Stradivarius x SIH design

project campaign s/s 15 tex sport collection stradivarius x sih design

INDEX tex sport project campaign spring summer -15-

00.01 moodboards [target + blogger +runway trends + streetstyle] 00.02 key items 00.03 collection moodboard [color+ fabrics+ typology of garment + details + accessories] 00.04 line up 00.05 the look

part no 01 spring summer /15

campaign and development

01.01 target mood

01.02 blogger mood

ASPIRATIONAL TARGET WE WORE WHAT - DANIELLE BERNSTEIN

YOUNG WOMAN 20-25 CASUAL/ FEMENIN/ SPORTY/ COOL/ FASHION LOVER

01.03 runway mood Proenza Schouler

idea of activewear -- the mesh, the perforations, the graphism -- by using luxury fabrics such as leather or python and implementing more labor intensive fabrication techniques like crochet and knotting.

Kenzo

Skater trousers in palazzo style, shirts big too and shapes mostly enveloping – the colour palette: pinks, mauve, icy blue, white and white.

Still youthful, still energetic but elegant suddenly became an adjective that hopped into their fashion vocabulary.

Maxime simons/ akris Refined and still youthful,

Damir doma

sported contrast athletic ribbing with a metallic peplum while easy tunics and jacquard pieces instead of being buttoned, were tied with a simple strip through metallic grommets, as was a stand out piece – a halter neck dress that would have been fit to grace the beautiful Katherine. “I would like my woman to breathe a bit more,�

faustine steinmetz

Stella mccartney

Denim anything. It's everywhere. Stella McCartney put her case forward for the trend - blue jean, roomy culottes and artist smock shirts. drawstring parachute silk parkas: pretty and cool

01.04 streetstyle mood

CROP TOP

OVERSIZE TEE

DENIM

OVERALL

01.05 streetstyle mood

ALCOLCHADOS

ACCESORIOS

FLECOS

FALDAS MAXI VOLUMEN

02.01 key items

MUST-HAVE ITEMS CASUAL/ SPORTY/ BOHO CHIC/ DENIM

03.01 color

03.02 fabrics

03.03 TYPOLOGY OF GARMENT

03.04 DETAILS

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SS2015

03.05 accessories mood

FABRICS 01. BEANIE CAP 02. BACKPACK 03. TOTE 04. CLUTCH

P L

CLUTCH WITH ENVELOPE zipper + magnets

04.01 line up

BLEU

BLEU

04.02 technical collection

05.01 The look

X

SS2015

part no 02 spring summer /15

tex sport lookbook

lookbook no 01 collection

editorial no 02 collection

cool down no 03 collection

casual denim jacket in fresh blue silk shades - simple crop with ink-blue wooloversize denim shorts

sarah iglesias hiller .com