SARAH FAHY phone:
646-644-8813
email:
sarahjdesign.nyc@gmail.com
portfolio:
A Creative Specialist with 17+ years of experience in marketing, presentation design and branding.
sarahfahy.myportfolio.com
CAREER TIMELINE SADLIER
SCHOLASTIC
KETCHUM PR
TRIUMPH LEARNING
Marketing Art Director
Freelance Art Director
Freelance Art Director
Marketing Art Director
04/2014—Present
04/2014—06/2014
02/2014—04/2014
02/2010—02/2014
LMI Inc.
NICKELODEON
AVON
Art Director 11/1999—05/2005
Art Director 05/2005—01/2007
Marketing Art Director 01/2007—02/2010
SKILLS & EXPERIENCE ONLINE MARKETING
SOCIAL MEDIA DESIGN
• Responsible for creating web content, including; photography, online presentations and videos for AVON, Triumph Learning and Sadlier websites.
• Created social media campaigns with engaging visual graphics and infographics at AVON and Triumph Learning.
• Designed email marketing campaigns for AVON, Triumph Learning and Sadlier. I managed the deployment, tracking and scheduling of the email campaigns through Sales Force and HubSpot.
• Collaborated with the VP of Marketing at Triumph Learning to integrate social media campaigns and email marketing campaigns, focusing on increased brand recognition and engagement on Facebook, Pintrest, Twitter and YouTube.
• Worked with the copywriter on a daily basis to create visual engagement for Triumph Learning blogs posts.
• Increased brand following on Facebook from less than 500 followers to over 10,000 followers in less then two months.
BRAND MARKETING
• Drove new customers to the AVON and Triumph Learning websites from social media with integrated marketing promotions, contests and blogs.
• Created custom designed booths and large scale banners for conventions that Triumph Learning attended on a monthly basis. I handled all of the budgeting and custom printing with outside vendors. • Art-directed fragrance sample mailings for AVON. I created marketing material for the launch of AVON’s new skin care line. • Designed logos for AVON skin care and beauty products. I collaborated with the AVON sales and marketing team to create AD campaigns, specifically for AVON’s trend brand, Mark cosmetics.
PRESENTATION DESIGN • Created infographics, brand books, PowerPoint presentations and marketing materials for Ketchum PR clients. • Designed PowerPoint templates, based on brand style guides, that were later translated into several languages.
PHOTO SHOOT PRODUCTION • Produced photo shoots at AVON, Triumph Learning and Nickelodeon. Production included; creating shot lists, hiring models, styling, set design and working with the photographer to manage the budget.
DESIGN MANAGEMENT • Managed a small team of Associate Art Directors and Freelance Designers at Nickelodeon and Triumph Learning.
EDUCATION
PURCHASE COLLEGE
Bachelor of Fine Arts 1995–1999
EXPERTISE
Online Marketing Social Media Sales Force Beauty and Fashion Educational Publishing Magazine Design Children and Teen Design Typography
WEB DESIGN HTML CSS Javascript Dreamweaver Magento
SOFTWARE
Adobe CS4/5/5.5 InDesign Illustrator Photoshop PowerPoint Radian6 Flash After Effects Fireworks Bridge
EMAIL MARKETING
Constant Contact Exact Target Brainshark HubSpot Marketo Pardot MDR