Harry Barker Brand Overview

Page 1

HARRY B ARKER est. 1997


the story

Above: Founder, Carol Perkins in her studio space with her dog Mercy. Opposite: The product that started it all, the Harry Barker Terry Cloth Robe.

Harry Barker started on a kitchen

therapy. The products were so popular

table in a New York City loft. Founder

that following her successful journey and

Carol Perkins was a Ford model in New

recovery, Carol launched Harry Barker,

York, Paris and London, and appeared

named in honor of her ‘Super Sheltie.'

in everything from Vogue to Harper’s Bazaar to Victoria’s Secret. While still

Today, our products are sold in over

modeling, she also made her debut

3,900 retail doors in 19 countries

on Broadway as a fire-eater with

including major retailers such as Neiman

Penn & Teller.

Marcus, L.L. Bean, Draper James, Land’s End, and Ballard Designs. We also

Then, while suffering from a rare brain

sell directly to thousands of dog lovers

tumor, Carol became homebound. She

worldwide through our e-commerce site,

began dog-sitting for friends and creating

HarryBarker.com.

dog beds, toys and robes as a form of


the mission Harry Barker has created a distinctive line of pet products that offer style, versatility and quality craftsmanship, all at an affordable price. We sell products that are beautiful, functional and eco-friendly—products that strengthen the relationship between people, their pets & the environment. At Harry Barker, we extend our commitment to giving back by

Clockwise: Gingham Dog Collars made from recycled bottles, Taxicab Plush Toy filled with eco-fiberfill, Tweed Dog Bed, stuffed with eco-friendly fiberfill made from recycled post-consumer plastics.

supporting several organizations, such as Canines for Veterans, The K-9 Task Force, Mote Marine

Many of our products are made of

inserts made from 100% post-consumer

Laboratory and the International

sustainable materials. We use materials

recycled plastics. Harry Barker features

African-American Museum.

that have been re-purposed, given a

all natural ingredients for treats and

second chance. In turn, our products will

biodegradable shampoos. Whether it’s a

often end up in the homes of pets that

collar made from 100% certified recycled

have also been given a second chance.

plastics, a hemp striped dog bed filled

It’s a life cycle that keeps on giving back.

with eco-fiberfill, or biodegradable pet

"With success comes responsibility to help others. That's something we always try to remember. It's the lifeblood of what we do Above: The Coastal Seahorse Toy, benefiting Mote Marine Laboratory, Canines for Veterans Dog Treat Tin, benefiting Canines for Veterans.

waste bags made from recycled plastics,

here at Harry Barker"

We use earth friendly fabrics and azo-

Harry Barker aims to improve the lives of

- CAR OL P ER K I N S

free dyes, eco-fleece and “green” bed

pets and their people.


the product There is nothing more important to us

feel closer to their pets and better about

than the quality and integrity of our

their planet. Harry Barker’s product line

products. The Harry Barker “look” has

includes dog toys, treats, collars, leashes,

been meticulously developed, strictly

luxury beds, food storage containers,

adhered to and consistently applied

bowls, and spa products, among others.

across all of our products and packaging.

Here are a few of our best sellers and

A brand is a promise—and Harry Barker

fan faves...

promises products that make people

BIRD DOG BISCUIT TIN

LEOPARD MARTELLO BED

CHELSEA DOG COLL AR


BON CHIEN FOOD STORAGE

LEOPARD SLIPPER TOY

DOG TOILE CANVAS BONE TOY

BUFFALO CHECK ENVELOPE BED


the media

Media exposure has been an integral ingredient in building the Harry Barker brand and enabling us to

the love

position ourselves as a preeminent lifestyle company for pets and the people who love them. Our products are regularly featured in...

“This company is amazing… a true American success story. The products are incredible!” – Tory Johnson, “Good Morning America” “Here is a unique shopping source that gives you permission to do what many pet owners already do at home—treat your pooch like royalty. It’s called Harry Barker.” – Southern Living “Not just following the trend but starting one, too, is Harry Barker, the canine beauty company whose fans include Sandra Bullock and Gisele Bundchen.” – Vogue “The Harry Barker line of pet products has always been something that I am so proud to offer to our customers. The quality level and design sensibility is always top notch. I personally love the vintage inspired charm that really shines through, and as a merchant, the packaging is really outstanding.” – Peter Lloyd, Macy’s Herald Square buyer “Dog’s Deli loves Harry Barker´s great design without any bling-bling. And your products always have the eco-thinking, which is also very popular in Germany.” – Friederike Friedel, proprietor of Dog’s Deli (German retailer)


Above: "Speckled Tweed Bed" for Garden & Gun Magazine. Right: Dog Bowls for Hudson Bay Co.

the collaborations

Clockwise from top: "The Furry Friend Bucket," one of Oprah's Favorite Things 2016, "Chuckie's Glasses," a collaboration with Nickelodeon, Neue Gallerie Treat Tin, custom Striped Bed for Mark & Graham.

We frequently work with our retail partners on co-branded merchandise, which deepens our relationship with them while also building greater awareness of our brand.


the followers the shows

Total Social Followers: 40,574 Follower Growth: More than 25% increase year over year.

Harry Barker is built on a foundation of solid customer relationships—those that

H AR RY BAR K ER_ C O

29,837

have developed for years and those just beginning. We have a presence at all major industry

H AR RY BAR K ER C O

trade shows including NYNOW,

1,419

SuperZoo, AmericasMart, and Dallas Market Center, allowing customers to touch and feel our products and have priceless face-to-face conversations with

H AR RY BAR K ER C O

our sales team.

AMERICASMART

DALL AS MARKET CENTER

ATLANTA , GA

DALLAS , TX

January / July

January / June

8,412

From top to bottom: @R EE S E W I T HER S P OON 10m followers

@C OLLINS T UOH YSMI T H 77.7k followers

NY NOW

SUPERZOO

NEW YORK, NY

L AS VEGAS, NV

February / August

July

@T HI S I S S T O RY

34.1k followers

@JE S UI S S I FR ENCH 161k followers

H AR RY BAR K ER

906


A MISSION PETSâ„¢ BRAND

W W W. H AR RYBAR K ER . C OM INF O@H AR RYBAR K ER .C OM

1.800 .HI .H AR RY


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