SEH Portfolio

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SARAH HATCH INTERIOR DESIGN PORTFOLIO



INTERIOR DESIGN PORTFOLIO ACADEMIC WORK 2009-2013


NEOCORTEX

KAORI

CULTURAL

RETAIL


BONOBOS

CLINIC LES

THE MOBIUS

RETAIL

HEALTHCARE

RESIDENTIAL

SELECTED WORKS


PROGRAM Senior thesis project. A 100,000+ sqft cultural program to enhance the environment and general public in a specified location. The project addresses current sociopolitical issues, providing a solution with an interior by integrating new technology for seamless functioning of an indivudual to their surroundings on an entertaining and educational level.

Exploratory Collaboration Laboratory for Advanement in Neurotechnology



air travels out through vents in rear skylight for ciruclation and cooling

air circulates through skylight windows rainwater collection from roof,pumped to landscape and toilet use

air ciruclates within skylight shell air flow travels up through light shaft

SCHEMATICS Mimicking brain’s activity network, methods of connection, acuisition, and information exchange promote a communicative infrastructure. Exploring boundaries of exposure, research and exhibition areas weave vertically around one another and a central public core.

Longitudinal Section: West


A VIRTUALLY RESPONSIVE ENVIRONMENT

SELF REGULATIONG CLIMATIZING CONTROL

A parametric woven sculpture expands and contracts, reacting to control temperature, air flow, and minor light control. The tower’s irrigation system virtually monitors and maintains temperature, serving as part of the gray water cycle system.


casual work lounge area digital surface work wall horizontal work surface

INCUBATOR: BREATHING BOUNDARIES RESEARCH WORK AREA

Membrane skins parallel neural synapse pathways as they act and react to stimuli. Responding to users inside each space, membrane skins move based on each user’s preference for visibility and air flow, and are also designed to function for the area’s specialized programatic needs. They accomodate both open and closed loop systems.


Incubator: Membrane Wall & Work Area

SMA determine opening

PHASE 1

3” dia

LOOPS PHASE 2

12” dia active range

air flow controlled by retracting elastic ring dia 3”-12” visibility override by users - dia >12” fixed square frame at base flexible elastic ring at top flexible latex material

passive range

PHASES DIAGRAM

INCUBATOR SKIN: DETAIL

PHASE 3

12”+ dia


PUBLIC AWARENESS & EXPERIENTIAL EXPOSURE USER EXPERIENCE: LEARNING THROUGH EXPLORATION

Activities are vividly entertaining, personalized, and educational, showing the power of brain science on a personal level to spread excitement for the future of biotechnology. Immersed in brain science in subject and function, users participate in personalzied nerual activities with real time feedback. In the nap lab, users experience virtual reality of their dream worlds.

data screen containing user’s information glass lid with glowing rim LED with a breathing sensor, wakes user in timed intervals based on breathing patterns


Conceptual Axonometric

LECTURE LOBES: RESPONSIVE SHIFTING PORTALS SMALL SCALE VIRTUALLY OPERABLE SYSTEMS

Lobes act as broadcasting pods for current project footage and field news open, or serve as event/lecture spaces. The walls close, stretch, and host projections. Hexagons shift for portal opening for entry into space, and also shift for window openings.


PROGRAM Located in the West Village, Kaori is an experiential scent shop featuring an olfactory vortex of fragrances that match body chemistry based on DNA . Touch and see the latest techonolgical sensory produtcts, and customize your experience with our biosensor that finds your scientifically guaranteed matching fragrances.

Olfactory Vortex Biosensory Scent Shop



0 1

3

6

10

15

Floor Plans: Upper & Lower

SCHEMATICS Kaori produces an algoritim based on bell curves that put each customer in one of three categories. Products are made with to chemically resonate with each body chemistry type. Upon entrance on the upper floor, the user explores a gallery showcasing innoviations and featured products, then proceeds to the lower level for DNA testing and personalized product selection.


Longitudinal Section: South


Modular Cylinders

Packaging Counter

Wall Shelving

Back MHC Counter

Front MHC Counter

Tester Tables

Fixtures: Upper & Lower Levels

OLFACTORY GALLERY The showroom is where the latest sensory intake becomes tangible. Experience the latest technological sensory products, seasonal fragrance combinations, and featured new scents from our development lab. Modular pedestals are reconfigurable for accomodating installations.


BIOSENSORY SECTOR Take your diagnostic MHC profile from your DNA through excretions on a carbon electrode, then proceed to product stations to test and purchase. Scented product is divided into 3 stations by product type: Envelop for home aromas, Surface for perfumes, or Absorb for lotions that sink into skin and diffuse enhanced chemistry.


PROGRAM Swooping curves mimic the shape of Bonobos’s featured pants waistband, and the happiness inside you when you put them on. Easily assembled, shop’s structural installation gets dropped in, locked in place, and popped out for merch displays. Located in Soho as the brand’s first brick and mortar shop.

Digitally Inspired Pop Up Shop for Men’s E-tailer



SCHEMATICS Inspired by the brand’s featured product, the structure is easy to set up and break down. The shopping experience is choreographed to showcase select inventory, and provide multiple stations for a digital connection, tying the e-tailer back to its roots.


Formal Apparel

Order Dock Pants & Denim Frame Installation: Top Attachment

Frame Installation: Base Detail

Shoes Fitting Platform

Order Dock

Polos Customer Service

Order Station

POP/Pkg Main Counter

Shirts, Sweaters, Outerwear

T-Shirts

Seasonal

CONSTRUCTION CONCEPT Each “U� shape breaks up into 3 pieces. Each end is attached by a threaded steel pipe, and secured according to their specified angles by a steel hexagonal nut to fit the threaded pipe. Two ball and socket feet attach to the bottom of each leg. They provide adjustble height for uneven surfaces and prevent damage.

Floor Plan: Fixture & Merch Layout


BRANDING STRATEGY Bonobos cardboard “briefcase� packaging stacked up to create a screen features logo, pushes branding repeatedly. Seasonal images of Bonobos models are applied onto vertical panels behind cashwrap. The Bonobos logo is punched out of back low wall and backlit for bold branding impact.


FIXTURES:DIGITAL EXPERIENCE To explore outside the limited availability of the shop, the online station is the center of store circulation, promoting the full range of the brand. Tablets docked in each section have the default page set to sectional category’s page on the Bonobos store website for convenient ordering. A virtual fitting room provides 360 views.

control

Virtual Fitting Room

Limitless Stockroom

Digital Catologue


PROGRAM A younger generation of people has inhabited New York City’s Lower East Side. The neighborhood is recognized for its creative capital and cultural diversity among residents, but is currently lacking in health, environment, and housing quality. Providing a comprehensive healthcare experience reflective of the vitality and energy present in today’s youth combined with advanced technology, a General Practitioner’s office will serve the basic needs of the community’s developing population, and contribute to the revitalization of the neighborhood.

General Practitioner’s Medical Office



SCHEMATICS Taking inspiration from a General Practitioner’s focus, the forms of the interior architecture develop from the human body. The spinal skeletal system, circulation system, and DNA contribute to development of design. The core houses reception, nurse station, and lab, and the perimeter houses exam areas, doctors offices, and operations. Central For m Development: Vertebrae Shaping


Circulation & Zoning

Floor Plan

Central For m Generation: Double Shell - Spine & Ribcage


DNA + Spine Inspiration

Interior Shell Development: Simplified Vertebrae


PERIMETER SHELL:

WAITING AREA, DR. OFFICE, EXAM ROOM The perimeter shell is formed mimicking the relationship of the rib cage to the spine. Two exam rooms, two doctors offices, administration, and the waiting room are located in this area. This is offset from the central core, where operations are directed.


PROGRAM On the shore of Northern California along the rugged Mendocino coast, the site for this 2,000+ square foot single family vacation house was chosen for its topography and orientation. A three hour drive to San Francisco, the location is nestled between Noyo bay, Jackson State Forest, and MacKerricer State Park in Fort Bragg, CA. The structure hugs the edge of a cliff; the entrance nestled by a line of trees, and then the exterior view opens to a sweeping panoramic view of the Pacific Ocean and sandy beach shore.

Pacific Coast Family Vacation House



SCHEMATICS The traditional form of a stacked duplex is broken and staggered; the upper level is continuous with the earth, but the lower level is pushed forward as it follows the bluff’s gradation. An exterior walkway at multiple heights snakes around these two volumes, featuring a series of interconnected outdoor living spaces including a deck, a variety of pools, and a water slide.



UPPER LEVEL he upper volume is comprised of the private sector, at grade. It features three bedrooms with views with floor to ceiling views of the water, and two bathrooms. The master wing is complete with an ensuite and private pool, which is part of the The children’s wing features a shared bathroom and outdoor space.


LOWER LEVEL The lower volume is the public sector, closer to the shore. Accessed by a staircase from the grade level, immediate vista is a fireplace in front of sweeping ocean views. Living and Kitchen are open to one another, with the Mobius waterway running beneath the floor leading to the Dining area. Glass panels open to expose the outdoors, leading to a large deck with infinity pool.


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