Brand equity makes one brand more preferable than another competing brand. While opinions differ on the factors that influence brand equity, four commonly mentioned factors are innovation, exceptional customer experience, transparent values and strong market leadership. As a company’s brand equity improves, it generally commands higher prices, profitability or market share relative to competitive products.
The article contains an infographic that also covers emotional capital and online brand communication. For more information visit https://www.24hourtranslation.com/strategies-building-strong-brand-equity.html
