B RA N D STYL E G UI D E
What is rock?
Table of contents
Behind the brand BEHIND THE BRAND
2
THE CONSTANT
3
CASH PROMOTIONS
10
GIFT PROMOTIONS
11
EXAMPLES 13
The brand. The myth. The legend. The Hard Rock brand came from humble beginnings, but it has grown into one of the largest, most successful entrepreneurships in the world. The brand for Hard Rock Tulsa is a reflection of the history of the Hard Rock brand; a simple, authentic style representing Rock ‘n’ Roll. The range of styles and graphics used in the brand reflects the spirit of Rock ‘n’ Roll.
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The colors The colors come from the Hard Rock logo. A range of purples and golds coupled with black and grey create the iconic visual representation of the brand. Secondary colors are to be used sparingly and as accents to the main creative. Do not use fluorescents, pastels or other bright colors in the creative.
The constant What is the constant? The Hard Rock brand is representative of Rock ‘n’ Roll culture. The elements that make Hard Rock Hard Rock. The colors, textures and fonts together create the style of the brand. These rules should remain constant throughout all creative used by Hard Rock Tulsa. 3
PRIMARY PPR RRIIIM M MA A ARRRYY seeccoon sec nddar arryy ary 4
The textures The textures help tie the brand together. Photo-realistic images ranging from sleek metallic textures to worn and weathered textures create an atmosphere for new and old to come together and rock.
Rock imagery Hard Rock was built to bring entertainment to music lovers. It is the soul of the brand. The music keeps the brand alive. Musical elements ingrained in each piece pay homage to the original story of the Hard Rock.
STYLE
SANs SERIF BOLD
READABLE IMPACTFUL
TEXTURED
SLEEK
The fonts
The fonts are sleek and easy to read. Bold sans serif fonts create a system to which each look is easily recognizable and gets the information across in a brief and manageable manner.
STRONG POLISHED clean
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This headline uses a clean sans serif typography. The amount being given away is the dominant element in the logo. The distressed background and textured elements give the feel of a worn and weathered look that is still legible. Musical elements are included to provide the constant identification of the Hard Rock brand.
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Headline example The headline or promotion name should be readable and adhere to the rules of the constant. The amount of cash being given away should be the largest part of the promo logo.
Cash promotions For cash promotions, the amount given away should be the dominant element. Each piece should include a cash element. Rules of the constant should be applied to each creative piece. Photo-realistic images should be used for cash and background elements. Do not use raining cash or script fonts. The promo logo should be legible and easily identified as a Hard Rock-branded piece. 10
Headline example The headline or promotion name should be readable and adhere to the rules of the constant. The gift and the headline should be the dominant parts of the creative piece. The musical element can be an aesthetic Hard Rock vibe rather than an actual instrument.
Gift promotions For gift promotions, the promo logo and the gift should be dominant. Rules of the constant should be applied to each creative piece. Photo-realistic images should be used for gift and background elements. Do not use overly bright colors or script fonts. The promo logo should be legible and easily identified as a Hard Rock-branded piece.
11
This typography used for this promo is solid and clean. The truck is dominant and the elements around it relate in color and style. A simple, clean metal background complements the style and colors of the headline and truck.
12
Examples These examples have already been used or are shown to give inspiration for new creative. The images are not to be used directly for any future promotion. The examples should only be used as starting points based on typography and style.
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