Target Audience
Demographics • Age: 14 - 20 • Gender: Female • Socioeconomic Group: C1 and C2 Tribe – 'Creatives' Psychographics - 'The Reformer'
Music • Cherry Glazerr • Pale Honey • Paramore • Wolf Alice
Film & TV • 10 things I Hate About You • Easy A • Twilight • The Perks of Being a Wallflower • Heathers • The 100
Fashion • H&M (especially the Divided range) • Topshop • Dr Martens
Hobbies & Interests • Art • Social media – Tumblr, Twitter, Instagram • Local gigs
Politics • Left Wing • Feminist • Vegan