Personal Portfolio Fashion communication management by saracenni

SARA CENNI Fashion communication management

PORTFOLIO

FASHION 1 2 3 4

M EVENT MANAGER AND PUBLIC RELATIONS A R K SOCIAL MEDIA MARKETING E STYLIST T E GRAPHIC DESINER R

Hi, my name is Sara Cenni

I know what my goals are, and I know that to achieve them I will demonstrate perseverance, determination, talent, patience, and hard work.

My course of study sees as protagonists the degree in Event and brand management at the University of Florence, and a Master in Fashion Communication Management at Accademia del Lusso in Milan. I am fascinated by the world of fashion, creativity, and communication. I have many passions and I love being busy with interesting things, but what I prefer is to stay with people. Anyone is unique with their diversity, and we can learn something from any person we meet. My ambition, the will to improve and to stand out, give me the possibility to exit from my comfort zone, and here is where I put myself into play: I feel dynamic, full of energy, and ready to overcome obstacles.

1 EVENT MANAGEMENT PRESS OFFICE AND PUBLIC RELATIONS

THE MAN COLLECTION IS ON BALANCE 01.

WHAT AND WHY

02.

PROGRAM DESCRIPTION

03.

WHEN AND WHERE

04.

TARGET AND PRESS GUESTS

05.

INVITATION

06.

SAVE THE DATE

07.

PRESS RELEASE

08.

COMMUNICATION STRATEGY

09.

BUDGET

Project for Accademia del lusso Professor: Giulia Massarenti 2020/2021

1 THE MAN COLLECTION IS ON BALANCE

01. WHAT AND WHY In 2019 Gilda and Giorgia did an interview where they declared their desire to launch a line for men. This never happened, probably due to the problems caused by the Covid-19 pandemic, or for private reasons of the company. With “Life at large” they created a unisex collection. So I think that they would be ready for a men collection, with the eccentric and elegant aesthetic that characterise the brand. I designed and developed an event that could be elaborated for the launch of the new men’s collection. The event will represent the BALANCE. The balance that there is between the two personalities of Gilda and Giorgia, and the balance that many of us discovered after many months of lockdown. We had passed from run without having any time to think about ourselves and what we were doing in our life, to a time where everything was stopped and we were forced to look inside our mind. This is a balance given by the dualism of two fundamental principles: being dynamic, powerful, free, living new experiences, together with patience, calm, reflection on ourselves and what surrounds us. During the event, to represent these values, there will be a static show with mannequins, and a film made by The Attico.

1 THE MAN COLLECTION IS ON BALANCE

02. PROGRAM DESCRIPTION • 15:30: Set up • 19:00: Start of the event with welcome cocktail and soft music. • 19:30 \ 20:00: wait for all guests. 20:15: Dinner • 21:00: Sunset time • 21:30: 5/10 minutes movie of The Attico collection. • The event will continue with chat, music and fun. • 23:00-1:00 after party (music and drinks). Saturday 4th June 2022 • 9:00-13:00 Cleaning

03. WHEN AND WHERE Friday 3 June 2022 Options: Radio rooftop Milan Ceresio 7 Pools and restaurant The Roof the cavalieri collection 04. TARGET AND PRESS GUESTS • Men and women • 25 \ 40 years old • People who like to attend events, socialise • Friends • Buyers and journalists • Most important employees • Influencers

05. INVITATION The bag could be used to put inside little necessities as key, telephone and wallet while people are on the beach. It will be sent 3 weeks before the event.

1 THE MAN COLLECTION IS ON BALANCE

06. SAVE THE DATE The save the date will be sent 6 weeks before the event.

07. PRESS RELEASE

JUNE 4, 2022

PRESS RELEASE

THE MAN COLLECTION IS ON BALANCE The Attico is finally arriving with a new collection all dedicated to men, and It showed that to the closest people of the brand on June 3 2022, through an exclusive night event. GILDA AMBROSIO E GIORGIA TORDINI, CREATIVE DIRECTORS OF THE ATTICO, CREATE FOR THE FIRST TIME THE NEW COLLECTION FOR MEN. IT IS A NEW ERA FOR THE YOUNG BRAND, AND THEY CELEBRATED IT WITH A SPECIAL EVENING IN THE RADIO ROOFTOP MILAN ON JUNE 3, 2022. This event had the aim to celebrate the balance, a balance that represents the coexistence of the two women personalities, but also a balance that we are discovering now after more that one year of pandemic. In 2020 we have gone from a moment when everything was fast, where life never had an empty moment, and we rarely had time for ourselves, to a moment when everything froze and we were forced to think, reflect on ourselves. After a year and a half from the first lockdown, many people have realised that there is no need to run at all times. Sometimes we can stop, in order to better understand us and our goals. It is about balance, given by the dualism of two fundamental principles: being dynamic, powerful, free, living new experiences, together with patience, calm, reflection on ourselves and what is around us. During the event there were a show with mannequins and a moment where The Attico showed a short film, that is going to be publish on social networks today. The new collection includes clothes and accessories for men, including t-shirts, pullover, jeans, trousers, beachwear, suits, skirts, bags, wallets, shoes and scarves, in the perfect “The Attico” style, characterised by the eccentric and dynamism of Gilda, and the elegance and minimalism of Giorgia. The items will be offered through digital channels and in selected stores around the world: in Europe, Australia, United States, etc. CONTACTS Sara Cenni Fashion communication specialist +39 3931398664 saracennicommunication@gmail.com https://www.instagram.com/the_attico

1 THE MAN COLLECTION IS ON BALANCE

08. COMMUNICATION STRATEGY The Event will be promoted with an Instagram strategy starting 3 months before the event through the The Attico official account, the personal account of Gilda and Giorgia and the various influencers. The aim is to evocate in all the guests and clients a desire to discover the new man collection and to let people feel that they are part of the situation. The communication will be consistent. Moreover, with a press release, they will have articles in magazines that will speak about their new adventure. Saturday 4 June The Attico will publish the film on Instagram, Youtube, Facebook, Linkedin and on their website.

09. BUDGET Radio Rooftop Milan

€ 33.051

Ceresio 7

€ 28.563

2 SOCIAL MEDIA MARKETING

A SOCIAL MEDIA STRATEGY BASED ON THE ANALYSIS OF THE BRAND 01.

INSTAGRAM

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TIK TOK

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YOUTUBE

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FACEBOOK

Project for Accademia del lusso Team work: Sara Cenni, Giulia Talassi, Eleonora Mirandola Professor: Andrea Sidoti 2020/2021