Coexist Brand Guidelines

coexist ................................................................ brand guidelines 2009 ....................................................

LOGO TREATMENT COLOUR TYPEFACE BRAND PATTERN SHAPES SHAPES IN USE IMAGES PHOTO EXAMPLE LITERATURE LITERATURE STYLE WINDOW DESIGNS POETRY IMAGES ONLINE MAP GRAPHICS

Coexist is about the moment, the present and the future.

A strong linked and connected community that aims to sustain itself and enhance the local community. Transfering skills, teaching and elevating the community spirit is at the core of Coexist.

Celebrating and enhancing the area of Stokes Croft is paramount.

A positive, cutting edge and contemporary portrayl of the area is at the forefront of the identity.

The Coexist logo represents longevity, existance, community, harmony, strength and growth. This is an important symbol.

Coexist is also about providing space to make this happen. The application of information must be spacially aware in the sense of balance, vastness - giving space for information to breathe.

Coexist, to live in harmony with each other and the enviornment.

coexist ............................................ brand guidelines ............................................

LOGO

LOGOTYPE

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This logotype is to be used as shown without obstruction and is in preference to the logo mark below, especially during the first year of the brand launch.

Throughout the application of the brand, elements from this logotype can be recreated and chopped and repositioned when appropriate, but cannot be used as a replacement logo, only as a secondary signifier.

Depending on the application, the colour of the logotype can change to a limited pallet from the brand.

LOGO MARK

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The logo mark is derived from the logotype and is therefore secondary. However, when the brand has become recognised in the community and the market, this symbol can be used by itself without the presence of the logotype.

The logo mark can also change colour depending on application using the branding colour pallet. When used as a logo mark, the graphic must not be rotated or positioned on an angle as the balance has been carefully worked to horizontal.

coexist ............................................ brand guidelines ............................................

TREATMENT

LOGO COLOUR TREATMENT

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The main colour for the logo graphics is TEAL. The colour can be reversed to white on a dark background. In certain circumstances, the logos can be in black (to suit budget) or white on a dark background.

Parts of the logot type and logo mark can have a decreased opacity when used in conjunction with images.

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The logo and logotype can be used in reverse like this example and the logo mark can also be placed in a circle for hierarchical emphasis depending on the design.

As Coexist is a changing and dynamic brand, the logo can be placed wherever necessary. However, if possible, during the launch of the brand, the logo must be the point of focus at the top right or left / middle of the design.

coexist ............................................ brand guidelines ............................................

COLOUR TEAL

SKY

LEMON

BLACK

COLOUR HIERARCHY

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Harmony, balance and peace.

Teal : Main brand colour Teal is the main brand colour and any of the secondary or tertiary colours can be used as a complimentary accent. Sky is used to make the design lighter when Teal is too heavy.

Black must be used only in small weights, especially when black and white images are used. Lemon is also used in small amounts carefully, especially with the presence of other colour.

TEAL

SKY

LEMON

C:73 M:0 Y :38 K:0

C:38 M:0 Y :7 K:0

C:4 M:0 Y :58 K:0

R : 19 G: 1 86 B : 1 76

R : 151 G: 2 1 6 B:233

R : 249 G: 24 1 B :137

coexist ............................................ brand guidelines ............................................

TYPEFACE

COEXIST COEXIST COEXIST

............................................................... quicksand bold

............................................................... quicksand book

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quicksand light

TYPEFACE

ABCDEFGHIJKLNM OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLNM OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

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Quicksand is the brand typeface for Coexist. Its light rounded and fluid edges compliment the logo and carry through the message of youth, connectivity and activity.

The main weight to use for body copy is ‘book’. This gives an even weight across the whole paragraph and isn’t too heavy on the eyes. The recommended point size is 9pts for body copy as Quicksand has a large x-height and appears much bigger.

Bold is only to be used for ‘headline’ text or sub-headings where appropriate. Usually for headlines or titles, the ‘book’ weight is to be made bigger as bold can appear heavy sometimes.

coexist ............................................ brand guidelines ............................................

TYPEFACE

TITLE Main brochure title

Sub-Heading

TITLE page collection title ........................................................................

PARAGRAPH TITLE ........................................................................

Optional title for other

top left for large document

for large document paragraphs

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Sectioned body copy paragraph for when a new yet related topic is approached - a visual break.

for long paragraphs

black bar to help visual naviagtion

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teal dots to help visual navigation

coexist ............................................ brand guidelines ............................................

BRAND PATTERN

REPEAT PATTERN

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This is a sample of the repeat pattern that can be used across a range of applications. It’s very heavy so needs to be carefully considered. It works best on flat printed surfaces.

coexist ............................................ brand guidelines ............................................

SHAPES

BRAND SHAPES

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These shapes taken from the logo type can be used as visual punctuation across different applications and images. This ensures a constant reference to the brand, ensuring consistancy and visual activity.

The colour and transparency of the objects is flexible, along with the shape. They can be reflected and slightly changed to fit with the design. However, they cannot be stretched.

SHAPES IN USE

Coexist Hamilton House 80 Stokes Croft Bristol BS1 3QY

John Smith

info@coexist.org 01179 420100

John@coexistuk.org / 01179 420 100 Hamilton House / 80 Stokes Croft / Bristol / BS1 3QY

John Smith John@coexistuk.org / 01179 420 100 Hamilton House / 80 Stokes Croft / Bristol / BS1 3QY

John Smith John@coexistuk.org / 01179 420 100 Hamilton House / 80 Stokes Croft / Bristol / BS1 3QY

www.coexistuk.org | cr eating and promoting sustainable communities

APPLICATION OF SHAPES

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John Smith John@coexistuk.org / 01179 420 100 Hamilton House / 80 Stokes Croft / Bristol / BS1 3QY

Business cards and letterheads show the most prominant and literal application of the brand shapes. However, there is alot of freedom in using them - especially when considering whole compositions and photographs.

John Smith John@coexistuk.org / 01179 420 100 Hamilton House / 80 Stokes Croft / Bristol / BS1 3QY

The shapes can be used to balance compositions by blocking out heavy elements or for just adding visual dynamacy. This will be explained more in the image section.

Consider the application of the shapes - in the case of the business cards, the logotype is a metaphor - each individual of Coexist is linked to and supported by the other.

All make a whole.

coexist ............................................ brand guidelines ............................................

IMAGES

IMAGES

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Stokes Croft is a visually rich area and the surrounding street art reflects its culture, diversity, voice and optimism. By reflecting this visual language in the Coexist brand, the surrounding environment becomes connected to the Coexist community.

As many areas of Stokes Croft are derelict, focussing on the creative and vibrant aspects of the area reflects Coexist’s intentions in reneration and passion for the area - seeing the potential and good in everything.

Using black and white photographs gives alot of opportunity for contrast and balance in the design and creates a visual consistancy and neutral perspective.

coexist ............................................ brand guidelines ............................................

IMAGES

IMAGES

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As Coexist is about the past, the present and the future, this image library will be constantly changing day to day, month to month and year to year. Connecting the brand with the current environment will give life to the brand and keep it refreshed.

Most images are sourced from the People’s Republic of Stokes Croft, an organisation in partnership with Coexist. With photographs and poetry coming from the people of Coexist, the community can take ownership of the brand.

coexist ............................................ brand guidelines ............................................

IMAGES

IMAGES

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Depending on the application, images can be cropped any shape or size. The transparency and colour can also change (within guidelines) and any image can be placed next to another if it suits the design.

Care needs to be taken with heavy images that have alot of black and can be balanced out with the brand shapes.

coexist ............................................ brand guidelines ............................................

IMAGES

IMAGES

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Images can be sliced and stacked, shrunk and cropped. The combinations are endless and as photographs will always be added to the collection, experimentation is possible.

coexist ............................................ brand guidelines ............................................

PHOTO EXAMPLE

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EXAMPLE

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This image appears on the fold out information leaflet - it takes centre stage, yet the even balance of black ensures that the design isn’t too heavy and doesn’t draw too much attention away from the text.

Decreasing the opacity, layering, and cropping helps create balance. Using additional block colour devices help make sense of the composition and can also serve to direct visual hierarchy.

This example also shows the ways that the organic brand shapes can be used.

coexist ............................................ brand guidelines ............................................

PHOTO EXAMPLE

EXAMPLE

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These photographs show how the brand shapes and poetry can be encorporated elegantly and subtly into the images. They add consistancy and the tradmark dynamic composition.

coexist ............................................ brand guidelines ............................................

LITERATURE That Street Slow baseline, delicate rhyme in time with the beat, at the point of our meet, down that street I know so well, that I live by, immense, no need for cunning pretence.

The sound of life, delicate and profound, something to cherish. It’s not easily found.

Down that street, people gathered, a constant repeat of what we expect but not so strong, not so direct, we just connect. about the surround, the beating on the ground, the sound, finding common ground, talking into the night, another view, we look straight through.

Down that street, oh the feeling of being small, yet in this vast town, no need to slow down, or keep with the pace of the city race, fast cabs, expensive tabs, the modern fads, they don’t matter.

By Johnathan Priddy, Coexis

Reassure Light fills the recent space of night, bringing a new golden and welcoming sight, the sight of dawn, crisp and clear, buildings come into focus, not far, but near.

Up here, the city is tame, it does not shout...

The horizon is high and the sky is vast, sun rays pour through the written glass.

Clumps of clouds and edges of letters create shadows on the table.

Work schedules and deadlines, but without the stress, without the stress of having no help and feeling alone.

For there are plenty of people to relieve the strain, to lend a hand and keep you sane.

The kettle boils, the light shines through , and our words remind us...and reassure us too.

By James Owen, Coexist

Selfless Even after all this time the sun never says to the Earth, ‘’You owe me’’.

Look what happens with a love like that.

It lights the whole sky.

By Annette Langley, Coexist

LITERATURE

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This poetry is by people from Coexist and Self Harmony workshops. They were set a brief to write about the area of Stokes Croft and the community. The outcome is very personal, creative and deeply imbedded with the Coexist brand values of self expression and encouraging creativity.

This poetry can appear in any application - signage, online, in print and on the architecture of the building.

The big idea is to wrap to Coexist building in poetry.

coexist ............................................ brand guidelines ............................................

LITERATURE Friendly Faces

My Floor

White lines and city dust, buses pass, cans rust.

Seasons change, the skyline moves and switches between colour then catches the sun, twinkling.

Familiar faces, friendly stones, the smell of coffee and homebaked scones ...from the warm cafe. The place I love.

Chat and chuckles and clicking mice.

The lift hums and the branches tap on the windows, clutching at words.

Closed shops, shuttered windows.

Crossed lines, broken signs. A forgotten world. Yet it buzzes and grows.

Large spaces and ticking clocks, no shoes, walking around in socks.

Pen to paper, ear to drum, those friendly faces, not just some.

a long telephone call and a warm cup of tea.

....but lots.

a nice day on floor three.

By Leah Gallow, Coexist

By Sarah Taylor, Coexist

Disguise

Learning

Distant beeps across the streets, create a tune and a sprayed cartoon on a brick wall, once and for all breaks the pace of this rat race.

Iconic silhouettes frame the dream, I absorb the feeling, I adore the sight.

Flowing memories create a stream, of marvellous travels that I hold tight.

A definite, solid and loving beam, releases any anxiety to take flight.

For this beautiful town, wins hands down.

So try and look straight past the outlets, beyond the signs lie delicate flowers of thriving beings, forget sightseeing and open your eyes because the camera lies and creates a disguise.

So smell that daisy and feel a little hazy, experience this town, and plunge down town, play a dusty record, that’s often ignored but full of reward as its tune is restored, Spreading the feeling.

Defeating the concealing.

Toes tapping, buildings bopping, fingers snapping, bottles popping, The city shakes. Without stopping.

By Sean Williams Coexist

I listen. I gaze. Blocks distort and part the rays.

The distant horizon catches my eye, and tall giants cut the heavens ....

In the midst of this weather we teach and learn and the sense of understanding...

Immense.

By Sandra Tomlinson, Coexist

coexist ............................................ brand guidelines ............................................

LITERATURE STYLE

LITERATURE

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Hand written quotes give a human appeal to the words - this style is to be used in conjunction with the brand images - as if the landscape has a voice.

coexist ............................................ brand guidelines ............................................

LITERATURE STYLE

LITERATURE

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The style of poetry is flexible, this handwritten aesthetic is to be used for printed and on screen publications. However, the poetry will appear on the windows and on the building slightly differently using the brand typeface.

coexist ............................................ brand guidelines ............................................

WINDOW DESIGNS

WINDOW DESIGNS

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These window samples are designed to scale to fit the windows across the Coexist building. Quicksand Bold has been used for maximum impact. When the sunlight shines through, Coexist’s poetry is projected as shadows onto the inside building space.

coexist ............................................ brand guidelines ............................................

WINDOW DESIGNS

WINDOW DESIGNS

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Purlfrost Window Design in London cut these samples to size and are able to cut full scale versions for all windows.

coexist ............................................ brand guidelines ............................................

POETRY IMAGES

POETRY IMAGES

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These images are to be used in conjunction with the written poetry from Coexist members. The image was drawn by Johnathan Farr who is an independent illustrator at Coexist.

The image is of a panoramic view of Stokes Croft, with the Coexist building in the middle.

coexist ............................................ brand guidelines ............................................

POETRY IMAGES

POETRY IMAGES

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The original drawing can be cropped and tinted, but for the poetry book, they must stay black and white.

coexist ............................................ brand guidelines ............................................

ONLINE

About

Ne ws

Ar ea

Our Spac es

Cr eate

Cont act

................................................................................................... updated news stream

Changing homepage image

info@coexistuk.org

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tel: 01179 420100

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Ham ilton House, 80 St okes Croft, Bris tol, BS1 3Q Y

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all rights reserved

Co exist 2009 Š

ONLINE GRID

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The website has a predominant landscape grid that consists of 3 collums to organise updated information. The landcsape format relates to the concept of space, the main product that Coexist is offering. It also helps create a peaceful balance.

The grid for the homepage is heavily reliant upon photography.

coexist ............................................ brand guidelines ............................................

ONLINE

HOMEPAGE EXAMPLE PHOTOGRAPHS

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Here are examples of the format that homepage images need to work to. The black bar at the top helps to section off the image as a point of focus. The homepage website changes each time the user visits this page, creating the idea of an ‘active’ and ‘current’ brand.

coexist ............................................ brand guidelines ............................................

ONLINE

About

News

Ar ea

Our Spa ces

Cr eate

Cont act

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News Archive

COEXIST WALL MURAL

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May/09

This month, the plans to go aheadwith the mass transformation of the Coexist building are given the go ahead. In conjunction with the PRSC, Coexist will create a word based design for the whole front side of the building.

April/09 March/09 February/09

Using poetry from Coexist creative writing workshops, large scale words will be painted onto the building, coinciding with the launch of Coexist’s news identity.

January/09 December/08

Stokes Croft is one step closer to becoming the art exhibition it deserves to be.

November/08 October/08

PRSC Nomination

New Illustrator

The PRSC has been nominated for the Voscur Campaign awards in recognition of their passion and efforts in inspiring creative culture in Stokes Croft.

Johnathan Farr is our newest Coexist tennant. He’s an independant Illustrator from Mexico and now has his own studio in our building. His Stokes Croft print is now avalable to purchase from our gallery area >>>

If you feel they have been oving in the right direction, please vote for them here >>

info@coexistuk.org

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tel: 01179 420100

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Hami lton House, 80 St okes Croft, Bris tol, BS1 3QY

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all rights reserved

Co exist 2009 ©

3 SECTION GRID

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This is the news page example shows how information is organised into the three sections. The image that accompanies news must relate to the main news story - for this news story, bricks and walls/street art are composited to relate to the new art project for the Coexist walls.

An archive on the right is a good way of organising back dated news articles for people who want to learn more about Coexist.

coexist ............................................ brand guidelines ............................................

ONLINE

About

News

Ar ea

Our Spa ces

Create

Cont act

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upload your photographs here

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coexist art gallery

info@coexistuk.org

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tel: 01179 420100

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Hami lton House, 80 St okes Croft, Bris tol, BS1 3Q Y

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all rights reserved

Co exist 2009 ©

THE BIG IDEA

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The big idea for the website is to enforce ‘public controlled content’ in the form of images. As Stokes Croft is so visually rich and the foundation of Coexist, we are inviting the public to upload their own photographs of the area. By uploading their images, they are agreeing that the Coexist brand can use them. local people and artists can take ownership of the brand whilst creating an ever changing and ever evolving current brand that moves with the changing environment.

coexist ............................................ brand guidelines ............................................

ONLINE

Sarah Carter, Birmingham

PUBLIC GALLERY

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This is how the public’s images will be displayed. We ask all images to be black and white (to fit with our photographic consistancy) and a specified pixel aspect ratio.

Their images appear here, in the public gallery and will also feature throughout the website and other brand applications.

coexist ............................................ brand guidelines ............................................

ONLINE

About

News

Ar Area ea

Our Our Spac Spaces es

Create

Cont Contact act

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back to gallery menu

info@coexistuk.org

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tel: 01179 420100

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Hami Hami lton House, 80 St okes Croft, Bris tol, BS1 3Q Y

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a all ll rights reserved

Co exist 2009 ©

ART GALLERY

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This is Coexist’s creative art gallery space on the website - artwork from Coexist memebers is displayed as a thumbnail and can be zoomed into and inspected by potential buyers.

coexist ............................................ brand guidelines ............................................

MAP GRAPHICS A4032 MAIN A ROADS

M32 MOTORWAY

Galleries LANDMARK/BOROUGH

MONTPELLIAR RAIL

TRAIN STATION

SOUTHMEAD

SURROUNDING AREA

MAIN ROAD NAME

ROUNDABOUT

RIVER

COEXIST BUILDING

MAP SYMBOLS

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These map symbols help create a simple diagram that places emphasis on the important areas such as the motorways, main roads and the Coexist building.

coexist ............................................ brand guidelines ............................................

MAP GRAPHICS

MAP SYMBOLS

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This is the main map for people who are unfamiliar with the Bristol area. It includes the main train stations and roads that lead to Stokes Croft and Coexist.

coexist ............................................ brand guidelines ............................................

MAP GRAPHICS

MAP SYMBOLS

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This is the smaller zoomed in map that shows the small road that lead to Coexist. As this map is more intricate and detailed, it needs to be used in conjunction with the large map to ensure accessible understanding from the user.

coexist ............................................ brand guidelines ............................................

MAP GRAPHICS

MAP SYMBOLS

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This 3D drawing of the Coexist building must be used in conjunction with the two maps. It shows the building to scale and geographically located between the two linking main roads.