FLORICULTURE CLUSTER IN PUNE, INDIA
SWOT By Laura Dos Santos Sarah Gay Saki Hanzawa & Louise Penin
SWOT
a definition
Internal analysis strenghts and weaknesses of the floriculture cluster in Pune Strenghts
STRUCTURE : It’s a cooperative so it helps and gathers production units
PRODUCTION : the process of production in green houses helps to protect the cultures without fearing the weather
LOCATION : Pune is a perfect location for transport infrastructure For climate
Weaknesses
ENVIRONMENT : negative impacts on environment due to transport, use of pesticides and water
LOGISTIC : huge dependence of the logistic chain as they are perishable products
SOCIAL IMAGE : bad image due to the importance of the informal sector
External analysis opportunities and threats of the floriculture cluster in Pune Opportunities
GOVERNMENT : policies are well-inclined for the development of a more sustainable agriculture (+52 % i n v e s t m e n t s between 2011/2012) 30 % GROWTH RATE OF THE FLOWERS EXPORTATIONS : the floriculture sector has a optimistic future
Threats
TAXES : high duty import taxes to enter the European market
COMPETITION : competitors are already advanced in sustainable floriculture: Netherland, Kenya
QUALITY : the poor Indian image on the quality of their products in the foreign market
CORPORATE SOCIAL RESPONSIBILITY : CSR is developing in India and make the employer more attractive. For example Ethical Trade Initiative label is now recognised in floriculture sector
The strategic options Main points of the floriculture cluster in Pune
Our strategic recommandations Stakes of the Best Practices for floriculture cluster in Pune
Governance
Toward a collaborative communication
Economic Toward a lean management Environment Toward a sustainable agriculture Social Toward a better image of the working conditions