Traveler by Sarah Grace Kivett

An Original Typeface By Sarah Grace Kivett

Contents 4 Concept 6 Sketching 8 Digitalization 10 Majuscules 11 Minuscules 12 Numerals 13 Punctuation 14 Examples 2

Concept In 1981, through the vision of John Tribble, Good

body copy because it is harder to read. It wasn’t

News Travels was born. Devoted to operating

hard to see that Good News Travels now had a

tours that lead individuals towards an awareness

problem. I set out to solve this by creating a serif

and appreciation of the beauty of God’s creation,

typeface that could pair well with Avenir and be

Good news Travels has been a successful busi-

used for body copy in GNT’s designs. I needed a

ness for over 30 years.

typeface that could showcase how Good News Travels is able to adapt change while not forget-

Good News Travels has recently re-branded itself

ting where they began. The result was Traveler,

and moved into a more modern and contemporary

a typeface that combines modern and old face

style. They now use the sans-serif typeface Ave-

typography seamlessly. It is strong, noble and

nir in all of their designs for both headers and

courageous, all things a Traveler should be.

body copy. Traditionally, it is not typographically correct for a sans-serif typeface to be used for

1981 5

Sketching While sketching ideas for Traveler I had to study

travel in a non cliche way and settled on an

both modern and old style faces. I found two type-

arrow. I liked the idea that arrows point you in

faces that were similar and began to sketch ways

the direction of your journey, and thought that

that I could morph them together and still make

I could make the serifs in Traveler to look like

it specialized for GNT. This proved to be the most

an arrow. Travelerâ&#x20AC;&#x2122;s serifs have proved to be the

challenging task. I ended up taking characteristics

most defining characteristic of the face.

of Perpetua and Avenir and combining them to create a style all its own. After creating a distinct style for my letters the next challenge was to create a serif. I began thinking of certain shapes and objects that represent

Digitalization During the process of digitally pathing my type-

My typefaces now had the perfect amount of

face, I found flaw in my sketches. My x-heights

contrast in stroke-weight.

were too small for readability. I was able to fix this problem by bringing up my x-heights and

Once I digitally finalized Traveler, it became easy

my typeface became more legible. Another flaw

to see the characteristics of it that diversify it

I had to fix was my stroke-weights, overall my

from other faces. Travelerâ&#x20AC;&#x2122;s sharp edges make it

letters were too thin. Even though it is supposed

more modern, while its differentiation in stroke-

to be subtle, it was hard to tell there was any shift

weight and serifs make it more of an old-style

in stroke-weight at all. I solved this problem by

face. It is the perfect blend of old and new typo-

increasing the thickness of the thicker strokes by

graphic styles.

two points and the thinner strokes by half a point.

ABCDE F GH I J K L M NO P Q R S T U VWX YZ 10

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12345 67890 12

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OOD NEWS TRAVELS OOD NEWS TRAVELS

GOOD NEWS TRAVELS GOOD NEWS TRAVELS GOOD TRAVELS GOODNEWS NEWS TRAVELS Student StudentGroup GroupTours Tours

Student Group Tours Student Group Tours Student Group Tours Student Group Tours

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CUSTOMIZING CUSTOMIZING

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WASHINGTON, DC WASHINGTON, DC

CHICAGO CHICAGO

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history, science, architecture. history, science, art, and architecture. history, science, art, art, andand architecture. Premium Highlights Available: Arlington National Cemetery Changing the Guard, Mount ble: Arlington National Cemetery Changing of the Guard, Mount Premium Highlights Available: Arlington National Cemetery Changing of theofGuard, Mount Vernon, National Archives, Half Day Guided Touring, Holocaust Museum, Smithsonian Vernon, National Archives, Half Day Guided Touring, Holocaust Museum, Smithsonian Half Day Guided Touring, Holocaust Museum, Smithsonian Premium Highlights Available: Hancock Building, Millennium Park, Shedd Aquarium Premium Highlights Available: Building, Millennium Park, Shedd Aquarium andand Institute Museums, Illuminated Monuments Tour, House (picture Iwo Jima Premium Highlights Available: Hancock Building,Hancock Millennium Park, Shedd Aquarium and Institute Museums, Illuminated Monuments Tour, WhiteWhite House (picture stop),stop), Iwo Jima Oceanarium, Museum of Science and Industry, Chicago City Tour, Field Museum of Natural ated Monuments Tour, White House (picture stop),Memorial, Iwo Jima Museum of Science and Industry, Chicago City Tour, Field Museum of Natural Memorial, Lincoln Memorial, Vietnam Ford’s Theater, Air Force Memorial, Oceanarium, MuseumOceanarium, of Science and Industry, Chicago City Tour, Field Museum of Natural Memorial, Lincoln Memorial, Vietnam Memorial, Ford’s Theater, Air Force Memorial, History, Museum of Broadcast Communication, Chicago Zoo, Wrigley Field Tour, Chicago al, Vietnam Memorial, Ford’ s Theater, Air Force History, Museum of Broadcast Communication, Chicago Zoo, Wrigley Field Tour, Chicago Jefferson Memorial, Martin Luther Memorial, King, Jr. Memorial, Potomac River Cruise, Newseum, Jefferson Memorial, Martin Luther King, Jr. Memorial, Potomac River Cruise, Newseum, History, Museum of Broadcast Communication, Wrigley Field Tour,ofChicago Art Institute, Planetarium, Chicago Navy Pier, Zoo, Lincoln Park Zoo, Museum Science and Industry, Art Institute, Planetarium, Navy Pier, Lincoln Park Zoo, Museum of Science and Industry, U. S. Capitol Visitor’s Center, Center Performance, Washington National Cathedral, Luther King,U.Jr.S.Memorial, Potomac River Kennedy Cruise, Newseum, Capitol Visitor’s Center, Kennedy Center Performance, Washington National Cathedral, Art Institute, Planetarium,John Hancock Observatory, Pedway Walking Tour, LEGOLAND Discovery Center Navy Pier, Lincoln Park Zoo,Walking Museum ofLEGOLAND Science and Industry, Marine Corps Museum at Quantico, Bureau of Printing and Engraving John Hancock Observatory, Pedway Tour, Discovery Center r, Kennedy Center National Cathedral, MarinePerformance, Corps MuseumWashington at Quantico, Bureau of Printing and Engraving John Hancock Observatory, Pedway Walking Tour, LEGOLAND Discovery Center Quantico, Bureau of Printing and Engraving

Premium Highlights Available: ilable: Premium Highlights Available: Arlington National Cemetery Changing theArchives, Guard, Vernon, National Archives, Premium Highlights Available: Arlington National Cemetery Changing ofMuseum, theofGuard, MountMount Vernon, National Archives, etery Changing of the Guard, Mount Vernon, National Highlights Available: Premium HighlightsPremium Available: Half DaySmithsonian Guided Touring, Holocaust Smithsonian Institute Museums, Illuminated Hancock Building, Millennium Park, Shedd Aquarium Oceanarium, Museumof of Day Guided Touring, Holocaust Museum, Smithsonian Institute Museums, Illuminated g, HolocaustHalf Museum, Institute Museums, Illuminated Hancock Building, Millennium Park,City Shedd Aquarium andand Oceanarium, Hancock Building, Millennium Park, Shedd Aquarium and Oceanarium, ofMuseum Monuments White House, Iwo Jima Memorial, Lincoln Memorial, Vietnam Memorial, Science and Industry, Chicago Tour, Field Museum of Museum NaturalHistory, History, Museumof of Tour,Tour, White House, Iwo Jima Memorial, Lincoln Memorial, Vietnam Memorial, Science and Industry, Chicago City Tour, Field Museum of Natural Museum House, IwoMonuments Jima Memorial, Lincoln Memorial, Vietnam Memorial, Ford's Theatre, Air Force Memorial, Jefferson Memorial, Martin Luther King Jr. Memorial, Science and Industry,Broadcast Chicago City Tour, Field Museum ofWrigley Natural History, Museum ofInstitute, Broadcast Communication, Chicago Zoo, Field Tour, Chicago ArtInstitute, Theatre, Air Force Memorial, Jefferson Memorial, Martin Luther KingCenter Jr. Memorial, Communication, Chicago Zoo, Wrigley Field Tour, Chicago Art Memorial, Ford's Jefferson Memorial, Martin Luther King Jr. Memorial, Potomac River Cruise, Newseum, U. S . Capitol Visitor's Center, Kennedy Performance, Planetarium, Navy Pier, Lincoln Park John Hancock PedwayWalking Walking Broadcast Communication, Chicago Zoo, Wrigley Field Tour, Chicago ArtObservatory, Institute,Pedway River Cruise, Newseum, U.S. Capitol Visitor's Center,atKennedy Center Performance, Planetarium, Navy Pier, Lincoln Park Zoo,Zoo, John Hancock Observatory, Washington National Cathedral, Corps Museum Quantico, Bureau of Printing ewseum, U.SPotomac . Capitol Visitor's Center, Kennedy Center Performance, Tour, Legoland Discovery Center. Washington National Cathedral, MarineMarine Corps Museum at Quantico, Bureau of Printing Planetarium, Navy Pier, Lincoln Park Zoo, John Hancock Observatory, Pedway Walking Tour, Legoland Discovery Center. and Engraving. thedral, Marine Corps Museum at Quantico, Bureau of Printing and Engraving. Tour, Legoland Discovery Center.

PRSRT STD US POSTAGE PRSRT STD PAID US POSTAGE PERMIT #1234 PAID PERMIT #1234

NEW YORK CITY NEW YORK CITY

Examples of Traveler being used as body copy for NEW YORK CITY GNT’s student group tours brochure.

The nation’s largest city since 1790, and one of the most The nation’s largest city since 1790, and one of the most populous in the world, New York is an overwhelming populous in the world, New York is an overwhelming

access to unique all in one bustling The nation’s largest city since 1790, and anddiverse one ofenclaves the most access to unique and diverse enclaves all in one bustling location. With its expansive pedestrian and mass transit populous in the world, New is an overwhelming location. WithYork its expansive pedestrian and mass transit

routes, students can be exposed to our symbol of liberty at routes, students exposed to ouron symbol of liberty at Liberty Island,can thebe heart of banking Wall Street, or the

Liberty Island, enclaves the heart of Wall Street, or the access to unique and diverse allbanking in oneon bustling location. With its expansive pedestrian mass transit take years, but any tripand to New York is time well spent. take years, but any trip to New York is time well spent. routes, students can be exposed to our symbol of liberty at

Pack Your Bags... The World Awaits! 16