Armin Hofmann His colleagues and students were integral in adding to work and theories that surrounded the Swiss International Style, which stressed a belief in an absolute and universal style of graphic design. The style of design they created had a goal of communication above all else, practiced new techniques of photo-typesetting, photo-montage and experimental composition and heavily favored sans-serif typography.
The Swiss Style of Graphic Design, as its name itself implies was developed in Switzerland during the 1950’s and became popular worldwide because of its precision, clarity, readability and typography. Grid lines form the foundation for Swiss style design and they present a sense of uniformity to the viewers. It serves as a framework for designers to organize their information and make it more presentable to the viewers. When grids are used, it gives a defined structure to the page and makes it easy to group related information. It also gives an overall balance to the entire design and makes it appealing as well as user-friendly. White spaces are essential for any design because it helps the mind perceive different groups of
information. white spaces are vital for a good design and the Swiss style design lays a lot of emphasis on it. This style advocates the use of extensive white spaces between texts to differentiate them and to give a boost to the overall quality of the design. It also suggests the use of white spaces between images to enhance the look of the page.
C Claes Oldenburg
Oldenburg's artistic success was due in part to his irreverent humor and incisive social commentary. He took objects from the everyday world such as typewriters, lipstick, a flashlight; lifted them out of their usual context; and forced viewers to reassess their preconceptions about the objects.
Joseph Catanzaro As a professional contemporary artist, Catanzaro's paintings center around his love of cartoon line and cubist ideology. His paintings merge from those two roads and intersect to provide a unique perspective any whatever subject he chooses to focus on.
Jasper Johns His rigorous attention to the themes of popular imagery and abstraction has set the standards for American art. Constantly challenging the technical possibilities of printmaking, painting and sculpture. Today, as his prints and paintings set record prices at auction, the meanings of his paintings, his imagery, and his changing style continue to be subjects of controversy. His paintings were often made of shapes, lines, and forms not meant to depict a "reality" from the visible world. For the Abstract Expressionists, understanding the process of painting meant understanding something at the core of the human desire to express oneself.
Amanda Moore My passion is fractal art, particularly the creation of organic and floral fractals. I also create digital abstracts using my own fractals and photography as elements of these creations
Toru Iwatani It all begun in 1979. A most talented young (27 years by that time) japanese student, Toru Iwatani got an idea. He was an employee of Masaya Nakamura, the president of Namco. So far the electronic games entertainment business was no goldmine. Games such as Asteroids, Space Invaders, Pong, Break-out, Tailgunner etc. had been around for a while, showing some interrest, but never really took off. The young man meant that it might be possible to develop far better games than these other ones. He could improve on graphics, sound, colors and playability, he just needed a good theme. It became old japanese tradition and life wisdom that formed the underlaying basis of the game. The young man worked hard, and in 1980 the game was finished and released. It soon became a fever all over the world. The Arcade gaming world was never to be the same again... “Mr. Iwatani: Back then, the popular games in the Japanese arcade game centers were mainly alien shooting games. The arcades were filled with male players. I wanted to brighten up the atmosphere by drawing in women and couples. For that to happen, there needed to be a game for that audience. When it came to women’s interests, I thought of concepts based on fashion and love stories but ultimately ended up with the idea of “eating”. While brainstorming on the idea of “eating”, I picked up a slice of pizza and saw the shape of what was to become PAC-MAN. The idea flourished into the chomping motion, enemy ghosts, and into a maze game.” the reason why he left out the eyes and mouth was to keep the design very simple
Jean Dubuffet Dubuffet's technique in Dhotel nuancĂŠ d'abricot can be reconstructed from a studio log book kept by him at the time. Laying the stretched canvas on the floor, he covered its entire surface with a thick, sticky pate of light colored oil paint applied with a spatula, like icing a cake. While it was still wet he took handfuls of ashes and sprinkled them over the whole area to darken the paint. Over this he dropped sand and then coal dust which would all, to a certain extent, sink into the surface. At this point some color was put on in the form of a thin 'apricot' mixture of yellow ochre, white and crimson brushed over the surface broadly. Some pure crimson was also put on, and is still visible through parts of the black crust
cassandre He used stencils and an airbrush to create his stylized images of speeding trains such as “Étoile du Nord” and “Nord Express” which drew upon the art of Cubism and Futurism (an Italian variation of Cubism). Art Deco was a fusion of various early 20th century styles: a combination of Art Nouveau’s stylized curves with the geometric abstraction of Cubism, Futurism and Constructivism. Art Deco objects often use unexpected combinations of materials like snakeskin, leather, marble, hardwoods, steel, aluminium, bronze, plastic, ivory, glass and crystal. The iconic Art Deco design comprises zigzag and streamlined forms in combination with formal geometric shapes. The designs always place the decorative style of an object before its functional qualities. Cassandre designed several classic art deco typefaces: Bifur (1929), Acier Noir (1935) and Piegnot (1937). He only used capitals in his designs as he believed that they were more legible, especially when seen on a large scale. The way Cassandre links his typography with his images is one of the hallmarks of his design. Type is not a separate element but is integrated with the image to create the unified concept of the design.
Wim Crouwel Wim Crouwel is recognized for his love of grids and typographic systems to create dynamic, experimental work to produce consistently striking asymmetric visuals. Regarded as one of the leading designers of the twentieth century, Crouwel embraced a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s He drew the New Alphabet, a highly abstract font, based on a dot-matrix system. With its straight lines, 90 degree angles and 45 degree roundings, either big or small, it always looked exactly the same.
Eric Gill Perpetua (1925) The first typeface he designed for the Monotype Corporation. The typeface was developed based on some of the classic proportions and characteristics of the Trajan column. The miniscule letters of the face were designed to be in complete unison with the majuscule Trajan influenced forms. Gill Sans (1928 – 1930) Probably Gill’s most well known typeface, and one of the most successful sans-serifs. The typeface was inspired by Edward Johnston’s sans serif for the London Underground. Today Gill Sans in digital form is packaged with the Macintosh operating system. Of all the 11 typefaces that he designed, Gill Sans is his most famous; it is a clear modern type and became the letter of the railways - appearing on their signs, engine plates, and timetables.
Natalia Barabas (Nataera) She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting . Her work takes on many different styles (or moods). Her paintings are typically warm in colour and nothing short of dramatic.
Jasper Johns His rigorous attention to the themes of popular imagery and abstraction has set the standards for American art. Constantly challenging the technical possibilities of printmaking, painting and sculpture. Today, as his prints and paintings set record prices at auction, the meanings of his paintings, his imagery, and his changing style continue to be subjects of controversy. His paintings were often made of shapes, lines, and forms not meant to depict a "reality" from the visible world. For the Abstract Expressionists, understanding the process of painting meant understanding something at the core of the human desire to express oneself.
Wim Crouwel Wim Crouwel is recognized for his love of grids and typographic systems to create dynamic, experimental work to produce consistently striking asymmetric visuals. Regarded as one of the leading designers of the twentieth century, Crouwel embraced a new modernity to produce typographic designs that captured the essence of the emerging computer and space age of the early 1960s
Natalia Barabas (Nataera) She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting . Her work takes on many different styles (or moods). Her paintings are typically warm in colour and nothing short of dramatic.
Jean Dubuffet Dubuffet's technique in Dhotel nuancĂŠ d'abricot can be reconstructed from a studio log book kept by him at the time. Laying the stretched canvas on the floor, he covered its entire surface with a thick, sticky pate of light colored oil paint applied with a spatula, like icing a cake. While it was still wet he took handfuls of ashes and sprinkled them over the whole area to darken the paint. Over this he dropped sand and then coal dust which would all, to a certain extent, sink into the surface. At this point some color was put on in the form of a thin 'apricot' mixture of yellow ochre, white and crimson brushed over the surface broadly. Some pure crimson was also put on, and is still visible through parts of the black crust
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‘Era’ is inspired by a painting created by Natalia Barabas (Nataera). She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting. Her paintings are typically warm in colour and nothing short of dramatic. The painting that was chosen to form ‘Era’ is full of geometrical shapes. I had designed five initial letters from shapes in the painting that could be used as a letter. Even they came from the same origin; the relationship between them was too different. So for the final typeface, I chose the strongest out of the five and designed the alphabet to relate to that. Era means a period of time marked by a distinctive character, event etc. or a date or forming the beginning of any distinctive period. This typeface has a fifties look to it; however the style keeps coming back around in the years and will keep doing so. ‘Era’ is inspired by a painting created by Natalia Barabas (Nataera). She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting. Her paintings are typically warm in colour and nothing short of dramatic.
in the painting that could be used as a letter. Even they came from the same origin; the relationship between them was too different. So for the final typeface, I chose the strongest out of the five and designed the alphabet to relate to that. The potential use for this typeface is for display or heading purposes only as it’s too fussy for anything else. Unless the font doesn’t have a fill colour then it could potentially be used as a sub heading and possibly sub text but only if the font size was no smaller than fourteen else it gets difficult to read as the tracking of the lettering gets too close together.
Era means a period of time marked by a distinctive character, event etc. or a date or forming the beginning of any distinctive period. This typeface has a fifties look to it; however the style keeps coming back around in the years and will keep doing so.
The potential use for this typeface is for display or heading purposes only as it’s too fussy for anything else. Unless the font doesn’t have a fill colour then it could potentially be used as a sub heading and possibly sub text but only if the font size was no smaller than fourteen else it gets difficult to read as the tracking of the lettering gets too close together.
The painting that was chosen to form ‘Era’ is full of geometrical shapes. I had designed five initial letters from shapes
Era means a period of time marked by a distinctive character, event etc. or a date or forming the beginning of any distinctive period. This typeface has a fifties look to it; however the style keeps coming back around in the years and will keep doing so.
‘Era’ is inspired by a painting created by Natalia Barabas (Nataera). She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting. Her paintings are typically warm in colour and nothing short of dramatic. The painting that was chosen to form ‘Era’ is full of geometrical shapes. I had designed five initial letters from shapes in the painting
‘Era’ is inspired by a painting created by Natalia Barabas (Nataera). She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting. Her paintings are typically warm in colour and nothing short of dramatic. The painting that was chosen to form ‘Era’ is full of geometrical shapes. I had designed five initial letters from shapes in the painting that could be used as a letter. Even they came from the same origin; the relationship between them was too different. So for the final typeface, I chose the strongest out of the five and designed the alphabet to relate to that.
that could be used as a letter. Even they came from the same origin; the relationship between them was too different. So for the final typeface, I chose the strongest out of the five and designed the alphabet to relate to that. The potential use for this typeface is for display or heading purposes only as it’s too fussy for anything else. Unless the font doesn’t have a fill colour then it could potentially be used as a sub heading and possibly sub text but only if the font size was no smaller than fourteen else it gets difficult to read as the tracking of the lettering gets too close together.
Era means a period of time marked by a distinctive character, event etc. or a date or forming the beginning of any distinctive period. This typeface has a fifties look to it; however the style keeps coming back around in the years and will keep doing so.
The potential use for this typeface is for display or heading purposes only as it’s too fussy for anything else. Unless the font doesn’t have a fill colour then it could potentially be used as a sub heading and possibly sub text but only if the font size was no smaller than fourteen else it gets difficult to read as the tracking of the lettering gets too close together.
Era means a period of time marked by a distinctive character, event etc. or a date or forming the beginning of any distinctive period. This typeface has a fifties look to it; however the style keeps coming back around in the years and will keep doing so. ‘Era’ is inspired by a painting created by Natalia Barabas (Nataera). She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting. Her paintings are typically warm in colour and nothing short of dramatic. The painting that was chosen to form ‘Era’ is full of geometrical shapes. I had designed five initial letters from shapes in the painting that could be used as a letter. Even they came from the same origin; the relationship between them was too different. So for the final typeface, I chose the strongest out of the five and designed the alphabet to relate to that. The potential use for this typeface is for display or heading purposes only as it’s too fussy for anything else. Unless the font doesn’t have a fill colour then it could potentially be used as a sub heading and possibly sub text but only if the font size was no smaller than fourteen else it gets difficult to read as the tracking of the lettering gets too close together.
’ ‘
Era means a period of time marked by a distinctive character, event etc. or a date or forming the beginning of any distinctive period. This typeface has a fifties look to it; however the style keeps coming back around in the years and will keep doing so.
Heading
Sub heading
‘Era’ is inspired by a painting created by Natalia Barabas (Nataera). She paints in many different styles and techniques, using acrylic paints, as well as textures and other mediums. As an artist, she feels the need to keep exploring, searching, and learning new things so that she is not confined or restricted to one style, type or genre of art and painting. Her paintings are typically warm in colour and nothing short of dramatic. The painting that was chosen to form ‘Era’ is full of geometrical shapes. I had designed five initial letters from shapes in the painting that could be used as a letter. Even they came from the same origin; the relationship between them was too different. So for the final typeface, I chose the strongest out of the five and designed the alphabet to relate to that. The potential use for this typeface is for display or heading purposes only as it’s too fussy for anything else. Unless the font doesn’t have a fill colour then it could potentially be used as a sub heading and possibly sub text but only if the font size was no smaller than fourteen else it gets difficult to read as the tracking of the lettering gets too close together.
Heading
Sub heading