Sarah Heffner's Portfolio by Sarah Heffner

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f GN f n PO e RT r ES I

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TABLE OF CONTENTS RETAIL

CRUISE LINE

HEALTHCARE

HIGHER EDUCATION

CORPORATE

CANDY BOUTIQUE

HEADPHONE DISPLAY

MODELS

SKETCHES

HIGH-END RETAIL

Design a retail store for a high-end accessory company. The retailer is looking to expand into northern Canada - in a downtown, two story location existing in Toronto. Evolve the brand and create an experience for the consumer. The concept of this design was to create an environment that meshes together in all elements of the design.

TORONTO 5

MESH RETAIL STORE DESIGN DEVELOPMENT The store, spaces, displays and ideas represent a coming together so that the store functions as an interlaced structure. Used movement, visual enticement, and branding to develop a cohesive space that fully embodies the concept of intertwining and harmonizing, yet remains energetic and intriguing.

3-dimensional elements of display and shelving

DISPLAYS

overlapping spaces in the store, departments intrude in others

DEPARTMENTS parts of an outfit create a whole

thread and materials come together

FABRICS

merging Canadian and United States retail

ACCESSORIES

INTERNATIONAL

SELLING 1. Handbags 2. Scarves 3. Wallet Caseline 4. Fragrance Caseline 5. Watches Caseline 6. Belts 7. Hats 8. Eyewear 9. Fine Jewelry Caseline 10. Cash Wrap

13 12

10 5 3 1 1

NON-SELLING 11. Womenâ&#x20AC;&#x2122;s Rest Room 12. Womenâ&#x20AC;&#x2122;s Lounge 13. Receiving 13. Stock Room

FIRST FLOOR VIEW FROM ENTRY Meandering circulation encourages the consumer to wander, picking up things that they may not have intended on. This helps encourage impulsive buying. In addition, curves help direct the customer through the space. Different scales of mesh shapes create different points of interest in the space.

Custom Casements Glass and Plastic

Florence Lounge Settee White Leather: Knoll

Mesh Fabric on Furniture Wire Cloth Tables

Through-out the store, different types of mesh are used in varying sizes and materials. Small wire mesh lines the railings of the staircase. Simple white reflective surfaces fill the space. This clean look allows for the product to be the main focus in the store. Terrazzo flooring of light and dark make a mesh pattern on the floor to help define areas for the different products, while adding visual interest. A large-scale mesh shaped form attaches to the wall and acts as a display, as well as voids to hold racks of different sizes of handbags. This feature wall serves as form and function. Purses sit on shelves and hooks that are attached to the form and wall.

12’0”

3’6”

5’0”

First Floor Handbag Display

Vintage Belts Ting London

LED Screen

White Acrylic

Small Wire Mesh

Chain Link Fence

Parametre 3 Form

T&M Terazzo 04-1041

T&M Terazzo 08-946

RECESSED COMMERCIAL DOWNLIGHTING COOPER PD6H113 CFL Second Level

TRACK LIGHTING COOPER LV304 STEEL GIMBAL

HOLE CUT THROUGH TO SECOND FLOOR

MURRAY FEISS FLUSHMOUNT FM313

Ground Floor

PRADINA MAIOR HANGING FIXTURE S1G9 CE

REFLECTED CEILING PLAN

13 12 7

6 8

SELLING 1. Women’s Outerwear 2. Furs 3. Furs Fitting Rooms 4. Men’s Outerwear 5. Men’s Accessories 6. Men’s Briefcases 7. Luggage 8. Men’s Fragrance Caseline 9. Men’s Watches Caseline 10. Men’s Cigar Lounge/Bar 11. Cash Wrap NON-SELLING 12. Men’s Rest Room 13. Stock Room

SECOND FLOOR CASH WRAP LED Screen

A LED screen appears behind the cash wrap. It features a graphic mesh pattern, with the company’s name in metal raised above it. The large-scale, mesh-shaped wall feature is repeated upstairs in the Men’s Department. Here the wall is made out of recycled belts, which lay under a glass coating.

Second Floor Accessories and Register Area

ALASKAN CRUISE

Design a cruise ship for a specific destination. Create various spaces to demonstrate your concept throughout the ship. The concept of this design was crystalization. Through forms and materiality, I wanted to evoke the feeling of ice and cold spaces, providing a perfect frame for the cold destination.

ALASKAN CRUISE LINE DESIGN DEVELOPMENT I drew inspiration from the colors and forms that are created by the changing crystalline structures through the melting, shifting and reflecting of light in water and ice.

Adjacency diagrams initially planned out which spaces should be near each other. Next, deck color blocking diagrams were used to layout different deck options. It was important to include different bars on various levels, since they should be adjacent to many different spaces and are an important part of the cruise experience. The pool and spa should be located near the top levels, even though they are enclosed. Typical room sizes were also thought about.

LOBBY The lobby features clean, cool and crisp materials. The polished marble flooring and stairs mimic the reflective properties of the snow and ice in Alaska. The lobby is a hub of activity and direction. It is left open so that people on different levels could see what was occurring on other levels to assist with way finding. Also, the large windows allow natural light to enter the space. White furniture and materials enhance this concept, allowing the scenery to be a main focus in the space. The custom staircase is also a main feature of the lobby. In addition, a large crystal chandelier looks like hanging ice from the ceiling, completing the space.

DINING The main dining room is meant to be a clean, simple and elegant space. White tables and seating appear as abstracted icebergs floating through the blue sea of carpet. This helps contribute to the concept of feeling like part of the Alaskan destination itself. The simplicity of the space allows the Alaskan beauty to be the main feature.

LOUNGE BAR The Aurora Borealis has swirling colors of blue, purple and green. The bar itself has LCD changing screens with constant movement of Northern Lights imagery. This brings color and fun into the space.

POOL The pool area is glassed-in so that guests in the pool can see the outdoors while enjoying the space. Cool blue mosaic glass tiles continue the cool colored use of materials. In addition, the porcelain white tiles framing the pool and hot tub resemble ice blocks of an igloo. The space allows guests to feel like they are part of the Alaskan outdoors surrounding them, while still allowing them to enjoy the warmth of the indoor pool.

SPA The spa is located on the curved, front-end of the ship. Large floor-to-ceiling windows provide views from most of the spa. Lounge chairs that comfortably fit the body line the windows of the space so that guests can lay and relax while enjoying their pampering. A large spa hot tub is located in the center of the room and has a backlight 3 Form above it, which glows and changes different colors. This provides visual interest in the space.

GUEST ROOM The guest rooms are generally pretty spacious and elegant. The headboard acts as a feature, made of different raise levels of translucent stone-looking 3 Form. Different shades of dark and light purple are used in these views, but there is also a blue color scheme option.

HEALTHCARE

The concept of the design was “Nurturing Neighborhoods.” The purpose was to create visual and physical landmarks to help guide residents through the space. We optimized wayfinding through color, image and materials to create a sense of place. The “neighborhoods” give a feeling of community and belonging.

AVANTÉ NURSING HOME Group Partner: Kelley O’Leary DESIGN DEVELOPMENT The different areas of the space are identified through materials and colors, visual images, and words on signage. This gives residents three different ways to try to remember the different hallways and rooms. Their current logos lacked consistency. I rebranded the logo into something traditional, yet readable. The three diamonds represent Avanté’s motto of “To Serve. To Care. To Heal.”

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

CURTAIN

CURTAIN CURTAIN

SALON

CURTAIN

MARKET

NURSE #2 BATH #2

CURTAIN

UTILITY

CURTAIN

OFFICE #2

CURTAIN

OFFICE #1

NURSE #4

LOUNGE

CURTAIN

STAFF LOUNGE

LOUNGE

BATH #4

CURTAIN

BATH #3 RECEPTION

CURTAIN

ELEC.

CURTAIN

NURSE #3 STAFF DINING

UTIL.

OCCUPATIONAL THERAPY

BATHROOM

PHYSICAL THERAPY

DINING

KITCHEN

FLOOR PLAN PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

CURTAIN

NURSE #1

OUTDOOR FACADE The re-design of the entrance makes the doorway more welcoming, and the triangular roof overhang makes it appear more like a home. The overhang also features the new logo. The driveway and path should be repaved to allow wheelchair access. In addition, landscaping should be addressed with bright and colorful bushes and flowers.

RECEPTION The nursing homeâ&#x20AC;&#x2122;s branding is featured on the main wall. Wheelchair accessable furniture fills the space. Furniture materials are Cryptons, meeting codes used in healthcare. A slight pattern on the flooring begins a path that leads into the space.

STAFF LOUNGE AND HALLWAY Branding and concept is carried throughout the entire building. The logo in staff lounge is an example of this.

NURSES’ STATION Nurses’ stations as destinations on the corners are different colors depending on which hallway they are in. This helps the patients determine their current whereabouts and allows the nurses to easily identify the rooms that they are responsible for. This view shows the Trail Nurses’ Station.

PATIENT LOUNGE The patient lounges are landmark destinations. In my healthcare research, I found that if rooms and area have specific purposes, the patients are more likely to use them -- for instance, giving them a TV area. In the trail lounge, they also have easy access to the outdoor garden. Large windows allow them to view the garden from the inside if there is bad weather or another circumstance which prevents them from going outside.

PATIENT ROOMS The patient rooms are gender neutral and are chosen based on the hallway in which they are located. Tans, blues, greens and yellows are used for various areas. There are forest themed rooms, as well as trail, mountain and river. Divider curtains help provide privacy in the two-person rooms. The curtain colors correspond with the color palette of that room.

PHYSICAL THERAPY ROOM The physical therapy room has cool and relaxing colors. Numerous windows allow for as much natural light as possible. In addition, it allows the patients to see outside while they are exercising.

SALON We choose to include an on-location salon to give the patients a place to go for haircuts and beautification. It should be a company standard. This allows the residents to have a place to go and get primped, allowing them to feel better and more confident. In addition, by locating it in the building, it gives the patients a sense of independence because they are able to go there themselves without needing to figure out a mode of transportation.

HIGHER EDUCATION

The concept of this space is a â&#x20AC;&#x153;Community of Individuality.â&#x20AC;? Puzzle pieces of all different sizes, shapes and colors come together to create a unified image. In this way, the different individuals of the space come together to create a collaborative community of living and learning.

STUDENT UNION DESIGN DEVELOPMENT I began by sketching traditional puzzle pieces, and then varying the shape and scale. By abstracting the shape into something more geometric, I could use it throughout the space in less obvious ways.

FIRST FLOOR PLAN Puzzle pieces of all different sizes, shapes and colors come together to create a unified image. In this way, the different individuals of the space come together to create a collaborative community of living and learning. The colors of the furniture and the students sitting on them are what creates the community from an aerial view.

Main goals for this project included color coding to enhance way finding, while still making design decisions with a deeper purpose. I wanted to create community public spaces, yet still give the students a sense of privacy. Overall, I wanted elements of the design to be active and interacting.

SECOND FLOOR PLAN

FIRST FLOOR LOBBY The main feature wall behind the desk is made of a metal frame and has colored plexi-glass pieces attached to it. This wall helps inforce the concept of the community coming together like pieces to a puzzle. Colored sections help with way finding, and open floor plans let students see the colors of the other sections to easily find the place they want to go.

FIRST FLOOR STUDY SECTION The yellow section features high-backed chairs which help create smaller, more intimate study areas that can still be used by groups. The space is warm, comfortable and inviting. Curved crescent seating frame the floor patterns of the large scale puzzle pieces. An overhang is above some of the high-backed chairs. It also has drop down pendant lighting. The chairs around the private tables help provide acoustical privacy. This is important because the student union will be a very hightraffic area, and many people may go there to study and do work in quiet spaces.

Kimball Furniture K60CB

K602FPB

Luna Textiles Dots Damask: Miso KDD-5054

Luna Textiles T&M Terazzo Jaunty Lemon White SJA - 5243 04-1006

T&M Terazzo Gray 10-340

SECOND FLOOR WORKSTATIONS On the second floor, the orange workstation area has benching for individual work but still allows students to be able to study and work next to others. Smart boards on the wall encourage collaboration and learning. The custom lighting feature can also be seen in the background. This helps more light reach down to the atrium on the first floor. Luna Textiles Dish Hive PDI5113

Knoll Textiles K6984

Kimball Priority Workstation

Kimball Furniture K60CB

Armstrong Ceiling Soundscapes Shapes Acoustical Clouds

The second floor color scheme is based on warm colors, while the first floor is designed with primarily cool colors.

T&M Terazzo Gray 10-340

T&M Terazzo White 04-1006

Knoll Soliloquy Wildfire K14589

Knoll Chronicle Licorice K15255

SECOND FLOOR STUDY AREA The red section of the second floor has additional benching workstations for studying and doing homework. Behind these are the private study rooms with glass walls that provide acoustical privacy, while still letting light into the space. The purple smoothie and coffee bar is also on the second floor. It has table seating for people to study, eat a snack and drink their coffee. In addition, the counter against the window provides a place to do work and enjoy the view.

SECOND FLOOR CAFE

T&M Terazzo Gray 10-340

T&M Terazzo White 04-1006

Momentum Textiles Sperk-Regal

Maharam Defer 464250 Sugarplum 005

CORPORATE

The Lab is a digital and media arts company that uses client collaboration and a unique approach to digital solutions. The concept for this design is based on the idea of conductivity. A central conductor excites and directs those that branch off of it.

THE LAB OFFICE DESIGN DEVELOPMENT I wanted the design for The Lab digital arts company to reflect the idea of a common central spark, from which new ideas and developments branch off. I started by trying to determine what this concept would look like if it took a physical form.

The concept of conductivity is visible in the floor plan. The large orange circle in the center represents the conference areas and other communal spaces, which the other areas stem from. Open workstations and numerous huddle areas encourage collaboration.

Priority U-Shaped Desk Private Offices

Priority Custom Benching

Villa Seating

Workstations

Huddle Spaces, Board Room Additional Seating, and Reception

Itsa Chair Workstations

Fit Chair

Hero Chair

Reception

Conference Rooms and Offices

Priority Custom Workstations

Villa Seating Huddle Areas

Configuration Custom Table Board Room

RECEPTION VIEW An initial curved wall in the reception leads you into the space. The companyâ&#x20AC;&#x2122;s logo, current projects and brief videos about the company are projected onto the wall. Custom lighting features represent the concept of conductivity in a threedimensional way.

I redesigned the companyâ&#x20AC;&#x2122;s logo Priority U-Shape to be the bold complementary Priva colors of orange and blue. The clean white of the rest of the space makes it the perfect Villa Seating Huddle Spaces, Boardhelp Room canvas to promote the Additional Seating, and Reception digital media companies that The Lab works for.

Fit Chair Reception

Priority Custom Workstations

Reclaimed Oak Wood Flooring

Armstrong Ashen Gray Tile Flooring

Priority Desking and Benching Laminate Solid Designer White Color #405

CONFERENCE ROOM The conference room is located in the center of the office, making is equally accessible to everyone in the office. A custom lighting fixture of the companyâ&#x20AC;&#x2122;s logo hangs from the ceiling in the center of the room. Glass doors allow for people to see if the room is occupied or not, while still maintaining acoustical privacy. TVs on either end of the room let all people see the digital media being presented. Blue chair pieces are along the edges of the room, providing additional seating for large meetings.

Custom Light Feature

Villa Seating Lifesaver Hot Sun Color #10945

Villa Seating Maharam Medium Pool Color #463490 040

Villa Seating Maharam Medium Nautical Color #463490 039

WORKSTATIONS Open workstations with 12-inch high divider screens encourage the employees to work together, and they can conveniently gather at huddle areas, made of curved orange seats, for further collaboration. These huddle areas are located in central places, as well as in the far corners, to encourage users to walk along the outside wall. There are circular TV screens in the floor with glass overlay, that allow the workers to display digital media videos and ideas. In addition, most of the white walls in the space are able to be written on with dry erase markers to further help the occupants be able to collaborate easily.

Hero Seating Interstuhl Fabric: Fame Bright Orange Color # FA03

CANDY BOUTIQUE

A creative approach to designing a boutique that creates a customer journey. The concept for this is the unwrapping of a piece of candy. A journey begins as the occupant enters through a large candy jar, fully emerged in the space. The experience continues to the solid piece of wrapped candy, to an open piece that is crushed. In this way, the quality of the space transforms as they move through it.

UNWRAPPED

UNWRAPPED DESIGN DEVELOPMENT I began by sketching different shape candy jars to try to decide what form the vessel would take. At first, I wanted a more intricate jar, but I later decided to simplify it. I then had to figure out how to cut through the jars so that customers could move through them. Diagrams were used to explore spatial relationships and planning. Initially, the idea was that large circular walls would direct the flow of the space. As the project developed, candy jar vessels were created instead of curved walls.

FIRST FLOOR

MEZZANINE

The concept of the space is unwrapping a piece of candy. The occupant begins the experience by entering the jar. As they move through the space and reach the stairs, they begin to unwrap the candy. The stairs are covered in white cellophane under a layer of glass. They reflect the different colors of the space like a foil wrapper would. Then, upon reaching the mezzanine, the candy has been opened and is crushed. This crushed candy is bright green to encourage the fun environment.

White High Gloss Flooring

Colored Bubble Glass

White Cellophane

Green Crushed Candy

CANDY STORE VIEW OF JARS Three large-scale candy jars help create an experience as the occupant journeys through the store. The jars themselves are lined with colored bubble glass, making it seem like the jars are filled with lots of tiny candies. The center of the jars feature circular containers around the columns, which hold candy for the customer to buy.

CANDY WALL White high-glass flooring provides an extremely glass-like surface which reflects many of the colors and forms of the space, creating more visual interest. Circular candy containers line the walls and hold wrapped candy. They are meant to act as a functional display. The cash-wrap counter is made up of purple, red and green translucent 3 Form. It features a fun and candy-like pattern. Overall, the space is meant to be a fun space that creates an experience. It is a boutique, so the amount of product is limited, and it is more about display.

HEADPHONE DISPLAY

The concept of this display stems from the company’s motto: “The Artistry of Sound.” It focuses on the ability to customize the headphones with colors and visual interpretations of the music and sounds of what you listen to. Going along with this, the display is made out of clean and simple materials that emphasize the buyer’s opportunity to create the headphones uniquely.

HEADPHONE DISPLAY DESIGN DEVELOPMENT Initially, I began sketching a large half-headphone shaped display that would be tilted on an axis. I then moved into development using the logo instead. I extruded towers from the arrow logo and from the L and 7, as well. The design then felt too bulky, so I made it more dynamic by cutting away from the bottom piece. Ultimately, I came up with a design which merges AERIAL7â&#x20AC;&#x2122;s signature arrow along with the L and 7 from the name.

WORKING DRAWINGS The display is made out of oak wood, white plastic resin, metal bars and clear glass. The display itself is solid and has wheels attached to the bottom. Speakers line the sides of the display. Z-Clips attach the white resin to the wooden pieces. This form of attachment allows seams to appear flawlessly, without bulky screws and gaps in between pieces that make up the fixture.

ELEVATON A

ELEVATON B

ELEVATON C

IN-STORE This view shows the ďŹ xture located in an electronic store, such as Best Buy. It could also be featured in a department store. The environment is versatile and may also be located in the open area of a mall or an airport. However, it works best as part of a headphone aisle in a department store at the end of an aisle or somewhere close to CDs, other headphones, and sound or music products.

Metal Bar

Clear Glass

White Resin

Light Oak

MODELS

Built models out of chipboard, plaster, cardboard, wood and more. Further developed design ideas through exploring threedimensionally. Used different techniques and various scales.

MODELS

CONTAINER FOR LIGHT An unfolded box and the golden ratio were used to create a pattern and develop masses and voids that created a form There are areas of both personal and monumental spaces. The amount of light in each space increases as you progress.

SPACE FOR THE SENSES Colored light is incorporated using the subtractive method of color mixing. The primary colors of light -- red, blue and green -- combine to form magenta, yellow and cyan. A texture strip in the lower half of the building evokes the user to touch the space.

SKETCHES

Hand sketching with pencil shading to show light and shadow on different objects. Zoomed-in views of ordinary objects to highlight intricate details. Shoes, fabric and collections of items are shown through interesting angles and compositions.

SKETCHES

SHOES

FABRIC

COLLECTIONS