SARAH MEASE DESIGN || i dare you to
i dare you to... Š 2015 SARAH MEASE Text: Sarah Mease Photos: Sarah Mease, Ryan Gordon Digital Printing: Klo Portfolio, Vancover, BC Binding: Klo Portfolio, Vancover, BC
SARAH MEASE DESIGN || i dare you to
SARAH MEASE DESIGN || i dare you to
W WELCOME pgs 04 - 05
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SEXUAL HEALING!
LET’S GET READY TO RUMBLE
“O” FILM FESTIVAL
QUARTER BREW
Integrated Communications pgs 06 - 21
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Visual Literacy pgs 22 -31
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YOU’LL SHOOT YOUR EYE OUT
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PINKY’S UP WHEN DRINKING TEA
LET’S MAKE A SPLASH
ARMALITE PRODUCTION
SWEET TEA’S BAKERY
SONIC AND VISUAL OBSERVATION
Nature of Identity
Visual Literacy
Type Experiments
pgs 32 - 45
pgs 46 - 55
pgs 56 - 67
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YOU’RE GUNNA LOVE IT
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WATCH ME MAKE HISTORY
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THE HEART WANTS WHAT IT WANTS
MCDONALD’S ANNUAL REPORT
BARNES FOUNDATION WEBSITE
Conceptual Development
Digital Design Studio
LOVE = HEARTBREAK
pgs 68 - 79
pgs 80 - 87
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LET THE GOOD TIMES ROLL
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FUN IS GOOD, I LIKE FUN
STRONGER IS BETTER
STERN GROVE FESTIVAL
DR. SEUSS BOOK
MAKING MOVES
Type Composition
Type Systems
pgs 100 - 111
pgs 112 - 123
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Making Ideas Visible pgs 88 - 99
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MFA Thesis pgs 124 - 145
MY DESIGN PROCESS SEEKS TO PUSH PROJECTS FORWARD BY TAKING CALCULATED RISKS IN VISUALS AND CONCEPTS OFTEN WITH BOLD PERSONALITY AND BRIGHT PERSPECTIVES.
SARAH MEASE DESIGN || i dare you to
SARAH MEASE DESIGN || i dare you to
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OBJECTIVE Create and develop a film festival around the filmographer of your choice. We were asked to create every element of the festival, from film posters, to tickets, to promotional items and everything in between. Take ideas from films and create a collaboration of the films, and give this festival your own touch and presence.
O - FILM FESTIVAL Print, Packaging, and Production GR 612 . Integrated Communications Marc English
OUTCOME This piece had a lot of unique elements that really turned it a interesting set. Being that the filmographer was a pornographer, I wanted to keep this piece as tasteful as possible, but still give it a touch of sexuality. I accomplished this through tasteful imagery, bold bright typography and brought the piece to life with a name that is both playful and sexual.
SEX APPEAL IS FIFTY PERCENT WHAT YOU’VE GOT AND FIFTY PERCENT WHAT THINK YOU’VE GOT.
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RMueysesr Filmal Festiv
10 2
5 10 27 1 5
The French Peep Show Supervixens Faster Pussycat Kil Kil Erotica
y n o p eon ark NJ
t p s y r t h e asbu
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The French Peep Show Supervixens Faster Pussycat Kil Kil Erotica
r e y e sRu s M Festival 10 25 10 27 15
tasburhy e stone
The French Peep Show Supervixens Faster Pussycat Kil Kil Erotica
op ny NJ
ap rk
5 1 0 2 5 10 2 7 1
Film
Russ Meyer
FiFelsmtival
thasebusrtone kpoNnJy y par
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SEXUAL HEALING 15
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SEXUAL HEALING 19
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SEXUAL HEALING 21
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OBJECTIVE This assignment asked us to pick an event with a measurable timeline that could also be represented in something other than hours, minutes seconds etc. The goal was to narrow down to three ideas and explore them further. I chose a football game to show the measurability and length of the game, for my brew company.
QUARTER BREW Packaging GR 618 . Visual Literacy Anitra Nottingham
OUTCOME This piece started out very simple, but after a few changes it developed into a solid idea and design. I used a different type of beer for each quarter, and was able to use the idea of a football ticket to develop the labels for each bottle. This set is complete with all four quarter brew beverages and 6 bottles for case.
THE GAME OF LIFE IS A LOT LIKE YOU HAVE TO TACKLE YOUR PROBLEMS, BLOCK YOUR FEARS, AND SCORE YOUR POINTS WHEN YOU GET THE OPPORTUNITY. SARAH MEASE DESIGN || i dare you to
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LET’S GET READY TO RUMBLE 29
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LET’S GET READY TO RUMBLE 31
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YOUR GENETICS LOAD THE GUN. YOUR LIFESTYLE PULLS THE TRIGGER. IT’S YOUR RIGHT TO CHOOSE, BUT CHOOSE WISELY.
YOU’LL SHOOT YOUR EYE OUT 35
OBJECTIVE Find a brand that is failing in both design and in consumer purchasing. Redesign the brand into a stronger piece with the creation of a book and products to help promote the new brand. The only restrictions were that the brand had to be in existence for a while, and had to have evidence that the brand was rapidly in decline.
ARMALITE PRODUCTION Packaging and Print GR 604 . Nature of Identity Gordon Mortensen
OUTCOME I decided to go with the company Armalite Firearms due to the controversy over gun control and gun laws, and also its rapid decrease in consumer purchasing. After reading through the financials, Armalite has been on a steady decline since 2001 and the logo has suffered many bad changes along the way. I wanted the design to have a fresh new feel as well as a more modern corporate design. I created a book to promote the new Armalite brand as well as new branding elements to help endorse the new design.
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YOU’LL SHOOT YOUR EYE OUT 37
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YOU’LL SHOOT YOUR EYE OUT 45
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YOU CAN’T BUY BUT YOU CAN BUY TEA AND THAT’S KIND OF THE SAME THING.
PINKY’S UP WHEN DRINKING TEA 49
OBJECTIVE The creation of this piece was based on the topic and development of recreation. Taking an idea that could have multiple meanings and giving it our own meaning. This piece could be anything from a book design, packaging design, or anything that would be fitting for the ideas we created. When thinking about recreation we were asked to photograph unique concepts, words, and ideas and give them new meaning, then begin the development and execution of a new piece. I started with the word “Huge” on a cardboard box and recreated it into Sweet Tea’s Bakery.
SWEET TEA’S BAKERY Packaging and Print GR 618 . Visual Literacy Anitra Nottingham
OUTCOME This piece has a lot of great elements that stemmed from this idea of a simple bakery and the word huge on the side of a cardboard box. Sweet Tea’s was developed because of my huge taste buds. Like I expressed on the box I wanted to keep the organic and natural feel. The creation of a menu mounted to a piece of cardboard, tea holder, and recycled bags that kept the flow of the piece through each element. I wanted the logo to have a soft feel, but also use a whimsical typeface to give it that bakery feel. I crafted numerous different packaging elements displaying the logo and flower design that would eventually run through the rest of the environmental signage, website, and mailing materials.
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PINKY’S UP WHEN DRINKING TEA 51
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PINKY’S UP WHEN DRINKING TEA 53
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OBJECTIVE Choose an element from your own environment or habitat and develop a booklet using words, imagery, and graphic elements. The goal was to see how different type faces, creating different type elements, and working with different environments could help us see type differently.
SONIC AND VISUAL OBSERVATION BOOK Print GR 613 . Type Experiments Lian Ng.
OUTCOME This piece is unique because of the different ways I was able to use type in nature. I created different type designs from wire, transparent paper, and got a little muddy as well. This piece taught me a lot about how to use type differently and how it can effectively change a piece into something unique and bold. This was the first time I really dug deep into typography and was very happy with the outcome.
THE WORLD IS FULL OF
NEVER BE AFRAID TO LEAVE YOUR MARK ON THE WORLD.
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LET’S MAKE A SPLASH 63
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LET’S MAKE A SPLASH 67
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OBJECTIVE Each year companies around the globe produce annual reports. An annual report conveys the nature of the growth and success of a company’s business in a given year. The annual report may have only the 10K summary, or it may contain a full report including the elements listed earlier in this module. The annual report exists because companies must inform their shareholders and board of directors of their growth, financial statements, trends, downturns, and future growth. The goal of this assignment was to choose a company and create a 10 page booklet on the company of our choice. We needed to incorporate unique photography, at least two finical sections and facts/interesting details about the company we were using. The company I choose was McDonald’s.
MCDONALD’S ANNUAL REPORT Print GR 699 . Special Topics Conceptual Development Jessica Peltz
OUTCOME My goal was to incorporate different elements that made McDonald’s unique. From their sauces, to their burger and french fries, I wanted to depict McDonald’s in a playful and colorful way, representing some of their finest assets. Many times looking at annual reports, they are boring, colorless and ultimately just put on paper because they have to get done. I wanted to create and design the opposite giving McDonald’s a creative look and feel, making the images pop of the paper and bodies of copy that are bold and bright.
IF IT’S FLIPPING HAMBURGERS AT MCDONALD’S, BE THE BEST HAMBURGER FLIPPER IN THE WORLD. WHATEVER IT IS YOU DO YOU HAVE TO YOUR CRAFT.
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YOU’RE GUNNA LOVE IT 75
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YOU’RE GUNNA LOVE IT 77
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CREATIVITY IS ALLOWING YOURSELF TO MAKE ART IS KNOWING WHICH ONES TO KEEP. SARAH MEASE DESIGN || i dare you to
WATCH ME MAKE HISTORY 83
OBJECTIVE This project asked us to find a museum or foundation that is in need of a website or currently has a website that is not working well. We were asked to redesign or develop that site into a unique design, with functions that will enhance the popularity of the museum you choose.
BARNES FOUNDATION Website Development GR 605 . Digital Design Studio 1 Lloyd Mitchell
OUTCOME I choose the Barnes Foundation in Philadelphia, PA a museum that I have visited several time, but also had a hard time navigating their website. This piece was very different for me because I have only done a number of web designs. I enjoyed working in different formats and with websites to create this piece, I found that the more I developed each page of the site, the more I grew my knowledge about web design.
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WATCH ME MAKE HISTORY 85
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I THINK MANY PEOPLE CAN RELATE TO THAT EXCRUCIATING PAIN OF LOVE GONE WRONG. I’D RATHER HAVE A BROKEN ARM THAN A BROKEN HEART.
THE HEART WANTS WHAT IT WANTS 91
OBJECTIVE Create a book based on a visual concept that you can relate too. Use visuals, typography and icons to create emotions and ideas on the subject you choose.
LOVE = HEARTBREAK Book design GR 616 . Making Idea’s Visible Kimberly Mitchell
OUTCOME I choose to create my book on love and heartbreak. I want to visually represent our emotions and how being heartbroken can make us feel emotionally and physically. I documented this piece as if it was a journal of a heart broken woman expressing every ounce of feeling she had on a day to day basis. I captured this through imagery, simple type treatments and quotes that best represent how it feels to be heart broken.
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THE HEART WANTS WHAT IT WANTS 97
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OBJECTIVE Develop branding materials for the Stern Grove Festival. Use only type elements to build and develop your piece.
STERN GROVE FESTIVAL Print, Packaging GR 619 . Type Composition Eliza Curtis
OUTCOME I took this piece from its original set of just postcards and expanded into a festival system with posters, tickets and more. I love this piece because the main focus was on how we could use type to create unique and engaging designs. The additional elements added some life to the piece.
I LOVE RAVES BECAUSE I CAN DANCE LIKE AN ALL NIGHT AND PEOPLE LOVE ME FOR IT
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LET THE GOOD TIMES ROLL 105
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THE MORE THAT YOU READ, THE MORE THINGS YOU WILL KNOW. THE MORE THAT YOU LEARN, THE MORE PLACES YOU’LL GO.
FUN IS GOOD I LIKE FUN! 115
OBJECTIVE For this project, we were asked to create a book that had multiple sections and would utilize a unique and engaging type system. We were to select an artist/ designer to create our book around. The person could be from any field as long as their work has been published and had to have access to contents in both text and imagery. In addition to featuring the artist/designer’s work, we also were required to compile a section to introduce their field in general. We had to create infographics based on their lifetime of achievements, a timeline displaying their work, and compile quotes and unique information on our artist. The artist I choose was Theodore Seuss Geisel better known as Dr. Seuss.
DR. SEUSS BOOK Print GR 601 . Type Systems Lian Ng
OUTCOME Dr. Seuss was one of my favorite authors growing up as a kid. I loved his playful imagination, unique characters and captivating riddles and rhymes. He took everyday problems and addressed them in his stories shedding new ideas and new perspectives for children and adults alike. My goal for this assignment was to bring each character to life, using bold bright colors, witty quote placement and creating a clean layout that displayed his ingenuity and creative mind. This book is filled with unique facts and tid bits about the life of Dr. Seuss and gives you a sneak peek into his past and mindset when creating each book.
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FUN IS GOOD I LIKE FUN! 119
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FUN IS GOOD I LIKE FUN! 123
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IF WE DON’T SOMEHOW STEM THE TIDE OF OBESITY, WE’RE GOING TO HAVE A HUGE PROBLEM.
STRONGER IS BETTER 127
OBJECTIVE This is a two year assignment based on a topic and idea that could be researched, developed and advanced through design enhancement.
MAKING MOVES THESIS Packaging, Print, Web GR 850 . Thesis Refinement Sandra Isla
OUTCOME Fitness is a huge part of my life, so when thinking of what topic I wanted to do, I was easily pulled towards how can we get our younger generation to be more active. This topic is something that I am truly in love with and through the process of developing my thesis I have done a lot of research and development into the creation of the Making Moves facility. I hope to be able to put my research into an actual structure one day and begin shaping the lives of teens, taking them away from the video games and into a facility where they can get active.
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STRONGER IS BETTER 129
WELCOME BOX CONTENTS
All new members will receive a welcome box with a handful of fun goodies to get up and get active.
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WORKOUT WHEEL
Physical structure located in the gym to earn points towards prizes and goodies.
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APP DESIGN
Quick access to class schedules, bus routes, and all things associated with the Making Moves facility.
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WEBSITE DESIGN
Your just a click away from the route map, blog posts and gym contact information.
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ACKNOWLEDGEMENTS 147
acknowledgements I would like to take the opportunity to thank my family and friends for all their hard work and keeping me sane the past four years. Without my parents, I don’t think I would have been able to complete my degree or have this portfolio in front of me. The professors at the Academy have all played a huge role in not only making me a strong designer, but also giving me the opportunity to grow my skills and advance.
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THE DETAILS 149
the details Chapter Openers: Rebel Hearts Headings: Avenir Next . Bold . 18/22 Body Copy: Avenir Next . Regular . 11/19 Quotes: Avenir Next . Heavy . 104/96 Additional Copy: Use any variation of Avenir Next Apple MacBook Air Adobe Creative Cloud Suite Nikon D40 Camera Epson Workforce 1100 Epson Semi-Gloss 13x19 Epson Matte 13x19 Various outsourcing companies for materials and supplies.