Sarah Heffner Interior Design: Spring 2012 School of Architecture and Design Virginia Polytechnic Institute and State University
Table of Contents Introduction
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Inspiration
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Design Development
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Floorplans
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Reflected Ceiling Plan
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Elevations
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Materials and Finishes
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Perspective Views
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Introduction Design a retail store for a high-end accessory company. The retailer is looking to expand into north Canada. A downtown, two story Toronto location. Evolve the brand and create an experience for the consumer.
3-dimensional elements of display and shelving
overlapping spaces in the store, departments intrude in others
DEPARTMENTS
DISPLAYS
parts of an outfit create a whole
thread and materials come together
FABRICS
merging Canadian and United States retail
ACCESSORIES
INTERNATIONAL
meshes together in all elements of the design. The store, spaces, displays and ideas represent a coming together so that the store functions as an interlaced structure. Use movement, visual entisement, and branding to develop a cohesive space which fully embodies the concept of intertwining and harmonizing, yet remains energetic and intriguing. To create an enviornment that
Concept
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Inspiration
“In the entrance, we started with an explosion of light, color and movement, through the LED screens. This entrance works as a shop window, shop sign and access. The communication between the interior and the exterior, which normally happens through the shop window, in this case consists of a virtual
shop window.�
Custom shelving that has a unique form which acts as a display wall, yet also houses the product being sold.
A woven pattern on the wall serves both form and function.
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Design Development
Sketches of different ways to incorpate mesh in the design. Different scales, shapes, materials and other ways to use many different types of mesh in the design. Some ideas are more obvious thatn others. Sketched to develop more non-conventional ways to use mesh in the store. Want to use it in ways that are unexpected and add to the element of surprise. Using mesh wire to create artwork out of the product. Hang scarves and ties from metal mesh scupltural pieces.
There are many different scales and types of mesh. I sketched dfferent textures, thicknessnes, sizes and shapes. different types of mesh can have many different applications in the space. Some may be used in large scale forms, while others are much smaller and can be used as a fine netting. The variation in types of mesh allow the concept to be applied throughout the space without it being so obvious
Process Work
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Floor Plans
Ground Floor SELLING 1. Handbags 2. Scarves 3. Wallet Caseline 4. Fragrance Caseline 5. Watches Caseline 6. Belts 7. Hats 8. Eyewear 9. Fine Jewelry Caseline 10. Cash Wrap
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NON-SELLING 11. Women’s Rest Room 12. Women’s Lounge 13. Receiving 13. Stock Room
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Second Level SELLING 1. Women’s Outerwear 2. Furs 3. Furs Fitting Rooms 4. Men’s Outerwear 5. Men’s Accessories 6. Men’s Briefcases 7. Luggage 8. Men’s Fragrance Caseline 9. Men’s Watches Caseline 10. Men’s Cigar Lounge/Bar 11. Cash Wrap NON-SELLING 12. Men’s Rest Room 13. Stock Room
Meandering circulation encourages the consumer to wander, picking up things that they may not have intended on. This help encourage impulsive buying. In addition, curves help direct the customer through the space.
CUSTOM CASEMENTS
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FLORENCE LOUNGE SETTEE WHITE LEATHER KNOLL
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MESH FABRIC ON FURNITURE WIRE CLOTH TABLES LARGO-PLENUS 2014
RECESSED COMMERCIAL DOWNLIGHTING COOPER PD6H113 CFL
Second Floor
TRACK LIGHTING COOPER LV304 STEEL GIMBAL
HOLE CUT THROUGH TO SECOND FLOOR
Ground Floor
PRADINA MAIOR HANGING FIXTURE S1G9 CE
MURRAY FEISS FLUSHMOUNT FM313
Reflected Ceiling Plan
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Elevations
A large-scale mesh shaped form attaches to the wall and acts as a display as well as voids to hold racks of different sizes of handbags This feature wall has form and function.
WHITE ACRYLIC
12’0”
3’6”
Storefront Elevation
5’0”
First Floor Handbag Display
12’0”
3’0”
VINTAGE BELTS TING LONDON
4’0”
Second Floor Accessories and Register Area
Large metal mesh fencing acts as a tie display. A grid shelving unit stores more ties below that are accessible to the customer.
LED SCREEN
A LED screen appears behind the cash wrap. It features a graphic mesh pattern, with the company’s name in metal raised above it. Shelving with hats is located on the back wall behind the register.
The large-scale mesh-shaped wall feature similar to the handbag wall on the lower level is repeated upstairs in the Men’s Department.
12’0”
5’0” 3’6”
However, the wall is made out of recycled belts, which lay under a glass coating.
Second Floor Belt Display
In this way, old belts are being used to display the new belts that are for sale.
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Materials and Finishes
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1. SMALL WIRE MESH 2. LED SCREEN 3. DIACHROTIC 3 FORM 4. PARAMETRE 3 FORM 5. LARGE CHAIN LINK FENCE
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6. VINTAGE BELT MATERIAL, TING LONDON 7. WHITE GYPSUM WALLBOARD 8. T&M TERAZZO 08-946 9. T&M TERAZZO 04-1041 10. WHITE ACRYLIC
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First Floor
Second Floor
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