B MG TEA GB EAM BT MG TEA
CHECKOUT ALDI: YOUR NEWS
FUN! FACT
n the ton wo he le d n e ia P l in t Vic tor m e da ld o g r e en t first ev ns Keirin ev e wo m
As Official Partner to Team GB, we’ll work with the British Olympic Association (BOA) to deliver key initiatives including Get Set, the organisation’s youth engagement programme, and HomeGrown Heroes, an initiative to connect local athletes with their local community. Matthew Barnes, CEO for Aldi UK and Ireland, said “Our partnership with Team GB is the perfect way to celebrate our landmark 25th anniversary in the UK. We’re truly honoured to be supporting the extraordinary Team GB athletes on the road to the Rio 2016 Olympic Games.”
HUMBLE BEGINNINGS
In the first modern Olympics, Athens 1896, first place winners were awarded silver medals and olive branches. Second place contestants were awarded bronze medals and third place finishers left empty handed. The first Olympic city to award Gold, Silver and Bronze medals was St. Louis in 1904.
17
ALDI.IN/NEWSJUNE15
19
Omega
LONDON VS RIO In 2012 Team GB ranked 3rd and won a total of 65 medals – here’s hoping we can beat it in 2016!
JOKE CORNER Why isn’t suntanning an Olympic sport? Because the best you can ever get is bronze.
GOING, GOING, GOLD! Stockholm 1912 saw the last gold medals made entirely from gold. Current medals are gold-plated.
aldiph otos.co .uk
£10
discou
with o
n t in si
r der s o
de
ve r £ 1 5
COUNTDOWN TO CEREMONY 57 Weeks
29
READ ONLINE
DID YOU KNOW?
The five rings of the Olympic flag symbolise the continents: Africa, Asia, Australia, Europe, and the Americas and are said to be ‘linked together in friendship.’ At least one of the rings’ colours – blue, black, green, yellow and red – appear on every national flag of the world.
Back in March we announced a major partnership to support Team GB’s athletes, up to and during the Rio 2016 Olympic Games.
JUNE 2015
What’s a banker’s favourite Olympic event? Vault.
25 YEARS IN THE UK P2 CEO Matthew Barnes reflects on 25 years of Aldi in the UK.
OUR BIGGEST YET! P3 Unveiling our biggest store yet in the heart of the North.
UK GOES GAGA FOR MAMIA P5 Mamia baby products take the British Isles by storm.
We’re the proud sponsors of Team GB during the Rio 2016 Olympic Games.
P8
THE BUSINESS BIT
JUNE 2015
Our
YEARS 25
“The golden ticket event was a great success and we had an impressive turn out.”
Steven Fox
IS REALLY SOMETHING!
Aldi Store Manager
and
I’m really proud of our tie-up with the British Olympic Association. The greater our involvement, the more I realise how much we share the same values. We at Aldi strive on a daily basis to achieve our personal bests, working tirelessly to contribute to our ongoing success, very much like the athletes within the GB Olympic team that have shown such dedication and single mindedness to achieve their very best. I am looking forward to the synergies between us proving to be a winning partnership for the future. 2015 has, as expected, proved to be a year of significant change within the UK and Irish businesses. It is with great excitement that we have seen the opening of our fantastic new Regional Distribution Centre in Yorkshire, situated in the town of Goldthorpe, which represents a significant investment in the local area and a great springboard for our future plans for more stores.
...yet!
In April we wished Roman Heini farewell as he headed back to Germany after being such a key part of our development and success over recent years. I’m very grateful to him for all his help and support and on behalf of us all, I wish him the very best for the future. We have seen lots of exciting change in the team here and I welcome Dan and Giles into position later in the Summer as the two new Group Managing Directors. They will join me as part of a new team which will ensure we are ready to cope with the challenges of the coming years.
GIVE YOUR FEEDBACK NOW AT aldi.in/newslettersurvey*
Best regards,
Matthew Barnes, Chief Executive Officer UK and Ireland
OVER 1350 PRODUCTS ON SALE
WE WANT TO KNOW WHAT YOU WANT.
Enjoy the Summer!
1600M2 SHOPPING SPACE
*Closing date for feedback 07/07/15
Our Golden ticket winner; Liam McDonald
This is your newsletter so shout out and tell us what you like and don’t like and what you want to see more and less of, (don’t worry, feedback is anonymous). Let us know online and as a thanks we’ll give one lucky reader per region, £100 voucher to spend at Pizza Express. The only tough decision will be deciding who to take with you (and what topping you want!).
Supported by Aldi… This year we are proud to continue to support the following charities, which all work hard to make a positive impact on the lives of others: UK Barnardo’s is one of the UK’s leading charities, working directly with over 200,000 vulnerable children and young people and helping them transform their lives and fulfill their potential. Last year Aldi donated £25,000 to Barnardo’s. The Prince’s Trust supports young people to achieve more through education and employment opportunities. Last year Aldi donated £25,000 to The Prince’s Trust. Ireland The Society of St. Vincent de Paul (SVP) The SVP is an international Christian voluntary organisation dedicated to tackling poverty by providing practical assistance to those in need. Last year Aldi donated €50,000 to The SVP.
Combined total raised: UK £114,822
IRE €27,189
162 CAR PARKING SPACES 25 JOBS CREATED
Raising money through Christmas cards We’re pleased to announce the following charitable donations were made to our Charities of the Year via the sale of our Charity Christmas Card Range in 2014:
Shot needs Repro
Working with The RSPB
In March we opened our second store in Salford and our biggest store to date, 1600m2 of retail space, (yeah, that big!) with our special golden ticket event at Irlams o’ th’ Height. The grand opening saw over 120 customers queueing from the early hours of the morning to get their hands on our coveted prizes which included, a 32‘ Full HD LED TV, a hamper of Aldi goodies and vouchers to spend in store. The new Irlams o’ th’ Height features around 1350 product lines and 3000 ‘Specialbuy’ lines and has created 25 jobs for the community. Great news for Salford and Aldi. Here’s to the future!
Drum roll please…
We are delighted to announce our new partnership with The RSPB. The charity, which works to protect nature and the wider countryside, will receive the proceeds from the sale of our new single use carrier bags in England and Wales.
Carbon Trust award-winner 2015! We’re very proud to have recently achieved the ‘Best in Intensity Carbon Reduction’ award at the prestigious Carbon Trust Standard Bearer’s conference.
Through our three-year partnership, a generation of over half a million children will be taught to value wildlife.
Aldi beat off 200 other companies to receive the award. The achievement acknowledges the phenomenal work we have done in successfully reducing our carbon intensity by over 27% despite rapid business growth. Winning ways: 100 solar panel systems installed across our stores Waste heat from our refrigeration plant collected and re-used Energy surveys to identify savings opportunities across our portfolio.
Thank you
Aldi & RSPB
With
this
bag
e you’v
already d protecte en
giv
INS
PUFF
sa ehog hedg home
wn sho and how ren
child
fabus lousare frog
. this bag to the RSPB. re, love ent too. ted love natu dy contribu the environm If you ve alrea protecting to ns you’ it mea ribute Buying ns you’ll cont mea sing it
Re-u
charity: is a registered no. 207076, The RSPBand Wales England no. SC037654 Scotland
k rspb.org.u
aldi.co.uk
£10 discount
Snap happy with
aldiphotos.co.uk Digital cameras and smart phones are great for taking pictures in a flash (sorry!) but, how many fantastic shots do you have just sitting in memory space? Well, thanks to our exclusive staff offer from 1st - 31st July you can print off your favourite photos and make something of them. We’re giving all employees a £10 discount, with a minimum order of £15, using the promotion code ALDI10 at the checkout. This fantastic offer applies to everything on the Aldi Photo Service. So, whether you want a Photo Book, Wall Decoration, Photo Gifts, Prints, Greeting Cards or Calendars – the choice is yours. Let your creativity run wild…
WHAT’S HAPPENING TheUK’S
Gaga
JUNE 2015
Kanter
RESULTS
FOR
We’ve overtaken upmarket rival, Waitrose to become the sixth largest grocer in the country, industry figures showed in April. We achieved a 5.3% market share in the 12 weeks to 29 March in the latest till roll figures from Kantar Worldpanel after boosting sales by 16.8% during the period.
We’ve seen an impressive 105% YOY sales growth for our Mamia range. Aldi remains committed to providing customers with all the products to suit their needs, which is why we’re expanding our range further in 2015. It will include rice cakes and jumbo nappy packs to help parents with everything they need at everyday low prices.
We’ve expanded our premium food range, Specially Selected, following continued customer demand.
50% OFF SPECIALLY SELECTED 30 DAY MATURED ABERDEEN ANGUS SIRLOIN STEAK
NORMAL PRICE NOW
£5.99
£2.99
Terms & conditions: Voucher valid from Monday 29 June - Sunday 5 July. Voucher must be presented before purchasing items at the till. Voucher valid for 50% off full retail when you buy Specially Selected 30 Day Matured Aberdeen Angus Sirloin Steak. Copied, printed, damaged or defaced vouchers will not be accepted – only original vouchers are valid. This voucher has no cash value, is non-exchangeable and non-refundable. This voucher remains the property of Aldi Stores Ltd and is not for resale or publication. Please present voucher at the start of transaction. Voucher valid for one product only.
your favourite things!
GET THEIR KIT ON
Record IN
TIME
“Receiving a Which? Best Buy helps our customers to make a wellinformed, savvy decision when shopping for this everyday item. It also reassures them that at Aldi we’re dedicated to offering them high quality products at everyday low prices.” said Tony Baines.
MAKE
Light WORK OF THE DISHES
50% OFF MAGNUM ALL IN ONE DISHWASHER TABLETS
NORMAL PRICE NOW
£3.79
£1.89
Terms & conditions: Voucher valid from Monday 29 June - Sunday 5 July. Voucher must be presented before purchasing items at the till. Voucher valid for 50% off full retail when you buy Magnum All in One Dishwasher Tablets. Copied, printed, damaged or defaced vouchers will not be accepted – only original vouchers are valid. This voucher has no cash value, is non-exchangeable and non-refundable. This voucher remains the property of Aldi Stores Ltd and is not for resale or publication. Please present voucher at the start of transaction. Voucher valid for one product only.
Are you part of our social circle? Yes? Well why not share with us (and the world) yourfavourite things at Aldi. Just post, like and/or Tweet your fave products. But don’t forget to use the hashtag #AldiFavouriteThings and we’ll give one lucky staff member, per region, a hamper filled full of, you guessed it…
TEAMGB
W ASH
Beating off competition from Finish, Fairy, Persil, Lidl and Asda, Aldi scored an impressive 79% for its cleaning power, preventing streaks, residue and watermarks and maintaining items’ shine.
Luxury FOR LESS...
5849
!
p
er
OUR Posh NOSH
TRY A LITTLE
991.3k
10p Magnum All in One Dishwasher Tablets have been named the best value product as well as being awarded a prestigious Which? Best Buy for the second year in a row.
The new lines will increase our luxury offering by 17%, following record sales in 2014, which saw sales almost double year on year. This line extension comes following the success of the organic range launched late last year. Have you tried any of the newbies and have they become some of your new favourite things?
We’re pretty impressed with our social following and think the stats speak for themselves.
Once again, we offered our customers a premium product at a great value price that was well received by the British public.
UN FOR DER
JUST GOT BIGGER AND BETTER!
are you game?
159.5k
Luxury retailers like Waitrose and Fortnum & Mason were probably quaking in their boots when we sold our Whole Pheasants for just £3.99.
DID W? YOU KNO
s able Dispo n Bes t the second o w e for We’v 14 B r an d oth 20 Nappy unning in b ! s r u r , go ye a & 20 15
Our Followers
“We’re delighted to have Aldi join us on our road to Baku 2015. The tills haven’t just made us more efficient, they have added to the overall athlete shopping experience and have even given us the confidence we can achieve our target of ensuring the upcoming Rio 2016 Olympic Games.” Baku 2015 Team GB Chef de Mission, Mark England
For more information about Aldi’s partnership with Team GB, please visit aldi.co.uk.
Aldi staff have helped set the first Team GB record of the summer, all without a single athlete competing.
Thanks to Aldi, Team GB recorded one of the fastest ‘Kitting Outs’ to date, a total of five hours faster than in previous years. It’s all part of Team GB’s challenge to make the ‘Kitting Out’ process faster than that delivered for the London 2012 Olympics in preparation for the Rio 2016 Olympic Games. Thanks to the introduction of Aldi’s efficient checkouts staff were able to shave an impressive two minutes off the process for each of Team GB’s athletes. And more than 150 athletes descend upon Birmingham’s NEC arena to receive their kit ahead of the Baku 2015 European Games. Job well done. Good work team!
Giles Hurley, Group Managing Director of Aldi UK and Ireland, said: “We are truly honoured to be supporting the talented Team GB athletes on the road to the Baku 2015 European Games. We are committed to offering the highest quality products at everyday great value prices; running our stores efficiently is the key to this and helps to reduce queuing times for everyone, including Team GB! ‘’It’s great to be able to bring Aldi’s approach to the ‘Kitting Out’ operation as we work with Team GB to ensure the process runs as smoothly as possible ahead of the athletes’ journey to Baku.’’ Phillip Graves, Team GB Triathlete, said: “’Kitting Out’ has been amazing. Putting on the Olympic Rings for the first time today was a very proud moment and it’s made me really excited for the Games – I just can’t wait to get out there. It’s great to have support from Aldi for Baku 2015 and collecting my kit from an actual checkout has been a fun way to end the day.”