Opening Soon
#reformationatl
Who we are “Created in 2009 by Yael Aflalo, we design and manufacture the majority of our limited-edition collections in our factory headquarters in downtown Los Angeles. All other garments are produced by responsible manufacturing partners here in the U.S. or abroad using sustainable methods and materials. We source sustainable fabrics and vintage garments while incorporating better practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact of conventional fashion. It is our mission to lead and inspire a sustainable way to be fashionable.“
#jointhereformation 2
Store Opening Date October 15th, 2016 Choice of date considers: Timing of premier for the new Fall 2016 Bridal Collection The weekend after New York International Bridal Week Beginning on Holiday/Engagement Season
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Reformation Bridal Boutique Location Westside Provisions Shopping District Modern chic shopping with the best food in Atlanta Opening next to established retail stores such as Warby Parker and Sid Mashburn will bring local traffic
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Who She Is She is a young creative professional who lives in the city who and is conscious of where her clothes come from. She loves art and local craft markets, is trend conscious and fashion forward, she cares about quality and transparency and is always searching for a new adventure. Demographics Age 18-35 Some higher level of education Lives in a major city
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What She Reads
Print Media
Blogs
Atlanta Weddings Modern Luxury Brides - Atlanta The Knot Martha Stewart Weddings
Eco Warrior Princess Hello Fashion Design Clever The Made Shop
Social Media Instagram Twitter Tumblr Facebook 7
Competitors Atlanta Boutiques
Eco-Friendly Designers
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Keep It Local Friday October 14th 7-9 pm Media Event Only Public Relations by Leesburg PR Champagne and hors d’oeuvres provided by Epic Events Catering Stationary provided by Paper Daisies Stationary Floral arrangements provided by Fox Gloves and Ivy Desserts by Highland Bakery Models by Ursula Wiedmann Models Hair and Makeup by McKenzie Mann Collaborating with local businesses to provide these services will allow not only great exposure for the Reformation brand but also create national exposure for local brands.
Decor
Furniture & fixtures by West Elm 10
Event Layout
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Guests This event allows Reformation to reach the new Atlanta and southeast customer. The event will work with local businesses who are already involved in the wedding industry. The guests of this event will be media and press throughout the southeast. These are including but not limited to, Modern Luxury Brides Atlanta, Flourish Events, Atlanta Bridal as well as well known Atlanta bloggers.
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Invitation
Paper Daisies Stationery
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Press Material
you deserve each other
opening saturday october 15th westside provisions district
#reformationatl 14
#reformationatl Social Media
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Event Details As guests arrive a model wearing the featured gown Francesca will great them at the door. The model will hand the guest a bag that contains the promotional information of all the vendors working the event as well as a Reformation Bridal Fall 2016 look book. Catering staff will walk with hors d’oeuvres and champagne for guests as needed. Five rented cocktail tables will be arranged throughout the event as well as some seating in the back of the store. The public relations team will help introduce guests to store management as well as heads of the Reformation brand. Thirty minutes into the event the founder of Reformation, Yael Aflalo will speak to the guests about starting Reformation as well as the newest line as models change into various gowns so she can speak about the inspirations. After this guests will have an hour and a half to mingle and get to know one another and continue to drink. The event ends at nine and final clean up will begin shortly after the last guest leaves.
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Time & Action Date of Event - October 14th Mail out invitations - September 15th Have set number of guests - October 11th
Day of Plan Arrive at store - 10:30 am Table Delivery - 12:00 am Floral delivery - 1:00 pm Hair and makeup call time- 3:00 Model call time - 3:30 Caterer - 4:00 pm Guests start to arrive - 6:45 pm hors d’oeuvres to be passed - 7:00 pm Announcement and thanks - 7:30 pm Guests leave - 9:15 pm Models leave - 9:30 Clean up - 10:00 - 11:30 pm
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Budget Media/Press Event BUDGET
MONEY LEFT OVER
Budget
$10,000
TOTAL INCOME
$10,000
Income minus expenses
MONEY OUT Catering/Glassware rental
$3,000
Florist
$700
Stationary/Press Material
$500
Decor
$500
Hair and Makeup
$200
Models
$400 $3,000
PR Budget
Income/Ex
2% 30%
$200
Table Rentals/Linens
$8,500
TOTAL EXPENSES
4%
2% 5% $70 5%
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1
MONEY LEFT OVER $10,000
$1,500
Income minus expenses
$10,000
$3,000
Income/Expenses
$700 $500 $500
2%
$200 $400 $3,000
$1,500
30%
$200 $8,500
$3,000 4%
2% 5% $700 5%
Income minus expenses Catering/Glassware rental Florist Stationary/Press Material Decor Hair and Makeup Models PR Budget Table Rentals/Linens
1
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Reformation Bridal Boutique Opening Marketing Plan Sarah Magbee