Sydney Cummiskey & Sarah Magbee FASM 310
Free People for Target Free People clothing is normally a luxury item that is out of reach for the younger woman in her late teen’s/early 20’s that has yet to establish herself. Making this brand available at Target will expose these envious ladies to be able to wear the brand they want at a very affordable price. Exposing this brand to this age bracket will hopefully create brand loyalty once these young women can afford Free People at the normal price.
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Late teen, Early 20’s
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Middle to upper class
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Higher Education
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Bohemian
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Meadow
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Adventurous
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World Traveler
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Sustainable
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Going Green
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60’s/70’s inspired
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Flower Power
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Independent
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Cochella
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Wonderlust
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Rebel
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Yoga
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Spirituality
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Faith
Customer Profile
Target Age: 23
Free People
Free People for Target Compatibility •
Stylish
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Well Educated
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Love for Fashion
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Middle Class
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Sustainable
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Independent
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Inspired by past trends
Target
Inspiration Board
Mood Board
Target Customer Her boyish figure really works well with loose silhouettes as well as form fitting clothing that shows off her body in a tasteful way. Her slender, slim figure shows off her hard work that she put during her workouts. Muse: Piper
Piper
Muse
Piper is a spiritual world traveler who wears loose, flowing, bright clothes that catch the breeze as she roams the earth in search of inspiration. Her favorite activity is yoga, to her it isn’t just an exercise, yoga is a way of life.
“The Free People for Target customer is happy & she loves life”
Product Core Concept 30 days to return, with receipt.
Online ordering.
Free people quality.
Sustainable packaging.
Free returns.
Reaching next generation. Going green.
For store credit, or full refund.
Free delivery.
Delivery Schedule
Spring/Summer 2015 Month
Delivery Date
March 2015
February 25th 2015
June 2015
May 25th, 2015
ASSORTMENT SHEET FASM 310 Sydney Cummiskey & Sarah Magbee Free People for Target Spring/Summer 2015 March 2015 DESCRIPTION
Sillhouette
Color
Size
Cost
Suggested Retail
Crochet Crop
Meadow Cream
XXS - XL
$!
4.00
$!
14.00
Baloon Pants
Blush
0-12
$!
18.00
$!
48.00
Piper Floral Kimono
Piper Gray
XS-L
$!
38.00
$!
88.00
Bliss Day Dress
Day Dream Blue
XS/S-M/L
$!
28.00
$!
68.00
Wild Aztec World Maxi Dress
Ebony Combo
XS-L
$!
36.00
$!
88.00
Assortment Sheet March
Moody Moon Halter Crop Top
Orangesicle
S-L
$!
5.00
$!
14.00
Havana Cropped Gaucho
Royal Piper
XS-XL
$!
12.00
$!
28.00
Little Piper Printed Maxi Skirt
Aloha Piper Midnight
XS-XL
$!
32.00
$!
88.00
Sunny Days Bandeau
Day Dream Blue
XXS-XL
$!
8.00
$!
12.00
Piper Fringe Vest
Silver Fox
S-L
$!
40.00
$!
100.00
Assortment Sheet March
ASSORTMENT SHEET FASM 310 Sydney Cummiskey & Sarah Magbee Free People for Target Spring/Summer 2015 June 2015 DESCRIPTION
Sillhouette
Color
Size
Cost
Suggested Retail
Piper Fringe Vest
Sea Foam
S-L
$!
40.00
$!
100.00
Be Free Boy Tank
Peaches
XS-XL
$!
4.00
$!
12.00
Lace Loft Shorts
Meadow Cream
XS-XL
$!
8.00
$!
20.00
Boyfriend Overall Shorts
Midnight Sailor
0-12
$!
14.00
$!
62.00
Assortment Sheet June
Crop Top
Island Girl Pink
XXS-XL
$!
3.00
$!
11.00
Crochet Trimmed Shorts
Rosa Piper
XS-XL
$!
10.00
$!
32.00
Sparkle and Swing Mini
Red White & Blue Combo
0-12
$!
45.00
$!
120.00
Maui Waui Skirt
Royal Piper
XS-XL
$!
8.00
$!
20.00
Easy Breezy Tank
Midnight Ivory
XS-XL
$5.00
$!
13.00
Assortment Sheet June
Marketing & Merchandising
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Location: within Target stores all over the United States
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Size: 350 square feet in Target
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Location: All U.S. Target stores.
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Location in Store: Front of the store where the ladies clothing is located.
Store Diagram
Visual Merchandising
Flowers hanging from ceiling Spacious layout
Displays on the wall
Lighting
String lighting
White Christmas lighting
Mason jar Chandelier
Decor Flowers lining the walls and ceiling
Hard Wear
Recycled wood hangers
Recycled wood and vintage knobs
Recycled wood
DIY Hanger
Recycled wood and string
Clothing Tag
Made with 100% recycled materials.
Signage
Magazine Ad
National magazine ad •
Teen Vogue
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Elle
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InStyle
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Seventeen
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inTouch
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Glamour
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Cosmopolitan
Social Media
10 0
Goal: 4,000 likes in ďŹ rst 4 weeks of launch
Social Media
Instagram •
Goal: 4,000 followers in first 4 weeks of launch
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Goal: 1,000 people in first 2 weeks post photos of outfits online using hash tags to show us activities
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#freepeoplefortarget
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#freepeoplelovestarget
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#dresslikepiper
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#namastetarget
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#kidsontherun
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10 0
10 0
Public Relations
Free People will hold a press release in a few cities to educate the next generation of shoppers that their merchandise will be available at Target for a short period of time. This release will also be an event to show the new customers what Free People is all about.
Croquis
Croquis