Design Department, Columbia College Chicago

DESIGNERS SUPPORT THE FUNCTION AND CREATE THE LOOK AND FEEL OF JUST ABOUT EVERYTHING WE USE, INHABIT, WATCH, READ AND BUY.

left | mural by Retna center | Moose Bubblegum Bubble by Jacob Watts

photography |

Sarah Faust

COLUMBIA COLLEGE CHICAGO As a Columbia College Design student, you will prepare for a multifaceted career in advertising art direction, graphic design, illustration, or interior architecture.

Interdisciplinary coursework, entrepreneurial thinking and collaboration are all part of the Columbia experience. You’ll develop an aesthetic and critical sense and solve client-focused design challenges with guidance from our outstanding faculty and staff, access to learning materials and specialized instruction in emerging technologies.

You’ll be part of a diverse and dynamic student body in Chicago, an extraordinary city in the history of design. At Columbia, you’ll build the portfolio and contacts you’ll need to enter the profession upon graduation.

photography |

Jay Wolke

photography |

Jay Wolke

Installation of the 2016 Bologna Children's Book Fair Exhibit

photography |

Sarah Faust

DESIGN DEPARTMENT The department provides aspiring designers the education and opportunity to become innovative, critical thinkers who shape our culture, preparing students for careers and further study in various existing and emerging client-focused fields of design, including illustration, graphic design, interior architecture, and advertising art direction. Students will be given the opportunity to produce work that is infused with meaning and characterized by intentional, methodical, researchdriven responses. Connected to the major urban center of Chicago, the department provides access to cultural richness and professional opportunities.

PROCESS

IDEATE, DEVELOP,

TEST, EVALUATE,

IDEATE, PRODUCE.

photography |

Jay Wolke

I Am You I You Are Me, 2016

by Ricky Lee Gordon

photography |

Sarah Faust

Katie | Cartoon Dani Knight

ILLUSTRATION

20

21

Man From Uncle | Movie Poster Tristan Young

On Location | Editorial Lina Ngo

KEEP YOUR PENCIL AS BUSY AS POSSIBLE.

ILLUSTRATION, BA

Big Gulp | Label Tristan Young

The Bachelor of Arts in Illustration program seeks to provide students an education in illustration while encouraging them to experience other creative fields. With a customizable approach to illustration practice, the program introduces students to materials, methods, and processes commonly utilized. Students should be able to create and develop meaningful visual compositions in a range of traditional and digital media. Students may focus on illustration in the context of a broader program of general studies, choosing to pursue a minor or a double major, if appropriate.

22

ILLUSTRATION

UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE ABLE TO: Apply art and design materials, techniques, technology, and concepts to the vocabulary/terminology relative to digital and traditional illustration, through the development of their own aesthetics.

Critically contextualize and analyze ideas and work in relation to illustration and visual communications history.

Describe, analyze, interpret, and contextualize one’s own illustration.

Develop professionalism with integrity through ethical and sustainable work habits.

Develop and present a cohesive body of work.

A grade of “C” or better is required in all major coursework.

23

For students who have already earned a Bachelor’s degree in another field, the Second Bachelor of Arts in Illustration is available.

Promotional Postcard Mailer | Zelda Vidal

ILLUSTRATION, BFA

24

The Bachelor of Fine Arts in Illustration program seeks to prepare students in the most current expressions of the illustrative arts. With a developed background in visual design and fine arts, illustrators may direct their pursuits and careers in various directions. Possible career paths include book and magazine publishing, advertising, company literature, packaging, television, commercial and feature film industries. The program seeks to provide students with critical thinking skills and strategies necessary to conceptualize and articulate ideas with appropriate media and to organize compositions to greater enhance communication. Studio and lecture courses expose students to the history and contemporary practice of illustration.

ILLUSTRATION

Students will be challenged to demonstrate a broad understanding of issues in relation to cognitive, social, cultural, technological, and economic contexts.

UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE ABLE TO: Communicate an idea or a theory to an audience in a clear, dynamic manner based on informed decisions.

Apply materials, techniques, technology, and concepts to the vocabulary/terminology relative to digital and traditional illustration in a professional and advanced capacity.

Demonstrate an advanced proficiency in the creation and development of effective images.

Demonstrate skills and knowledge of digital/traditional techniques and vocabulary.

25

Demonstrate scholarship of illustration theories and practices from an historical perspective with a specialized knowledge of visual communications.

Present a succinct, cohesive, critically edited and interpreted body of work.

A grade of “C� or better is required in all major coursework, and a CGPA of 3.0 or higher is required in the major for BFA candidates.

Hero | Movie Poster Owen LaMay

Peck | Learn about birds kit for children - Packaging Crystal Zapata

photography |

Jay Wolke

Edit Culture, Etc. | Vol. 1 | may / june 2015

Edit Culture, Etc. Ezra Tungol, Seamus Patrick, Hipster Cars, Polaroids, Freddie Gibbs, Etc.

$10 USD

Vol. 01

may / june 2015

Edit Culture, Etc. | Magazine Nick Elkhatib

30

WORK FOR MONEY, DESIGN FOR LOVE.

GRAPHIC DESIGN

GRAPHIC DESIGN, BA The Bachelor of Arts in Graphic Design program seeks to provide students an education in various aspects of visual communications, while encouraging them to experience other creative fields.

Students should be able to create and develop visual responses to communication problems through an understanding of typography, composition, aesthetics, and construction of meaningful design solutions. Coursework introduces opportunities to identify communications problems, research, generate and analyze multiple solutions, and evaluate potential outcomes. Students may focus on graphic design in the context of a broader program of general studies, choosing to pursue a minor or a double major if appropriate.

Students may choose a concentration in Web Design.

31

bed room

Flux Hotel | Brand Guide Stephanie Falaschetti

UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE ABLE TO: Describe, analyze, and interpret visual communications within social, historical and theoretical contexts.

Utilize software for print, web, and new media and gain the ability to seek out new uses for emerging technologies.

Use developed skills in typography, layout, and information design to create clear and dynamic visual communication solutions.

Apply primary and secondary research methods in the conceptualization and solution of design problems.

A grade of “C” or better is required in all major coursework.

For students who have already earned a Bachelor’s degree in another field, the Second Bachelor of Arts in Graphic Design is available.

smog free tower Smog Free | Identity System Conor McGowan

Static | Brand Guide Nikki Jordan

photography |

Jay Wolke

photography |

Jay Wolke

GRAPHIC DESIGN

34

35

In The Flowers | Album Cover Crystal Zapata

GRAPHIC DESIGN, BFA The Bachelor of Fine Arts in Graphic Design program seeks to provide students with a rigorous, professionally focused education in visual communications. In addition to creating strong visuals, graphic designers create meaning and emotional responses in messages that influence choices we make in our daily lives. The program encourages a foundation of design research, forming a basis for visual creation with significant emphasis on creating unique concepts, creative solutions, and outcomes that are client specific.

Students will be challenged to demonstrate a broad understanding of issues in relation to cognitive, social, cultural, technological and economic concepts.

UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE ABLE TO: Describe, analyze, and interpret visual communications within the social, historical and theoretical contexts.

Understand software for print, web and new media and gain the ability to seek out new uses for emerging technologies.

Use advanced skills in typography, layout, information design, packaging design and other applications to create clear and dynamic visual communication.

Apply primary and secondary research methods in the conceptualization and solution of design problems.

Present a succinct, cohesive, critically edited and interpreted body of work.

A grade of “C� or better is required in all major coursework, and a CGPA of 3.0 or higher is required in the major for BFA candidates.

Do Androids Dream of Electric Sheep? | Book Design John Lukas

Heart of Darkness | Book Design Zachary Ledyard

The Unit | Micro Hotel Anongnad Srisurayotin

photography |

Jay Wolke

Little House Today | Midterm Carmen Pagan

INTERIOR ARCHITECTURE

42

43

Bank One Kanjana Luengthada

THE DETAILS ARE NOT THE DETAILS. THEY MAKE THE DESIGN.

INTERIOR ARCHITECTURE, BFA The Bachelor of Fine Arts in Interior Architecture program, accredited by the Council of Interior Design Accreditation (CIDA), seeks to provide education in design principles, visual and spatial conventions, and professional practice. Interior architects create environments that are visually engaging and supportive of client requirements while manipulating interior space, furniture and finishes to serve functional requirements and conceptual/artistic ends. In the college’s state of the art fabrication facility, students may physically explore potential spatial solutions. Internships further knowledge of the design profession and build students’ professional networks. Through coursework and within a community of peers, students can build the skills and portfolio necessary for an entrylevel design position and the NCIDQ exam.

Program graduates are qualified to undertake the National Council for Interior Design Accreditation (NCIDQ) exam which, upon passage, may lead to licensed/titled status.

UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE ABLE TO: Work through the critical phases of the design process, as established and required within professional interior architecture practice.

Participate as an entry-level professional within the architecture and design community with a competent level of creative, intellectual, and technical skills as required by CIDA (Council for Interior Design Accreditation).

Demonstrate comprehensive knowledge of the built environment and its physiological, psychological, and social effects on the user to assure that health, life safety, welfare, and sustainability concerns are incorporated integrated.

Have an understanding of design tools (design concept, circulation patterns, overall atmosphere, materials, lighting) that enhance the built environment and support the client’s intention.

Be qualified, with the addition of two years professional experience, to sit for the NCIDQ (National Council for Interior Design Qualification) exam.

Present a succinct, cohesive, critically edited and interpreted body of work.

A grade of “C” or better is required in all major coursework, and a CGPA of 3.0 or higher is required in the major for BFA candidates.

For students who have already earned a Bachelor’s degree in another field, the Second Bachelor of Fine Arts in Interior Architecture is available.

Building Section Marta Krupa

Oral-B Professional | Advertising Roberts Mapura

ADVERTISING ART DIRECTION

44

45

Captivity | Campaign Gaston Lacombe

STRATEGICALLY CREATIVE INFLUENCE

ADVERTISING ART DIRECTION, BA The Bachelor of Arts in Advertising Art Direction program aims to educate students pursuing career opportunities in advertising and emerging fields requiring strategic and creative communication, preparing them to understand visual and verbal communications within the context of commerce and marketing. Students are trained in basic skills and aesthetics of advertising and marketing and introduced to the profession. The program familiarizes students with conceptual thinking, visual problem solving, creative strategic planning, and related skills. Through the course of study students are exposed to broad perspectives and creative insights, as well as forms of advertising, including digital, mobile, and emerging media, needed to participate in an evolving profession. Students may focus on advertising art direction in the context of a broader program of general studies, choosing to pursue a minor or a double major, if appropriate.

UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE ABLE TO: Describe, analyze, and interpret advertising art concepts within social, historical and theoretical contexts.

Develop, direct, interpret and express advertising art concepts and Objective: Introduce OptRx crop sensors as the solutions inleading multiple thatdetectors. respond to clients’ advertising linemedia of nitrogen objectives and reflect marketing trends, consumer attitudes, and social Target: Mid-sized and family-ran U.S. farm Tactics: changes. owners.

Strategy: OptRx eliminates the risk of over-

•

2 Piece Print

Apply the appropriate knowledge, skills, in materials, processes, applying product, saving money the fields technical for • Out-of-home guerilla campaign. the things that matter more back at home. research methods, and conceptual thinking to visual problem solving, • Partnership with seed and ferilizer creative strategic planning, copywriting, marketing analysis, and suppliers. advertising photography.

A grade of “C” or better is required in all major coursework.

For students who have already earned a Bachelor’s degree in another field, the Second Bachelor of Arts in Advertising Art Direction is available.

optrx improves the health of my crops So that he can inherit a farm he is proud of.

OptRx Crop Sensors measure and record your crop’s data in real-time using the reflectance of light shown on the growing plants, allowing you to collect information in the fields and analyze it to make better, faster decisions based on the data found. OptRx offers the opportunity to make the most of your land and crops so that you can make the most of the things that matter to you off the field. Visit OptRx.com to explore your future investment in a better land, a better yield, and a better life.

Optrix| Campaign Kelly O’Keefe

photography |

Jay Wolke

DESIGN TEAM PAULINE SANTOS JANET CHEN KASI GOSHINSKY JULIO C GARCIA

CLIENT TEAM COLUMBIA COLLEGE CHICAGO DESIGN DEPARTMENT

CLASS 2016 GRAPHIC DESIGN PRACTICUM TAUGHT BY SARAH FAUST

BOOK DESIGNER PAULINE SANTOS

Student work featured in D program graphics: Nora Daniel, Owen LaMay, Lissette Lopez, Crystal Zapata, and Anongnad Srisurayotin

Columbia C O L L E G E

COLUM.EDU

C H I C A G O