NHW Design Strategy Second Publication by sarah.sordelli

Design Proposal

Helping to deter crime and create safer communities in Boroondara A proposal to Boroondara Neighbourhood Watch

Triple Sarah Sordelli Selina Ross Shean Cortes

Contents

5 Introduction 6 The Situation 9 The Proposal 11 Communication Statement 13 Branding Publication Design - Print Media 16 Poster 18 Door Flyer 19 Sticker 20 Flyer 22 Publication Interactive Design - Digital Media 26 Website 28 App 31 Social Media 33 Customer Journey Maps 34 Recommendations 35 References

Neighbourhood Watch is a community based crime prevention program, which aims to advance the value of life within a neighbourhood by reducing preventable crime and promoting faster community ties.

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To educate the public to be better prepared and minimise their chances of being a target of crime.

The Situation Though the level of crime is considered low, the statistics of crime in Boroondara is higher than it should be:

IGNORANT OF SITUATION Although Boroondara has a low crime rate compared to the rest of Victoria, there is an significant amount serious crimes that are occurring. Those who live within the City of Boroondara need to be aware of this.

A survey conducted by the City of Boroondara in 2012 revealed that women and older respondents were less likely to feel safe in the three different areas around Boroondara at night:

75.8%

60.8%

Felt safe at Boroondara’s shopping precinctsat night

Felt safe on Boroondara’s public transport at night

40.6% Felt safe at Boroondara’s parks at night

DON’T FEEL SAFE AT NIGHT Even with a low crime rate, Boroondara residents do not feel safe when going out at night. A survey found that only 40.6% felt safe at parks at night and only 60.8% felt safe of Boroondara’s public transport. These are concerning figures, especially for young people who want to go out and have fun at night.

NO ACCESS TO UPDATES There is no place to find updates or information about the local area in detail in a convenient way. There is also not enough awareness for crime in the area, so it continues to happen. This is due to a lack of information being available through common media such as social media.

The Proposal Our proposal is to create a program called:

SAFE GUARD.

A program designed to:

• CONNECT PEOPLE WITH OTHERS IN THE COMMUNITY

• BE UPDATED WITH ACCIDENTS/REPORTS

• MAKE PEOPLE FEEL SAFER

• HELP DETER & MINIMISE CRIME

The idea of the program is to help remind people to be more secure and in return be safer.

SAFE GUARD.

Creating Safer Communities.

The community feel more prepared and safer

Communication Statement

To create a program that provides the people; skills and knowledge to protect themselves and reduce crime in the area of Boroondara. â&#x20AC;˘ Educating the public to be better prepared â&#x20AC;˘ Minimise their chances of being a target of crime â&#x20AC;˘ By providing them the necessary knowledge & access to the relevant skills.

Branding

SAFE GUARD. Creating Safer Communities.

The SafeGuard logo is a combination of the elements of community, home and security. This is designed to represent all the elements that SafeGuard is about in a clear and easy to understand logo. The tag line â&#x20AC;&#x2DC;Creating Safer Communitiesâ&#x20AC;&#x2122; was originally on the Boroondara Neighbourhood watch website and was chosen as it would link the campaign back to the Neighbourhood Watch.

Publication Design - Print Media

Poster

Be Safer Be Smarter

Be Safer Be Smarter In more than 50% of thefts from cars, there was no sign of forced entry.

In nearly 20% of residential burglaries, entry was through unlocked doors and windows.

SAFE GUARD.

Neighbourhood Watch

SAFE GUARD.

In Partnership with

SafeGuard.com.au

Creating Safer Communities.

Neighbourhood Watch Presents

SAFE GUARD.

SELF DEFENCE CLASSES

AWARENESS PRESENTATIONS

Self-defence classes that help to keep you safe

Awareness classes that help prevent crime and to keep you a safe.

Saturday 12pm - 4pm 26 May 2018 Healthy Balance Fitness 120 Camberwell Rd, Hawthorn East, VIC 3123

Wednesday 10am - 3pm 24 May 2018 Hawthorn Towers, Level 3, Hawthorn VIC 3122

SAFE GUARD. Creating Safer Communities.

In Partnership with

SafeGuard.com.au

In Partnership with

SafeGuard.com.au

Neighbourhood Watch

SAFE GUARD. Creating Safer Communities.

Neighbourhood Watch

In Partnership with

SafeGuard.com.au

Neighbourhood Watch

Poster

The SafeGuard posters come in two sets of two as seen on the page to the left. The top set of posters are designed to educate the public on how easily crime can be avoided. The bottom set of posters have information about a program that is going to be run and when, where and what it is.

The posters would be located around the City of Boroondara in high traffic areas such as tram stops, train stations, trains and on poles. This is to get the most exposure possible for the posters as tram stops and train stations in particular have high foot traffic at peak hour.

Door Flyer

Lock Your Car SAFE GUARD. Creating Safer Communities.

The City of Boroondara has seen an increase of theft in the community. It was the most common crime against property, with thieft increasing to 3,791 in 2016-17 compared to 3,428 in 2014-15.

The SafeGuard door flyer would be attached to car handles. It acts as a reminder to lock your car and has a checklist that people can use to check if their vehicle is secure. The lock shape of the flyer is designed to reinforce the key message of the flyer, that being to lock your car.

In order to steal, thieves will smash a car window or break locks. Follow this checklist to help reduce the risk of theft:

Do not leave any valuables in your vehicles. Take them with you if possible Remove GPS units and wipe the suction mark off the window Do not leave house keys or garage door openers in your car Lock your car – always physically check it is locked. Close all windows – including sunroof . Park in a well-lit area – thieves do not want to be caught breaking into cars. Find out more at SafeGuard.com.au

In Partnership with

Neighbourhood Watch

The lock your car message was chosen due to the stat by Victoria Police that states in more then 50% of thefts from cars, there was no sign of forced entry. Therefore due to the high percentage, simply getting people to lock their cars before leaving will reduce the amount of preventable crime.

SAFE GUARD.

Stickers

In Partnership with

Neighbourhood Watch

Creating Safer Communities.

KEEP SAFE WITH SAFEGUARD. SAFE GUARD.

Secure your car with SafeGuard

In Partnership with

Neighbourhood Watch

SAFE GUARD.

In Partnership with

Neighbourhood Watch

Creating Safer Communities.

Secure your car with SafeGuard SAFE GUARD.

In Partnership with

Neighbourhood Watch

Creating Safer Communities.

The SafeGuard stickers would be placed inside a car or house to help the community of Boroondara feel more secure. People would be able to make their own stickers on the app and website or use pre-made ones and attach them to their cars and houses.

Flyer

BeBe Safer Safer BeBe Smarter Smarter

Program Safe Guard aims to educate the residents of the City of Boroondara on minimising their chances of being targeted by crime.

By providing access to the necessary information and skills that are already available but not currently used through programs and recourses such as:

Self-Defence Class

19th June Tuesday 7:30pm

Sticker Workshop

21th June Thursday 5pm

Hawthorn Community House

Lunch Event

25th June Monday 12pm

Santoni Pizza & Bar

Awareness Presentation

30th June Sunday 1pm

Camberwell Community Centre

F45 Training Hawthorn 1/408 Burwood Rd Hawthorn VIC

32 Henry St Hawthorn VIC

634 Glenferrie Rd Hawthorn VIC

33 Fairholm Grove Camberwell VIC

www.SafeGuard.com

In Partnership with

Neighbourhood Watch

SAFE GUARD.

Neighbourhood Watch

SAFE GUARD. Creating Safer Communities.

Creating Safer Communities.

Checklist

Have your own checklist to make sure everything is safe

KEEP SAFE WITH SAFEGUARD.

Do not leave any valuables in your vechicles. Take them with you if possible. Remove GPS units and wipe the suction mark off the window. Do not leave the house keys or garage door openers in your car. Lock your car - always physically check it is locked. Close all windows - including sunroof.

Creating safer communities.

SafeGuard.com.au

SAFE GUARD.

Park in a well-lit area as thieves do not want to be caught breaking into cars.

In Partnership with

Neighbourhood Watch

Creating Safer Communities.

Flyer

The SafeGuard flyer is designed to create additional awareness for SafeGuard, as well as providing a timetable of when and where the programs would occur. This is as this information is not present on any other print media.

The front of the SafeGuard flyers could also be used as signs at local train and tram stops and local car parks. This could be used to replace exiting Neighbourhood Watch signs that are worn down and damaged. They could also be used on trams as seen above due to their already small size.

Publication The front cover of the information pack which features the SafeGuard logo as the main feature.

The map features the area that SafeGuard covers which is the entire City of Boroondara. It also has information about who the Boroondara Neighbourhood Watch is and their role in the community. This is to tie the SafeGuard publication back to the Boroondara Neighbourhood Watch.

The SAFEPL8 pages features information on how to prevent a number plate being stolen off a car. This was identified by the Boroondara Neighbourhood Watch as a rising crime that needs more awareness and education. Each of the information pages feature a URL to the Victoria Police website which offers additional information that the reader may wish to seek.

Publication The publication will act as an information pack, offering the residents of the City of Boroondara access and ways to access information on how to reduce preventable crime. The prevention of motor vehicle theft features tips on how to prevent theft with simple to follow tips such as closing all windows before leaving. Featured is the door flyer that would compliment this message with a checklist.

The safety tips are additional information on top of the SAFEPL8 and motor vehicle theft. The safety tips are more broad and educate people on how to reduce their risk of crime while out day to day.

The two checklist induced are designed to be torn out as they are double sided. This allows for people to check that their cars and house are secure without having to carry around the information pack. The checklist included tips such as join your local neighbourhood watch to encourage more people within Boroondara to volunteer.

Interactive Design - Digital Media

Website About Page About Page

Events Page Events Page

About SafeGuard and Neighbourhood Watch News feed posts to with updates About SafeGuard and Neighbourhood Watch News feed that NHW posts to that withNHW updates

SAFE GUARD.

About

Creating Safer Communities.

SAFE EventsGUARD.

Events Contact Us Map

About My Profile

Map

SAFE Contact Us GUARD.

My Profile

Creating Safer Communities.

SAFE Events GUARD.

About

My Profile

EventsContact Us Map

About My Profile

Map

Creating Safer Communities.

NHW

Article

posted just now

Top 5 Reported types of Crime in the area: Top 5 Reported types of Crime in the area:

Safeguard

in partnership with Neighbourhood Watch

Safeguard’s Mission Statement

in partnership with Neighbourhood Watch

1. Theft 2. Home Burgarly 3. Assault 4. Property Damage 5. Vechicle Theft

NHW

posted just now

May Deterring Crime Workshop Sun 1pm - 236 Glenferrie Road 25

Safeguard’s Mission Statement

The goal is to educate the public to be better prepared and Neighbourhood Watch is a community based crime The goal is to educate the public to be better prepared and Neighbourhood Watch is a community based crime minimise their chances of being a target of crime minimise their chances of being a target of crime by providing prevention program which aims by to providing improve the quality prevention program which aims to improve the quality them the necessary skills. To create a program preventable of life within a neighbourhood by minimising preventable them the necessary knowledge and skills. To create a program of knowledge life within aand neighbourhood by minimising skills and knowledge to protect ties. The programcrime and promoting closer community ties. The program that provides the people; skills and knowledge to protect that provides the people; crime and promoting closer community Submit Enter email addressContact Contact 9947reduce 5391 Submit Subscribe Follow Us address Enter email themselves the area ofand Boroondara. relies on the community and Contact Us: 03and 9947reduce 5391 Subscribe UsUs: 03and themselves crime in the area of Boroondara. Follow relies crime on theincommunity Us: 03 9947 5391

Events PageEvents Page

May Deterring Crime Workshop Sun 1pm - 236 Glenferrie Road 25

Contact Follow Us Us: 03 9947 5391

Attend

Follow Usaddress Enter email

Submit

Enter email address

Page - Workshops Events PageEvents - Workshops

Different workshops that help gain knowledge and skills Designworkshop your own sticker workshop Different workshops that help gain knowledge and skills Design your own sticker

SAFE GUARD.

About

SAFE GUARD. Events

Map

Activities

Awareness Classes

Lunches

News Feed

Design your own sticker workshop Awareness Presentations

Keep updated on being safe and what to do in unsafe situations.

Self Defence classes

Self Defence classes Lunch Events

Lunch Events

Learn all the skills needed to keeptosafe when Lunch events gather people in the community

Enter email Follow Us address

Lunch events to gather people in the community

Submit to keep

Subscribe your belongings safer.

SAFE GUARD. Events

Map

My Profile About

Creating safer communities with SafeGuard. SAFE GUARD.

In Partnership with

Enter email address

Creating Safer Communities.

Submit Contact

Events Contact Us Map

My Profile

SAFE GUARD.

About

Creating Safer Communities.

Get involved and help out

Enter email Follow Us address

When?

Wednesday 2nd of May 2018

Save

Enter email address

Contact Submit

SAFE EventsGUARD.

Print Enter email Follow Us address

Submit

Save

Remove

Print Enter email address

Submit

Map

My Profile About

Workshops Design your own sticker workshop When?

Friday’s from 10am - 4pm

Where?

Hawthorn Towers, Level 3, Hawthorn VIC 3122

Awareness Classes

When?

Wednesday’s from 10am - 3pm

VIC 3122

Don’t miss out, find out all locations

When?

Us: 03 9947 5391

My Profile

Location of Events

Design your own sticker workshop

Hawthorn Communication Centre, Hawthorn,

Events Contact Us Map

Creating Safer Communities.

Workshops

Where?

Submit

Hawthorn Towers, Level 3, Hawthorn VIC 3122

Upload File

Remove

Creating Safer Communities. In Partnership with

Hawthorn Communication Centre, Hawthorn, VIC 3122 Hawthorn Communication Centre, Hawthorn, VIC 3122 If we can help you remain safe and also help spread the If we can help you remain safe and also help spread the awareness then these classes are a must go to. awareness then these classes are a must go to. Contact Us: 03 9947 5391

SAFE Upload File GUARD.

Creating Safer Communities.

Shows the locations of where Shows the locations of where the workshops arethe workshops are

Awareness Classes

Where?

Map Page

Creating Safer Communities.

Awareness classes are very useful when it comes to being safe. Awareness classes are very useful when it comes to being safe. When? classes/presentations Safeguard is holding awareness classes/presentations toSafeguard provide is holding awareness Wednesday 2nd of May 2018 to provide information about Neighbourhood Watch, how to keep safe by information about Neighbourhood Watch, how to keep safe by gaining the correct knowledge and skills and more! gaining the correct knowledge and skills and more!

Where? Creating safer Hawthorn Towers, Level 3, Hawthorn VIC 3122 communities with SafeGuard.

In Partnership with

Us: 03 9947 5391

Don’t miss out, find out all locations

Get involved and help out

SAFE GUARD.

Friday 25th of May 2018

In Partnership with

Location of Events

Awareness Classes

KEEP SAFE WITH SAFEGUARD.

Design your own sticker online below or come into the sticker workshops.

When?

Friday 25th of May 2018

About

KEEP SAFE WITH SAFEGUARD. SAFE GUARD.

Classes / Presentations Awareness ClassesAwareness / Presentations

SAFE GUARD.

Design your own sticker workshop

Get involved and help out

Creating Safer Communities.

Page - Workshops Events PageEvents - Workshops

Creating Safer Communities.

Design your own sticker workshop

Awareness Presentations

Design your very own personalised sticker Keep updated on being safe and what to do in to keep your belongings safer. unsafe situations.

Learn all the skills needed to keep safe when

Workshops

When?

Design your very own personalised sticker to keep your belongings safer.

Workshops

My Profile

Events Contact Us Map

My Profile About

Map

Creating Safer Communities.

to keep your Design your very own personalised sticker to keep your Design your very own personalised Designsticker your own sticker online below or come belongings safer. By creating into yourthe own sticker and sticking it belongings safer. By creating your own sticker and sticking it sticker workshops. on your windows at home or your car windows, makes your on your windows at home or your car windows, makes your belongings 50% more safer and less at risk. belongings 50% more safer and less at risk.

Get involved and help out

Design your own sticker workshop

SAFE EventsGUARD.

About

Get involved and help out

Workshops

Get involved and help out

SAFE GUARD. Creating Safer Communities.

- WORKSHOPS

Workshops

My Profile

Events Contact Us Map

My Profile About

Creating Safer Communities.

Where? Hawthorn Communication Centre, Hawthorn, VIC 3122 Contact Us: 03 9947 5391 Follow Us

Enter email Follow Us address

Submit

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Submit

Website My Profile Page My Profile Page

My Profile My Profile Page - SafetyPage Tips - Safety Tips

safety interactive checklist A safety interactiveAchecklist

Safety tipsbe to better use soprepard you can be better prepard Safety tips to use so you can

SAFE GUARD.

SAFE Events GUARD.

About

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Creating Safer Communities.

Account

Stickers

Stickers - CHECKLIST

- CHECKLIST Crime Reports

Crime Reports

Safety Tips

Checklist

Do not leave any valuables in your vechicles. Take them with you if possible.

Lock your car - always physically check it is locked.

Close all windows - including sunroof.

My Profile

Get involved and help out

HOW TO BE PREPARED

Don't put your valuables on show

possible, tryinto keep anything of value hidden from view while you're in public. If possible, try to keep anything of value hidden from viewIfwhile you're public.

Be confident

Hold your head high, walk with purpose and stay aware ofHold your your surroundings. head high, walk with purpose and stay aware of your surroundings.

Go against the flow

Park in a well-lit area as thieves do not want to be caughtPark breaking in a well-lit area as thieves do not want to be caught breaking into cars. into cars. Contact Follow UsUs: 03 9947 5391

Map

Safety Tips

Get involved and help out

Don't put your valuables on show

Do car. not leave the house keys or garage door openers in your car. Do not leave the house keys or garage door openers in your Lock your car - always physically check it is locked.

EventsContact Us

My Profile About

Map

Creating Safer Communities.

By thinking about your personal circumstances, and tryingBy to thinking imagine about your personal circumstances, and trying to imagine potentially potentially dangerous situations in advance, you'll feel more confidentdangerous situations in advance, you'll feel more confident when you're out and about. You can start by reading through these when you're out and about. You can start by reading through these helpful hints. helpful hints.

Remove GPS units and wipe the suction mark off thewindow. Remove GPS units and wipe the suction mark off thewindow.

SAFE Events GUARD.

Safety Tips

Have your own checklist to make sure everything is safe

About

Creating Safer Communities.

Account

SAFE Contact Us GUARD.

Go against the flow

If possible, walk on the footpath facing oncoming traffic. If possible, walk on the footpath facing oncoming traffic. Submit

Enter email Follow Usaddress

Submit Enter email address Contact Us:

03 9947 5391

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Keeping safe and secure when you are at home and away

Report a Crime

My Profile

SAFE ContactGUARD. Us

About

Events

SAFE GUARD. Map

Creating Safer Communities.

Crime Reports

Keeping safe and secure when you are at home and away

Keep in contact

Report a Crime

If you have seen a crime or have any information that couldIfprevent a seen a crime or have any information that could prevent a you have Report a Crime crime, report anonymously to Crime Stoppers at www.crimestoppers.com.au crime, report anonymously to Crime Stoppers at www.crimestoppers.com.au or by telephone on 1800 463 970. or by telephone on 1800 463 970.

Map

My Profile

Keep in contact

Name:

Phone:

Keep in contact

Enter email address

Submit

Message:

Keep in contact

Report a Crime

Email:

You can complete the majority of tasks on your own without much experiencethe majority of tasks on your own without much experience You can complete and do what works for you and your schedule. As long as all these things get for you and your schedule. As long as all these things get and do what works accomplished, your home will be happy for years and yearsaccomplished, to come. your home will be happy for years and years to come.

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My Profile About

report a crime page

Crime Reports

Map

Creating Safer Communities.

SAFE GUARD. Creating Safer Communities.

Contact Submit Us: 03 Enter email address

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The SafeGuard website offerers a number of key features such as the location of the workshops and events, sticker design and reporting crime. The website is modelled after the Neighbourhood Watch site to create a feeling of similarity but also still be unique and have its own identity.

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Malvern Malvern

South Yatta South Yatta

Ashburton Ashburton

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Toorak Toorak Caulfield Caulfield

Malvern East Malvern East

Feed Feed

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My MyGuardian Guardian

Track Trackyour yourSteps Steps

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Responsive Interface Phone

Tablet

About Page

Events Page

About SafeGuard and Neighbourhood Watch

News feed that NHW posts to with updates

Desktop About

Events

Map

My Profile

SAFE GUARD.

About

Events

Map

My Profile

Creating Safer Communities.

NHW

SA GU

Creatin

Article

posted just now

Top 5 Reported types of Crime in the area:

1. Theft 2. Home Burgarly 3. Assault 4. Property Damage 5. Vechicle Theft

1. 2 3 4 5