project campaign s/s 15 tex sport collection stradivarius x sih design
INDEX tex sport project campaign spring summer -15-
00.01 moodboards [target + blogger +runway trends + streetstyle] 00.02 key items 00.03 collection moodboard [color+ fabrics+ typology of garment + details + accessories] 00.04 line up 00.05 the look
part no 01 spring summer /15
campaign and development
01.01 target mood
01.02 blogger mood
ASPIRATIONAL TARGET WE WORE WHAT - DANIELLE BERNSTEIN
YOUNG WOMAN 20-25 CASUAL/ FEMENIN/ SPORTY/ COOL/ FASHION LOVER
01.03 runway mood Proenza Schouler
idea of activewear -- the mesh, the perforations, the graphism -- by using luxury fabrics such as leather or python and implementing more labor intensive fabrication techniques like crochet and knotting.
Kenzo
Skater trousers in palazzo style, shirts big too and shapes mostly enveloping – the colour palette: pinks, mauve, icy blue, white and white. Still youthful, still energetic but elegant suddenly became an adjective that hopped into their fashion vocabulary.
Maxime simons/ akris Refined and still youthful,
Damir doma
sported contrast athletic ribbing with a metallic peplum while easy tunics and jacquard pieces instead of being buttoned, were tied with a simple strip through metallic grommets, as was a stand out piece – a halter neck dress that would have been fit to grace the beautiful Katherine. “I would like my woman to breathe a bit more,�
faustine steinmetz
Stella mccartney
Denim anything. It's everywhere. Stella McCartney put her case forward for the trend - blue jean, roomy culottes and artist smock shirts. drawstring parachute silk parkas: pretty and cool
01.04 streetstyle mood
CROP TOP
OVERSIZE TEE
DENIM
OVERALL
01.05 streetstyle mood
ALCOLCHADOS
ACCESORIOS
FLECOS
FALDAS MAXI VOLUMEN
02.01 key items
MUST-HAVE ITEMS CASUAL/ SPORTY/ BOHO CHIC/ DENIM
03.01 color
03.02 fabrics
03.03 TYPOLOGY OF GARMENT
03.04 DETAILS
X
SS2015
03.05 accessories mood
FABRICS 01. BEANIE CAP 02. BACKPACK 03. TOTE 04. CLUTCH
P L
CLUTCH WITH ENVELOPE zipper + magnets
04.01 line up
BLEU
BLEU
04.02 technical collection
05.01 The look
X
SS2015
part no 02 spring summer /15
tex sport lookbook
lookbook no 01 collection
editorial no 02 collection
cool down no 03 collection
casual denim jacket in fresh blue silk shades - simple crop with ink-blue wooloversize denim shorts
sarah iglesias hiller .com