VODA strives to challenge the norm creates superior products that dares consumers to want more. Using bold, loud and colorful graphics, VODA connects to the fun side of life.
1 STYLE
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2 WORDMARK
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3 TYPOGRAPHY
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4 COLOR
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5 PACKAGING
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5 MEDIA
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CONT ENTS
1.1 KEYWORDS
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1.2 PERSONAS
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style
DARING CHARISMATIC COLORFUL KEYWORDS
We are daring, adventurous and audaciously bold. Our brand image exercises a compelling charm that inspires passion with our consumers. We are fun, we are bright, we are loud, we are young. We are VODA.
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HEATHER
“friends are the only thing that last a lifetime” TRAITS
TALKATIVE OUTGOING FRIENDLY LOUD BIOGRAPHY
Heather is a 21 year old transfer student from Boston, currently living in California. She moved to California to continue her education in nursing and has acquired a liking to the Californian lifestyle. She occasionally enjoys going to the beach at night with her friends, and starting bonfires. She also enjoys lounging at bars with her group of friends.
PERSONAS
These are our representations of our consumers. Our personas answer the question, “Who are we designing for?”. Our personas help to align strategy and goals to specific user groups.
SEBASTIAN “work hard, play harder� TRAITS
CREATIVE FUNNY ENERGETIC SMART BIOGRAPHY
Sebastian is a 32 year old married man currently living in California, freelancing Graphic Design from home. He considers himself to have great organizational skills, and is very diligent about presenting work on time. Most of the time, he uses Adobe programs at home, and dabbles with 3D modeling. Sebastian spends most of his time at home, with his wife.
2.1 EXPLORATION
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2.2 SPACING
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2.3 CORRECT USAGE
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WORD MARK
LOGO LOCKUPS
This guide shows a variety of different formats in which we showcase our logo. Our primary colors are preferred with these lockups. Extended colors can be used in few exceptions.
1.3”
0.8”
0.2”
CLEAR SPACE
This is to ensure that our logo gets lots of free space and isn’t cluttered with other information! This is to be used accordingly, there are no exceptions for clear space.
0.2”
0.2”
CORRECT USAGE
While keeping clear space in mind, these are a few examples of correct usage when applying our logo. White on our logo is only to be used on top of our dark primary and extended palettes.
DONT’S
Use colored backgrounds with precautions. Do not sit our Blue logotype on-top of our Red as the colors clash. Embellishments like drop-shadows and embossing are to be avoided at all times.
3.1 PRIMARY TYPE
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3.2 SECONDARY TYPE
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typog raphy
ABCDEFGHI JKLMNOPQR STUVWXYZ1234567890?!$&() LIQUIDO FLUID
PRIMARY
Liquido Fluid is an extremely unique typeface. All curves are soft, and edges are sharp. This demonstrates excitement and mystery to the type, and should only be used on our logotype and logo.
AB C D E F G H I J KLM N O P Q R S T U VW XY Z 1234567890?!$&() AVENIR NEXT BOLD
SECONDARY
Avenir Next Bold is a sans-serif typeface, and should be used for body copy, larger amounts of text and also headers. Other Avenir font families are encouraged to be used.
4.1 PRIMARY PALETTE
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4.2 EXTENDED PALETTE
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4.3 PATTERN
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color
CMYK P173 C
0; 67; 85; 17
RGB
211; 70; 31
CMYK 7621 C
0; 67; 85; 17
RGB
211; 70; 31
CMYK 1495 C
0; 67; 85; 17
RGB
211; 70; 31
CMYK P173 C0
PRIMARY
It is essential that our use of color be consistent across all applications. By referring to these guidelines, we will achieve the desired results for our brand. Never use tints or gradients of any color.
0; 67; 85; 17
RGB
211; 70; 31
CMYK
21; 84; 17; 0
RGB
199; 75; 136
674 C
CMYK
78; 18; 100; 4
RGB
60; 150; 68
7731 C
CMYK
72; 51; 0; 0
RGB
68; 128; 253
2727 C
CMYK
0; 61; 22; 0
RGB
248; 132; 151
1775 C
EXTENDED
Our extended palette is only to be used for our flavored products, not as a secondary color palette or accent palette. These colors are specifically for certain lines that we offer.
PATTERN
Our patterns are loud and exciting! They are primarily made with our typeface characters, using capitalized letter “i�. Other versions of our patterns may include the logotype, but is meant to be used sparingly.
5.1 BOX
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5.2 BOTTLE
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5.3 EXTENDED
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PACK AGING
BOX
Our logo must appear on top of the corresponding block color on all of our boxes. Our logotype and tag-line always sit in the middle, with the flavor centered directly underneath.
BOTTLE
Our logo and tag-line should appear in the center of our bottle. All text must be center aligned to our main pattern. The corresponding flavor should sit directly above the pattern.
EXTENDED
Our extended brand consists of the variety of flavors that VODA has to offer. Using only our extended color palette, we have devised a color co-ordination system to label our flavors.
5.1 USER INTERFACE
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5.2 ADVERTISING
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MEDIA
USER INTERFACE
Throughout all on-line media channels, our brand must represent our keywords. Layouts must be loud and interesting, advertising is kept to a minimal while using vectors and product shots are used separately.
ADVERTISING
Our advertising may vary from repeated, vector shaped patterns of our logo to photographs with our tag-line included. If our pattern is used, there should not be any other text accompanying it.