2
3
C
O
N
value
T
E
N
T
proposition
6 core
identity
mission
v i s i o n
9 logo
tagline
usage
10 campaigns
14
5
instructions
S
value proposition As a genuine advocate of the true masculine spirit that lies within every active, adventurous
and
inspiring
man,
Cottonfield
promises
to
deliver
high-quality
fashion and remain dedicated to the brand’s casual heritage of authentic classics. Our
highly
modern,
urban
and
updated
styles
vow
to
intertwine
function with style as a reward for remarkable performance. We are proud to provide
our
customers
with
the
opportunity
to
select
from
our
environmentally sustainable garments, created from 100 % organic cotton, which makes Cottonfield a reference point within the sustainable menswear industry.
Our
S/S
2013
collection,
entitled
“Great
spirit
that have defined Cottonfield throughout comfort,
style
and
utility.
Committed
“reflects
the
exact
values
its history: freedom of movement, to
our
passion
for
consistency
and creative innovation at the same time, our designers strive to offer sharp tailoring with a
rough,slightly
bind
unpolished
impeccable
quality
edge
translated
together
with 6
into
garments
that
an
effortless
sense
harmoniously of
style.
core identity Having started its journey back in 1986 in the Northern countryside of Denmark, not far from the sea, Cottonfield has always been inspired by the Scandinavian landscape and lifestyle, striving to create practical, conscious and modern clothing in an effort to adjust style to the rebellious Scandinavian weather. Our Scandinavian heritage, nurtured by a history of over 25 years in the menswear industry strongly reflects upon our collections, through which we constantly try to inspire, support and promote the truly dedicated and passionate men.�
mission Cottonfield is devoted to achieving consistent development by providing high quality products, through soft yet durable fabrics and comfortable designs at affordable prices. Our mission is to provide high quality, practical and effortlessly stilish garments for passionate people and to offer solutions for a better, easier and active lifestyle.
v i s i o n Our aim is to become a leading symbol of quality products in the textile industry, through professional standards, empowered employees and impeccable services. Our vision is to become the “go to� contemporary-casual brand that active and modern men preferr in their daily life.
9
o
l
g
o
Through the new Cottonfield logo we wanted to achieve the modern yet classic aesthetic of the brand and convey a message of freedom, movement and simplicity.
We selected the CENTURY GOTHIC font for the simple reason that it resonated the most with our fresh, modern vision of the new Cottonfield man.
Our
brand
mark
is
simple,
yet
sophisticated,
depicting a double identity: classic and professional, yet modern and dynamic.
10
Aa Ee Rr Aa Ee Rr abcdefghijklm nopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9
Our tagline projects the core values of the Cottonfield clothes. They are modern, simple and wearable, perfect for an active man with a strong personality.
The
font
of
the
tagline,
as
seen
also
on
the
extended
brand
mark
is
a personalized one, called “Sweetly Broken”. We selected it due to its playfulness and calligraphic style, which adds an edgy , yet “effortless” touch to our brand image.
The colour we selected exudes masculinity
and
confidence.
It is sophisticated and powerful at the same time.
R:11 G:1 B:35
11
usage instructions L
✓
O
G
O
Be it for printed or online usage, we
only
accept
the
original version of our logo and
✓
the one with inverted colours.
No
×
distorted
versions
of
accepted
or
the by
skewed logo
are
Cottonfield.
Both the brand name and
×
the
brand
mark
should
always have the same colour.
×
No other colours except for the original ones should be used for
×
the logo or for the background
12
T
A
G
L
I
N
E
✓ Our tagline can only be used underneath the logo and not above it, as presented in the example below.
× B
R
A
N
D
M Our
A
R
brand
mark
K will
be used independently without “Since 1986” when applied on our products.
13
s/s 2013 campaign
16
18
COPYRIGHT © 2013 COTTONFIELD