Sarah Fis ke { p o r t f o l i o }
unwrapped
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forward
The word unwrapped has various meanings, but in its essence, it means to remove the wrapping or wrappings from, or to be exposed.
Every project begins as a blank slate. Through the design process, I unwrap each project and bring it to life. From the conceptual stage to the final details, I work to tell a story and create design that resonates.
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variousprojects
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unfiltered AT L A S W I N E
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unwavering DISTILLING THE DREAM
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uncharted discovery zone rebrand
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unbreakable revenge has no name
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unlimited constell ation annual report
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unrelenting mountain house spirits
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unsaturated the color of t ype
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unexpected hobs gin
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uninformed vo c al mfa the sis
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P ROJ . 01 >
unfiltered
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challenge To create a high-end wine brand that manifests sophistication, quality and class.
approach The name Atlas embodies the idea of the pursuit of perfection. The name, paired with the fine line work and gold foil, gives the label a modern day art-deco look— reminiscent of success and luxury.
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project:
Atlas Wine
client:
Mountain House Spirits
instructor:
—
typefaces:
Frontage, Garamond
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zinfandel
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sonoma
ATL ATL ZINFAN
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california
LAS LAS
NDEL
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california
sonoma
ATLAS ATLAS ZINFANDEL
256 / 940
Bottle N o. UNFILTERED
BATCH N o.
ALC / VOL
002 / 340
15%
BOTTLEd on
CONTAINS SULFITES
Bottled by Mountain House Spirits in Sonoma, California
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01/13/15 750 ml
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P ROJ . 02 >
unwavering
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challenge To illustrate three various chronological stories within one book.
approach Show three stories that could stand alone, but could also go hand-in-hand with one another. For one story, I chose to show the relentless pursuit of building of a distillery. For the others, I chose to show the actual process of making alcohol within that distillery, as well as the history behind the spirits that were being made. I varied the colors, photography style and type based on which story was being told.
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project:
Distilling the Dream
class:
Experimental Type
instructor:
Stan Zienka
typefaces:
Canaro, Neo Deco
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T IT
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TRADTION 33
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P ROJ . 03 >
uncharted
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challenge To rebrand a company that is currently dead, dying or defunct.
approach Discovery Zone was built off of the idea of exploration, adventure and discovery for kids. Consisting of indoor tunnels, ball pits and mazes, children were able to explore, learn and play. I approached this project by taking those same ideas and mission and reshaped it to create a similar company for adults. Through this rebrand, Discovery Zone became an extreme sports and adventure company that took ordinary people to extraordinary places —where as adults, they could continue to explore, learn and play.
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project:
Discovery Zone
class:
Nature of Identity
instructor:
Hunter Wimmer
typefaces:
Scout, Scout Condensed
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P ROJ . 04 >
unbreakable
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challenge To design a multi-faceted design system for a film festival, based on the works of a single director.
approach Sergio Leone’s films are known as classic westerns, I embodied the rugged western look by using leather, wood and old paper throughout the system. To make it more modern and contemporary, I used orange to compliment the rugged materials while giving it life through color.
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project:
Se rg io L e o ne F il m F e stiv al
class:
I nte g rat e d Commu ni c ations
instructor:
H u nter Wimmer
typefaces:
Shelton Slab, Gin, Minion Pro
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unwrapped
REVENGE Sarah Fis ke { p o r t f o l i o }
NAME
revengehasnoname.com
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FOUR COFFINS TEQUILA it’ll knock ya right dead
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50 % ACL. BY VOL.
50 ml.
Creamy scent with the aromas of dried papaya and peppery spice.
#
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unwrapped
Every gun m
COME FIND OUT
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AUGUST 8 –
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makes its own tune.
T YOURS in San Miguel
–11, 2015 / SAN MIGUEL, MEXICO
REVE NGE NAME
REVENGEHASNONAME.COM
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P ROJ . 05 >
unlimited
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challenge To create an annual report that goes beyond financial data to show the soul and story behind the company.
approach Constellation Brands is one of the leaders in the beverage industry and owns many of the top-selling alcoholic beverages today, yet their annual report didn’t adequately reflect the company’s prestige, brand or soul. I created an annual report that not only presented the data in a more graphic and interesting manner, but additionally used color, type and photography to exude a warm and celebratory feeling that better represents the culture of the industry.
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project:
Co nste l l a tio n A nnu a l Re p o rt
class:
Type Systems
instructor:
Tim Carpenter
typefaces:
Frontage, Minion Pro
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PROJ. 06 >
unrelenting
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challenge To create an umbrella brand for a new distillery based out of Sonoma, CA.
approach Mountain House Spirits, a distillery that first began as a side project for two young professionals, is a representation of hand-crafted spirits. For an umbrella brand to various lines of distilled spirits, the brand needed to be classic, timeless, and take on the characteristics of an emblem or a seal, so that it could pair well with various labels.
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project:
MHS b ra nd
client:
Mountain House Spirits
instructor:
—
typefaces:
Frontage, Garamond
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E
S
T .2
A
M
S IT IR
MO U N
HOUSE IN SP TA
0 13
SO N O M
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A
,
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Mountain House Spirits
e: joshua@mountainhousespirits.com p: (650) 787-6086 w: mountainhousespirits.com
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P ROJ . 07 >
unsaturated
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challenge Conceptualize a conference related to typography and then create a system of collateral to promote it.
approach Color of Type is a hypothetical conference centered around the idea of color’s relation to type. Given the subject, I chose the cmyk color palate to create a vibrant and lively feel. I then used those colors to create optical illusions and “tests” throughout the system, so that they viewer can see the direct effect of color on type and how these two subjects interact.
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project:
The Color of Type
class:
Experimental Type
instructor:
Ariel Grey
typefaces:
Vitesse, Vitesse Sans
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P R OJ . 08 >
un sung
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challenge To create a gin brand
that pays tribute to its rich history.
approach I wanted to pay homage to the history of gin and its role with war and the navy. hobs, which stands for Harbor of Broken Souls, is based on a battle that took place off the coast of Malta. Because of the large number of sunken ships left from that battle, it was impossible to enter the harbor thereafter. The hobs gin label illustrates that battle and what may have become of the many souls who parished there.
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Gin
project: hobs
client:
Mountain House Spirits
instructor:
—
typefaces:
Gin, Nexa Bold
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HOBS GINGER GIN
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a.
b. i n s p i r at i o n
a. d u t c h n a v y b. s h i p w h e e l
ship
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HOBS GINGER GIN
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mfa thesis
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uninformed
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project:
Vocal
class:
MFA Thesis
overview
instructor: typefaces:
Frontage, Garamond
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Phil Hamlett, Jeremy Stout, Dave Gottwald
Vocal is based on the premise of creating better educated voters through effective design. Vocal provides its users with a personalized voting guide, customized to their districts and the issues that directly affect them. Users can choose their location and then navigate the different ballot issues and get information on their local candidates in an informed, simple, non-partisan way. vocal - project . org
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“ Being adequately informed is a democratic duty, just as the vote is a democratic right. A misinformed electorate, voting without knowledge, is not a true democracy.� j ay g r i f f i t h s
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V
CAL
POLISENSE
C
VOTE
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cle ar vote
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a.
b.
c.
icon guides
a. d a t a b. g l o s s a r y c. t o w n h a l l
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YOUR ONLINE VOTER GUIDE
SIGN-IN
REGISTER
IT’S E A SY TO MA K E C HO IC E S USING VO C A L. Come learn all about your local candidates and ballot measures to help you make decisions while voting.
W E P E R S ONA LIZE THE INFO RMATIO N YO U REC EI VE.
Sarah Fis ke { p o r t f o l i o }
Pick what matters to you and get only the information you want.
GE T STA RTE D
VO C AL RE ME MB E R S YO U R C HO IC E S. Download the SmartVote app and send your choices to your phone.
PROPOSITION C Children’s Fund Renewal
YES
G E T STA RT E D
S IGN- UP Sign-up here and see your local ballot
N A ME: E-M AIL: ZIP :
DISTRICT
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S E E YO UR BALLOT!
D OW NLOA D T HE A PP :
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thank you
josh// You pushed me to pursue my passion of design and supported me one-hundred percent along the way. You are such a good example of what it means to do what you love and to work hard at it. mom, dad, chris and bob// Thank you for never questioning my decision to go back to school and for all the calls, letters and care packages to help get me through the past few years. Mom, I promise I’ll start getting some sleep now. instructors// Hunter Wimmer, Phil Hamlett, Jeremy Stout, Stan Zienka, Dave Gottwald, Mary Scott, Andrew Loesel, Tim Carpenter and Ariel Grey, thank you for the lessons in life and design, and for making this experience a great one. allie// Thank you for allowing me to completely take over our apartment and for being so patient and understanding. fellow classmates// I can’t imagine being on this journey with any other crew. You have been the greatest support group, and now lifelong friends. matt wakeman// Thank you for always taking the time to look at my work, even when you don’t have the time.
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contact
Sarah Fis ke { p o r t f o l i o }
S ara h Fiske email
s e f iske @g mai l.com website
s f iske. c om phone
303 514 4852
binding
T he Ke y Binding printing
Graph ic Imager y paper
Mohaw k Unco ate d 100# photography
S ara h Fiske software
Adob e C re at ive Suite C C typefaces
C har te r, Brandon Grotes que, Min ion Pro
school
Ac ade my Of Ar t Universit y, S cho ol Of Graphic D esig n instructors
Mar y S c ott, Phi l Ham lett course
Por t folio
CopyrightŠ 2015. All Rights Reser ved. No part of this publication may be reproduced without express permission from Sarah Fiske
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