no matter the size or industry, take steps to move into recovery by focusing on being the best for employees. This means changing for the better to help people and businesses navigate these challenging times with less stress and anxiety and more mental resilience, keeping employees safe, engaged, learning, upskilling, and productive now and in the future. TO LEARN MORE

SEE HOW SAP CUSTOMERS ARE HELPING OUR COMMUNITIES

NBA + SAP: Maximizing technology for today’s complex environment

Severstal: Sustaining metal production during a global pandemic?

The National Basketball Association (NBA) was challenged to reimagine its season in light of COVID-19 and has embarked on an extraordinary experiment in Orlando. The NBA is partnering with SAP to utilize technology to prioritize health, fan experience, and people management in a new and dynamic way.

When you are in business, your customers depend on you. See how Severstal is using SAP technology to balance production, demand and distribution so they can respond to a global pandemic, keep workers safe, and maintain delivery and revenue.

DEC 2020

MENTAL HEALTH & WELL-BEING

BEST OF NEXT

Take Charge of Change with Human Experience Management

Thrive Guide Topic 1: Creating a Healthy and Positive Work Experience Whether working remotely, going to physical workplaces, or a combination of both, companies must ensure employees have the emotional and mental health support to succeed and navigate the kind of constant change and disruption that will define our future. READ THE GUIDE.

Thrive Guide Topic 2: Leading with Agility, Resilience, and a Growth Mindset

16.4%

increase in revenue that top companies attribute to focusing on employee experience LEARN MORE

A learning mindset and culture helps build an agile and resilient organization. New articles cover understanding employee growth ambitions, shaping workplace culture, and trust and empathy as a key ingredient of leadership. READ THE GUIDE

#TAKETHEBALL @JuerMueller: Tusen takk, @erna_solberg! I #taketheball for good health and well-being. The pandemic has taught us just how much health matters. How will you contribute? @ggwcup #GlobalGoals #SAP4Good

MENTAL HEALTH & WELL-BEING

DEC 2020

#BEKIND21 SAP participated in the third annual #BeKind21 campaign, hosted by SAP Purpose Network partner, Lady Gaga’s Born This Way Foundation, to reinforce our commitment and dedication to leading with kindness. By engaging in an intentional act of kindness every day for 21 days, the #BeKind21 campaign encouraged participants to make kindness a habit, commit to compassion, and foster genuine connection.

Engage in small, deliberate acts of kindness. Need ideas? Check out #BeKind21 1

Journal out 3 things you are grateful for

Go to globalcitizen.org and sign a petition you care about

Have a virtual lunch date with a friend

Take some time to read an inspirational article

Create space for renewal - choose one item to donate READ HERE

SAP and Born This Way Foundation: Creating a Kinder and Braver World Join Cynthia Germanotta and Maya Enista-Smith from the Born This Way Foundation for an intimate conversation with Vivek Bapat from SAP on eliminating the stigma around mental health.

DEC 2020

MENTAL HEALTH & WELL-BEING

WORLD KINDNESS DAY November 13th is World Kindness Day. This year, we recognized this day by celebrating the power of sharing smiles. We hoped to spread well-being not just within the virtual walls of SAP, but also beyond our company borders.

In recognition of World Kindness Day, we launched a new function called “Share a Smile” on our Fit@SAP platform. This platform is available to SAP’s entire global workforce, allowing all colleagues to connect with each other through their health and activity goals, and spread more happiness and well-being to each other. It’s a creative and innovative way to make our work, and the world, a little brighter

READ HERE

energy increase when employees are happy

20%

productivity increase when employees are happy

DEC 2020

MENTAL HEALTH & WELL-BEING

LEADING WITH PURPOSE Helping each other Run Better. Together.

At SAP, we believe innovators rise in times of crisis. As we unite around the world to show gratitude for healthcare professionals and all essential workers, we would also like to applaud the SAP Purpose Network: our network of customers and partners leading with purpose during these times. Their efforts of humanity, empathy, and resilience remind us of why we exist in this world. Our solutions and services are simply an enabler for them to innovate in ways none of us had ever envisioned. Especially now. Thank you.

The core of what SAP delivers – running the world’s most critical business processes – has never been more essential than in this current moment. Our full focus is on supporting you through this crisis and beyond. Christian Klein, Chief Executive Officer, SAP

We invite you to explore this gallery of stories about our customers and partners. They are shining examples of how to lead with purpose.

SAVING LIVES IN REAL TIME

WORKING SMARTER IN TIMES OF CRISIS READ MORE STORIES

DELIVERING FOOD FARM TO TABLE

DEC 2020

MENTAL HEALTH & WELL-BEING

PASSION FOR PURPOSE

HEROES AMONG US: INTRODUCING "PASSION FOR PURPOSE" Passion for Purpose is a virtual conversation series where Alicia Tillman, Chief Marketing Officer of SAP, will speak with SAP employees from across the globe who have gone above and beyond in their communities to make a difference for others. These are heroes that work among us, dedicating their time, resources and expertise to give back when the world needs it most. In these conversations, you’ll hear about their journeys, how they are living their purpose and the lessons they have learned along the way. They are a beautiful reminder that goodness will always prevail.

WATCH THE VIDEOS

COVID RESPONSE ALLIANCE FOR SOCIAL ENTREPRENEURS The COVID-19 crisis is affecting each of us, yet disproportionally those who are already struggling to make a living and take care of their families and communities. Download the PDF

DEC 2020

CLIMATE ACTION

OUR DECADE OF DELIVERY FOR CLIMATE

Although the impact of COVID-19 will reduce global emissions in 2020, we clearly remain on an unsustainable path...To truly accelerate the pace of change that is needed to make an immediate and positive impact on a sustainable path, we must partner on all levels and across organizations, industries, and regions. We need tangible action now... SAP provides a starting point to help companies preparing for a change driven by incentive and choice, with the Climate 21 initiative in 2020.

READ THE STORY HERE

How Businesses Can Accelerate Technology For Sustainable Impact

Reducing Carbon Footprint to Ensure the Future Food Chain

Taking Action: What SAP is Doing to Address Climate

DEC 2020

CLIMATE ACTION

MANAGING THE "GREEN LINE" TO ADDRESS CLIMATE CHANGE

By driving production and consumption, global business has an enormous impact on our planet. While businesses often are cast as culprits in the environmental crisis, they also play a key role in the solutions, for example by driving the transition to a lowcarbon, circular economy. READ HERE

Company leaders will need to do much more than just manage their top and bottom lines to keep investors and other stakeholders happy. They will also need to manage their “green line." Daniel Schmid, Chief Sustainability Officer, SAP SE

DEC 2020

CLIMATE ACTION

SAP #1 SOFTWARE COMPANY IN DOW JONES SUSTAINABILITY SAP reached 74 out of 100 points (2019: 69) in the overall score, five points more than the second-ranked company. SAP improved its percentile value in 15 out of the 20 categories compared to 2019, including “Information Security/Cybersecurity & System Availability,” “Talent Attraction & Retention” and “Environmental Reporting.” The scoring emphasizes SAP’s efforts in driving a reliable, compliant cloud strategy, valuing employees as its most important asset and enhancing its integrated reporting capabilities. This year a total of 83 companies from the software industry participated, more than double last year’s number. SAP has also improved its scoring in all three overarching dimensions:

Governance & Economics: 65 (2019: 61) Environmental: 87 (2019: 83) Social: 81 (2019: 73) READ MORE HERE

Reducing Carbon Footprint Will Ensure Future Food Chain

Prove Your Company Is Doing Good with Numbers

DEC 2020

CLIMATE ACTION

openSAP Course Business Success with Climate

Learn about SAP’s Climate 21 initiative and how it can help customers minimize the CO2 footprint of their products, operations, and supply chains. Key Learnings Why climate action is relevant for your business How SAP’s Climate 21 initiative can help your company to minimize its CO2 footprint What SAP’s first solution of the Climate 21 initiative, SAP Product Carbon Footprint Analytics, is all about Schedule Course start date: January 19, 2021 Duration: 3 weeks (2-3 hours per week) Final exam: February 9-17, 2021 Course start is close to the World Economic Forum REGISTER HERE

GOALS OF THE PARIS CLIMATE AGREEMENT

194

countries have signed onto the Paris Climate Agreement

Climate Leaders Live: Can software realign us with the goals of the Paris Agreement? with Thomas Saueressig. WATCH HERE

SOCIAL ENTREPRENEURSHIP

DEC 2020

SOCIAL ENTREPRENEURSHIP SAP One Billion Lives: Embedding Social Impact into the Heart of Business through Social Intrapreneurship & Social Procurement.

As society faces extraordinary challenges on an unprecedented scale, businesses are putting purpose and social impact at their core.

READ HERE

SAP ONE BILLION LIVES: 5 & 5 by '25 Social Procurement: SAP estimates it could direct up to USD 60 million of its addressable global spend per year to social enterprises and diverse suppliers by 2025. Among DAX companies, this figure is estimated at approximately

EUR 2.5 billion, and across U.S. Fortune 500 companies up to USD 25 billion. In setting this target, SAP aims to inspire organizations around the world to do the same, and are making it easier for business to engage with social enterprises through the Ariba Network.

DEC 2020

SOCIAL ENTREPRENEURSHIP

5 & 5 by ’25 is part of SAP One Billion Lives, a program whose ambition is to positively impact one billion lives by integrating social enterprises into the global economy. READ MORE

Together with our customers, partners, diverse suppliers and social enterprises, we have set out to expand social procurement where infrastructure exists and intend to establish the infrastructure and build capacity where it doesn’t. Adaire Fox-Martin, Executive Board Member, SAP

DEC 2020

SOCIAL ENTREPRENEURSHIP

SAP ONE BILLION LIVES VENTURES SAP’s flagship social intrapreneurship program DRIVING INNOVATION & PROMOTING A MORE EQUITABLE WORLD SAP is uniquely positioned – with our people, technology, customers and ecosystem – to solve significant social and environmental problems. This year in unprecedented times, employees took action to solve some of these challenges by participating in One Billion Lives (1BL): 2000+ employees from 7 regions participated in this year’s 1BL Challenges and Sprints. Challenge Spaces included 5 UN SDG and COVID-19. Teams were put to the test with 40+ Idea Factories and Ideation Sessions, 7 Demo Days, 8 Fast Tracks, Accelerators, and Investment Committee Meetings. Stay tuned – The next Cohort will be announced in the coming days. Meanwhile, 1BL COVID-19 teams are already making an impact with their innovations:

10M

beneficiaries have been positively impacted

150

NGOs had their data processed for faster, more accurate responses

22K

Relief activities have been enabled (from infection prevention, control to food security and nutrition).

SAP One Billion Lives Sprint Against COVID-19

Social Procurement: Finding a Better Way to Grow

Accelerating Impact: Learn More about 1BL

DEC 2020

SOCIAL ENTREPRENEURSHIP

S-GRID | A NEW Social Enterprise Support Program for a Reimagined Economy

In partnership with SAP, leading impact investors, and social enterprise thought leaders, S-GRID — the Sustainable Growth of Revenues for International Development program — will help social enterprises build revenue partnerships with the corporate sector to become more integrated into global value chains.

To build more just, equitable, and sustainable global systems. Businesses are spending more than ever to achieve sustainability, equity, and other social impact targets Social enterprises have innovative solutions that the corporate sector needs Growing social enterprises often lack the know-how and connections to create these high-value partnerships with the corporate sector S-GRID closes this gap by building the skills and networks needed to partner with these global value chains

DEC 2020

CIRCULAR ECONOMY

COVID-19 presents us with a unique opportunity to start again. As we rebuild from the damage of the pandemic, we can instate an economic model focused on sustainability and equality. We must now move away from traditional economic paradigms based on endless, upwards growth and towards a circular model based on creating value for everyone on the planet. READ MORE

SAP & Topolytics Launch COP26 Waste Insight Project

SAP Joins the Ellen MacArthur Foundation

Emily Penn on a Mission to End Ocean Pollution by Sailing

DEC 2020

CIRCULAR ECONOMY

FROM GLOBAL VISION TO LOCAL ACTION Connecting Waste-Pickers in Ghana to a Global Marketplace for Plastic, featured during UN General Assembly Week.

8.6%

of global waste generated was reused this year

218 Maggie Buggie, SVP, Chief Business Officer, SAP Services WATCH THE VIDEO REPLAY

13 Million

metric tons of plastic enter the oceans annually

GHANA'S AMBITIOUS PLAN TO MINIMIZE PLASTIC WASTE In Africa, less than 20 percent of plastics are recycled currently, far below European Union targets of 50 percent by 2025. In lieu of formal recycling operations, waste pickers collect litter and sell it to middlemen, who aggregate plastic waste and sell it to recyclers abroad. READ MORE

CIRCULAR ECONOMY

DEC 2020

LONDON DESIGN

80M

target number of designers participating in best practices for a circular economy

91%

of material resources are lost into landfill or leaked into the environment after consumption

Following the launch of SAP’s 2030 Clean Ocean Vision by Christian Klein in Davos, we are excited to kick off the Circular Design Project in collaboration with the Ellen MacArthur Foundation at the London Design Festival 2020. Together we are curating and promoting a selection of stories and supporting resources to empower and equip the design and creative community to seize the opportunity of the circular economy as a framework for positive global impact. READ THE ARTICLE

The Circular Design Project: Introducing the Circular Economy with Daniel Schmid, Chief Sustainability Officer, SAP

DEC 2020

LEARNING FOR LIFE

Accelerating Workforce Inclusion Webcast Series The SAP Autism Inclusion Pledge initiative aims to reshape thinking about employment possibilities for individuals on the autism spectrum. The SAP Purpose Network Live 5-part series, "SAP Autism at Work: Accelerating Workforce Inclusion," premiered on October 6th, to explore how autism inclusion can enhance an organization’s culture, create connections with a deep, diverse yet underutilized talent pool, and encourage preconceived perceptions to be challenged.

Be Inspired – Take the Pledge – Make an Impact

Working for a company where Diversity and Inclusion is a big thing, I can rely on the fact that I can get the help I need. Domenik Hein, Compliance Engineer, SAP

EQUALITY FOR ALL

DEC 2020

EQUALITY FOR ALL

With many small businesses struggling during the pandemic, the Coronavirus is disproportionately impacting Black-owned businesses. In response to this problem, SAP launched the Spotlight Black Businesses program, which is designed to help move the needle in helping these businesses attract new customers. It also reinforces the company’s longterm commitment to standing against racism. READ MORE

DEC 2020

EQUALITY FOR ALL

OUR SPOTLIGHT BLACK BUSINESSES

Check out the rest of the nominated Black Businesses

EQUALITY FOR ALL

DEC 2020

CELEBRATING HISPANIC HERITAGE MONTH

As part of Hispanic Heritage Month, SAP sponsored the “Hispanic Star Journey.” This campaign, launched in partnership with the We Are All Human Foundation, was a hands-on, interactive virtual reality game, which celebrated the achievements of "Hispanic Stars. "

LEARN MORE HERE

HOW IT WORKED Throughout the month we promoted a weekly “Hispanic Star” via social media. Clues were added to Google Earth and promoted across various internal and external channels. At the end of the week, participants were asked to share a selfie with a cyberstatue of the “Hispanic Star” to bring visibility to Hispanic heroes and potentially win a prize. READ THE ARTICLE

633K

Campaign reach

DEC 2020

EQUALITY FOR ALL

SAP INCLUSIVE HIRING

As part of the SAP Inclusive Hiring initiative in North America, SAP hosted a new kind of online recruiting event: the SAP Virtual Career Open House on Thursday, November 19, from 3:00 to 7:00 p.m. ET. People of all professional backgrounds and experience levels were invited to join and celebrate the beauty of diversity and the real meaning of inclusion. At SAP, we are on a mission to help the world run better and improve people’s lives. Therefore, we are empowering our more than 100,000 employees and 400,000 customers in over 180 countries to take action and speak up so that together we can create an inclusive workplace and leverage the strength of diverse identities, opinions, and minds. LEARN MORE HERE

35% Better performance by companies with ethnic diversity

SPOTLIGHT PARTNERSHIP

DEC 2020

UN GENERAL ASSEMBLY WEEK UNGA 2020

Join us in reflecting and re-watching SAP’s engagement in a variety of events, which took place during this year’s UN General Assembly Week, as we came together with customers, governments, NGOs, civil society and many more to unite for a more inclusive and sustainable future. LEARN MORE

These sessions showcase SAP at the World Economic Forum Sustainable Development Impact Summit

SAP engagement also included representation at the following: - UN Global Compact Uniting Business Live - Social Enterprise World Forum - Goals House

DEC 2020

SPOTLIGHT PARTNERSHIP

PARTNERSHIP SPOTLIGHT UN GLOBAL COMPACT UN Global Compact in Partnership with Accenture and SAP, and with 3M as Patron Sponsor, Launch SDG Ambition Guidance to Accelerate Business Action to Achieve the SDGs READ MORE

SDG Ambition is an accelerator initiative that aims to challenge and support participating companies of the UN Global Compact in setting ambitious corporate targets and accelerating integration of the 17 Sustainable Development Goals (SDGs) into core business management.

LEARN MORE ABOUT SDG AMBITION

MONTH OF SERVICE

DEC 2020

SAP'S GLOBAL MO

To meet the unique challenges of 2020, the Corporate Social Responsib campaign, elevating the conversation beyond volunteerin

Under the theme “Unite for Our Future,” employees were invited to partici hosted in every region. These sessions revolved around four weekly them

SUPPORTING EQUALITY FOR ALL | BUILDING A DIGITALLY-IN PROMOTING INCLUSIVE, DIVERSE,

10K

SAP employees engaged (ie. the number of people that signed up)

56+

live sessions & panels offered

207,000

Month of Service K

Watch the ful SAP CSR supporte socia

hours of employee learning

200+

virtual volunteering opportunities globally

“While this year’s M that the conversatio this is a continuation communities, and fo impact on our world

DEC 2020

MONTH OF SERVICE

ONTH OF SERVICE

bility (CSR) team evolved SAP’s longest running employee engagement ng and offering employees two ways to engage in October.

ipate in virtual volunteer activities and to join awareness-building sessions mes with each representing a critical social issue that SAP has taken on.

NCLUSIVE WORKFORCE | CULTIVATING CLIMATE ACTION | AND SOCIAL ENTREPRENEURSHIP A few highlights from Month of Service:

Kick-Off

Why wait? Lead with Purpose Understanding Our Collective Today To Create Value for SAP Power to Change the World

ll length session recordings here, or check out the highlight reel. ed the company's commitment to social procurement, working with a al enterprise, based in Buenos Aires to create this video.

Month of Service campaign has concluded, our hope is ons and the action will not. Hopefully, for some of you n of your connection to these social issues and to your or others, a starting point. Don’t wait to make your d.” Alexandra van der Ploeg Head of Corporate Social Responsibility, SAP

DEC 2020

PURPOSE STORIES