BRAND SNAPSHOT
“
We believe sex is most exciting
when it is authentic and in the moment, when people express their desires alone or with a partner.
�
be yourself
figure out what makes you happy and get more of it!
realize that you’ve got enough to work on... this is play
aspirational is...
embrace the best version of who you already are...
claim a few more moments for yourself each day...
find greatness...
this life
IS FLIRTY AND DELIGHTFUL
the unexpected moments that make your day...
when they let you where their shirt to sleep for the first time...
making someone weak in the knees with just a glance...
natural confidence CRAVE
WHOLESOME GOODNESS
the feeling of truly being alive...
wrinkling fresh sheets..
warm breath on your neck...
this is an authentic experience your life as it happens. nothing routine or staged. Spontaneous and unexpected pleasures that give your life a little edge of intrigue.
voice & TONE
CHARACTER
TONE
Light-hearted Playful Empowered Intelligent Helpful Affectionate
Sincere Casual Human Witty Honest Candid
SOCIAL MEDIA BRAND VOICE Approachable Informed Affectionate Straightforward
LANGUAGE
Awareness Engage Educate Entertain Delight Sell
PURPOSE
GREAT VIBES 115 pt. GOTHAM LIGHT 36 pt.
visual IDENTITY
GOTHAM LIGHT 36 /36
BRAND SNAPSHOT
logo
the exclusion zone The logotype must be reproduced with a clear area around it which is free from other graphic elements. This area is known as the ‘exclusion zone’. With special permission, the logo may be used inside of a brandmark (see adjacent page)
logo MAGAZINE ARTICLE
Bor rest, sinveli tatiande nonse simusam lam ent. Ipient enissi berchilis eaque CRAVE soluptas dolupta acim volorrum sit quid ut que in con est, il earchilit, quos doluptius as modipsume ne volupta qui sin estibea destinim ipieturia delestempe abor autem lant. Dus et quiam, et ipsus, nissinc imporepelest occaborrum aut pa CRAVE quid? Voloris quidelest a doluptatis a eatibus cuptati nctate ne con explique sum ipis mos resendi CRAVE aces dol. Learn more at WWW.LOVECRAVE.COM
written style In external body text, we should advise others to display our name in the font HELVETICA NEUE (medium). In internal body text, it should be in GOTHAM.
BLOG POST #2 Bor rest, sinveli tatiande nonse simusam lam ent. Ipient enissi berchilis eaque CRAVE soluptas dolupta acim volorrum sit quid ut que in con est, il earchilit, quos doluptius as modipsume ne volupta qui sin estibea destinim ipieturia delestempe abor autem lant. Dus et quiam, et ipsus, nissinc imporepelest occaborrum aut pa CRAVE quid minturias voluta que la idebis eaturepe consequibus, Voloris quidelest a doluptatis a eatibus cuptati nctate ne con explique sum ipis mos resendi CRAVE aces dol. Learn more at WWW.LOVECRAVE.COM
(Will vary per application between styles - bold, light, medium, book) The CRAVE url should always be in the uppercase.
logo
colors The logo may NOT be: used with a gradient
in any colors outside the ones detailed in the brand guideline more than one color Again, keep it simple.
GREAT VIBES 53/42
GOTHAM LIGHT 18/21
say goodbye to routine... It’s about the spontaneous and unexpected pleasures that give your life a little edge of intrigue.
There are two typefaces routinely used for CRAVE collateral. GREAT VIBES is a stylized type to be used for headers and “conversation”. Body text should be created with the GOTHAM typeface (light or book). Product names, even when in a header (i.e. DUET) should be in Gotham.
typography
say goodbye to routine... It’s about the spontaneous and unexpected pleasures that give your life a little edge of intrigue.
The leading for the header should be “snug” but as a general rule, GREAT VIBES characters should not overlap. Do not tilt a header, it should remain erect at all times.
say goodbye to routine...
say goodbye to routine... say goodbye to routine...
PROPER USE
Hey Beautiful! Great Vibes should be used sparingly. It’s not to be used for general copy or body text (like this) as it is difficult to read in large quantities. You get more bang for your buck reserving it for special occasions! IMPROPER USE
typography GREAT VIBES
ABCDEFGHIJKLM NOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
GOTHAM (LIGHT)
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
( good examples )
THE PERFECT
pair
try the tip for the most intense sensation use the angled edge along your labia for precise stimulation press the inner surfaces for sensation all around money - back guarantee
HELLO GORGEOUS
flat surfaces with less intensity are great for warming up!
how are you?
detachable, usb rechargeable body
offer includes free engraving
TRULY ( Exception: GREAT VIBES may overlap GOTHAM in certain cases. ) WATERPROOF
www.lovecrave.com
typography
( brand families should look similar)
( These logo marks shouldn’t be recreated. They can be found in the StarterKit AI file.)
HELLO GORGEOUS
how are you?
natural textures
C69 M63 Y62 K58
Pantone 324U/324C CRAVE AQUA
Pantone 170U/170C CRAVE CORAL
try the tip for the most intense sensation use the angled edge along your labia for precise stimulation press the inner surfaces for sensation all around money - back guarantee
flat surfaces with less intensity are great for warming up!
detachable, usb rechargeable body
offer includes free engraving
TRULY WATERPROOF www.lovecrave.com
A GRAPHIC “STARTER KIT” CAN BE FOUND IN THE BRAND DESIGN FOLDER (in progress)
SEXUALITY IS ONE PART OF THE WHOLE PERSON, BUT AN IMPORTANT PART IN BECOMING WHOLE.
graphic components
MULTI-FACETED JEWEL - LIKE/LUXE MORE COMPLEX THAN A TRIANGLE MORE THAN A BORING BOX NOT A PERFEECT CIRCLE
icon language
CRAVE supports your special moments, gives you the big ideas and provides the features necessary to reach complete satisfaction. (rewrite)
moments
big idea
feature
brand mark exploration
MEET THE
team
instagram filter (earlybird) + phoster app
inspiration boards
previous internal content (being revised)
previous internal content (being revised)
SEXLIFEFREEDOM