The Sotheby’s RealtyExperience ‌ Artfully Uniting Extraordinary Homes with Extraordinary Lives
Exclusive Marketing Presentation Prepared for
Heidi von Szeliski
Pacific Sotheby’s International Realty
Property
THE MARKETING OF YOUR
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO US AND OUR FIRM ARE UTILIZED TO PRESENT YOUR HOME…
In an Extraordinary& Targeted Manner
Pacific Sotheby’s International Realty
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
Extraordinary Lives OUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTING AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
Pacific Sotheby’s International Realty ABOUT US
Scott~Finn & Associates Awards and Recognition
Scott Finn Sarah Scott, Realtor Cell - 619.840.2767 Sarah.Scott@sothebysrealty.com Cal BRE #01767484
Scott~Finn listings sold in an average of 37 days in 2014. Average market time for other major real estate agents was 47 days. Scott~Finn listings sell at an average of 98% of listing price and achieve one of the highest listing price to sales price ratios in San Diego county. Consistently ranked in the top 1% of The Wall Street Journal’s Top 1000 agents nationally by transaction volume Chairman’s Circle Diamond award recognizing top 1% of real estate agents nation-wide for over 25 years Award of Excellence from Realtor.com Recognition of marketing efforts on Realtor.com over the past 15 years. Nominated for San Diego Magazine’s Woman of the Year award. The award recognizes successful female business leaders in the San Diego community. Honored members of the Manchester Who’s Who Registry of executives and professionals. Raye Scott and Francine Finn are Certified Negotiation Experts. Certified by the Real Estate Negotiation Institute. Scott~Finn are financial contributors to the following non-profits:
Gary & Mary West Senior Center The Monarch School - San Diego Campus MARYAH - Metro Area Real Estate Professionals for Youth Housing San Diego Women’s Foundation
Our Team | Scott~Finn & Associates Raye Scott Raye Scott is an energetic and dynamic Real Estate professional specializing in residential real estate. As a New Jersey native, she came to San Diego over 30 years ago. She has watched San Diego grow and change into a world-class city with many exciting opportunities. In her first year in real estate she was awarded “Rookie of the Year” and has been a consistent award winner ever since. Strong negotiating skills and the effective use of technology and marketing have also contributed to her achievements in real estate.
Francine Finn Francine Finn is passionate about the real estate profession and truly loves the process. Having the opportunity during her 30+ year career to help individuals make decisions that are extremely important to them and their families has given her the experience to tackle the most difficult negotiations. Using these skills has allowed Francine to be consistently ranked in the top 1% of real estate agents nationwide. Francine grew up in the Boston, Massachusetts area, attended New York University and received a Business degree from Burdett College.
Sarah Scott With 10 years specializing in the Downtown market and the Balboa Park neighborhoods, Sarah has a proven resume of high volume sales and repeat clients. She works closely with buyers and sellers to learn their needs, manage the details, and ensure trust through performance. Strong communication, consistent marketing and a valued team behind her allow Sarah the ability to guarantee great service.
Bill Green Bill specializes exclusively in the 92101 Downtown San Diego Condo Market. Having lived in downtown San Diego since 1995, Bill has an intimate knowledge of San Diego’s downtown condos. This knowledge has enabled him to provide superior real estate services to both buyers and sellers alike. To better serve his clients Bill has earned the designations of: Seller Representative Specialist, Accredited Buyer’s Representative and Certified Negotiation Expert.
Elice Crowder As Marketing and Listing Director, Elice Crowder brings over 15 years of Real Estate, Mortgage, Sales and Marketing experience to the Scott~Finn team at Pacific Sotheby’s International Realty. Elice helps her team deliver a consistent and systematic marketing campaign utilizing traditional marketing combined with complete social media integration and search engine optimization. Her goal is to achieve maximum results at the highest level of service for every client, every time.
Amy Howard Amy Howard has been in the field of Real Estate for numerous years. As the Licensed Transaction Coordinator for the Scott~Finn team, she is the liaison between Escrow, the Lender, the Agents, & the Buyer and Seller. At Scott~Finn, Amy's expertise comes into play once a property has been sold and the escrow process begins. She will make the transaction a smooth and successful one by keeping the timelines of the contract on track to meet the crucial deadlines.
Scott~Finn & Associates
Mission Statement “Going far beyond the call of duty, doing more than others expect, this is what excellence is all about. And it comes from striving, maintaining the highest standards, looking after the smallest detail, and going the extra mile. Excellence means doing your very best in every way, every time."
Scott~Finn Online & Print Marketing plan Professional Photography, Color Property Brochure, & Free Staging Consultation ▪ A custom brochure will be made available to brokers, agents and potential buyers ▪ Professional photographs will be taken of the interior and exterior ▪ A slideshow tour will be available for potential buyers and their agents to view Broker Caravan Scott~Finn & Associates will personally host an open house to present your home to Brokers and Agents Office & International Networking Pacific Sotheby’s International Realty has more than 500 agents in 15 offices serving eight locations in the San Diego area. Listings are marketed on the pacificsothebysrealty.com website and the sothebysrealty.com global website. In addition to the referral opportunities and expanded exposure generated from this source, clients benefit from an association with the Sotheby’s auction houses and worldwide Sotheby’s International Realty marketing programs. The Sotheby’s International Realty network currently has 15,000 sales associates located in approximately 720 offices in 52 countries and territories worldwide. Monthly Mailer to over 4,000 Home Owners Your residence will be a featured property on our monthly mailer which is sent to over 4,000 San Diego residences plus our extensive list of past clients throughout the USA Online Marketing Syndication Please see next pages for a full list of sites we syndicate to for maximum exposure including Realtor.com Complete Social Media Integration Our listings are shared, tweeted, posted and pinned across several social media channels including Facebook, Twitter, Pinterest and YouTube Scott~Finn Web-sites | www.ScottFinnHomes.com | www.pacificsothebysrealty.com | www.sothebysrealty.com | sarahscott.pacificsothebysrealty.com Our blog & web-sites provide an additional marketing avenues to share information regarding your property and will be posted to our Scott~Finn Facebook and Twitter page for added exposure Feedback Updates Every 7 to 10 days you will receive showing feedback on your residence.
Pacific Sotheby’s International Realty
Worldwide
PRESENCE
A TRULY GLOBAL BRAND.
15,000 sales associates, 720 offices, in over 52 countries
Pacific Sotheby’s International Realty
Heritage
BRAND
A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
MARKETING ONLINE ON-LINE
Marketing Strategy INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEB-SITES IN THE WORLD.
To increase the potential for your home to be found by the most qualified real estate consumers, Sotheby’s International Realty has partnered with & distributes properties to the most significant media companies and real-estate focused websites in the world.
REPORTING
To measure the results, we provide a property view report for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually.
MARKETING ONLINE
YAHOO! REAL ESTATE - Zillow now powers Yahoo! Real Estate - one of the nation’s top real estate classified websites for consumer traffic, driving million of visits. HOME FINDER - With 3,000,000+ property listings, homefinder.com is able to deliver a full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results. FRONTDOOR.COM | OPENHOUSE.COM - Powered by HGTV, frontdoor.com and openhouse.com provide access to the millions of consumers who search real estate property listings, home related how-to articles and video on FrontDoor and HGTV DIY Network, Travel Channel, etc. HOMES.COM - Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhomes and more. ZILLOW.COM - Zillow and Yahoo! Real Estate have joined forces to create one of the largest real estate networks on the web and mobile, the Zillow Network! The combined network draws millions of visitors. TRULIA.COM - Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites.
MARKETING ONLINE THE WALL STREET JOURNAL DIGITAL NETWORK - The Wall Street Journal digital network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors to Europe and 4.8 million to Asia. All 3 editions have dedicated real estate channels with focused editorial relevant to location and serves more than 900,000 Sotheby’s International Realty network listing views per month. NEWYORKTIMES.COM | IHT.COM - The New York times receives over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYTime.com/real estate section every month. More than 30 million Sotheby’s International Realty network listings are displayed in search results annually. International Herald Tribune, IHT.com, is the global edition of the New York Times and includes the “Great Homes and Destinations” real estate section, providing a global property search tool and featured lifestyle and destination content and articles that discuss great places to live worldwide. THE DAILY TELEGRAPH - Founded in 1855, The Daily Telegraph has transformed from London’s first penny paper to a fully integrated, leading multi-platform media group and is now recognized as the UK’s fastest-growing newspaper website with the country’s most exciting advertising opportunities. Attracting more than 4.6 million viewers monthly, the site boasts an affluent, loyal and influential audience. PROPGOLUXURY - propgoluxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. Propgoluxury.com is the largest property portal in the China & Asia Pacific region. JAMESLIST - Jameslist is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting edge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month. REAL-BUZZ.COM - Real-Buzz.com is the world’s largest real estate database of homes for sale from the MLS in each buyer’s preferred language. Find homes for sale, mortgage rates and information on buying a home, real estate blogs, discussions, advice and more. COUNTRY LIFE - Country Life is the quintessential British magazine with a focus on advertising premium town and country property in the UK and overseas. Its ability to reach high-end buyers is unmatched.
Pacific Sotheby’s International Realty
Media
ON-LINE
PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF YOUR HOME
Pacific Sotheby’s International Realty
Mobile SIR
LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE SOTHEBY’S REALTY MOBILE APP WITH GPS ALLOWS YOU TO SEARCH FOR PROPERTIES ANYWHERE IN THE WORLD
Pacific Sotheby’s International Realty
SothebysRealty.com THE WEBSITE
A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE INFORMATION AROUND THE GLOBE
Pacific Sotheby’s International Realty SCOTT~FINN WEBSITE
ScottFinnHomes.com
Pacific Sotheby’s International Realty
Exposure
LOCAL
OUR MONTHLY MULTI-PAPER INSERT GIVES YOUR PROPERTY EXPOSURE IN A VARIETY OF NICHE MARKETS
Pacific Sotheby’s International Realty
Exposure
LOCAL
DREAM HOMES
DREAM HOMES IS THE PRE-EMINENT SOURCE FOR DISTINCTIVE PROPERTIES IN SAN DIEGO
Pacific Sotheby’s International Realty
Exposure
LOCAL
THE DAILY TRANSCRIPT
THE NUMBER ONE SOURCE FOR LOCAL DAILY BUSINESS NEWS, DATA AND INFORMATION SINCE 1886
Pacific Sotheby’s International Realty LOCAL
Exposure
UNION TRIBUNE COASTAL HOMES SD UNION TRIBUNE INSERT REACHING SAN DIEGO’S MOST AFFLUENT COASTAL RESIDENTS
Ready to List Your Home? Checklist of Questions to Ask a Realtor: 1) How long have you been working in my market area? We have 15 years experience in the downtown market we’ve made home. Our team also specializes in coastal homes from Imperial Beach to Oceanside, and historical park area homes. 2) What is my home worth and how did you arrive at that number? Scott~Finn use multiple factors in a formula which allows us to arrive at a realistic list price/sale price. Anyone can tell you what you want to hear. We will tell you what you need to know. 3) How can I reach you? It’s important to have easy access to your agent. We give you our cell phone numbers for anytime you need to call. If they are too big to give you their cell phone number, maybe they are too busy for your listing. 4) What is your average List Price to Sales Price Ratio? A great agent should know their track record for negotiating sales prices that are very close to list price. Sale prices should be within 10% of list price. Scott~Finn has a 98% ratio. 5) How will you market my home? Besides the obvious use of the MLS, there are many great marketing tools to expose a listing to the widest possible audience. Great agents will let the agents in their office know about the new listing and will also personally call some of the top agents from other companies to give them an opportunity to contact buyers. They will also use direct mail, print advertising in local news sources and an agent caravan. Online marketing is essential and should encompass a specific website, blog, Facebook, Twitter, Pinterest and enhanced presence on Realtor.com still the # 1 site for Buyers to start their search. 6) What Separates You from the Competition? A competent and confident agent should be able to answer this question without hesitation. Your agent should be honest, possess integrity, have excellent negotiating skills, genuinely care about people, have analytical skills and most of all, be a great communicator. 7) What do You Charge and is it Negotiable? Everyone knows that commissions are negotiable. But, do you really want a realtor that is willing to lower their fees because you asked? How hard will they negotiate for you when an offer comes in? In life you get what you pay for. It doesn’t cost you more to hire the best. But, it could cost you plenty if you don’t! 8) Do You Work Solo or as Part of a Team? We have all heard the expression “It Takes a Village”, well, these days it takes a big village to accomplish all the necessary tasks in the selling process. Great agents not only have at least one assistant dedicated to helping them with their clients, but they also have the best service representatives from title, escrow, mortgage, Transaction Coordinators, home warranty, photographers, contractors, cleaning crews, designers to assist along the way. 9) If I Called Your Broker or Asked Other Agents, Would They Say You are a Top Producer or Middle-ofthe-Road? A Top Producer achieves that status by consistently applying professional skills and knowledge to every transaction. They also know that a great reputation is earned and they work hard to maintain that valuable status and never take it for granted. Top Producers also keep on learning and training and honing their skills. They utilize technology that streamlines their efficiency in order to have the time to maintain communication and relationships. After all is said and done, this is still a people business and people want to work with someone they know and trust. 10) Will You Let Me Terminate My Contract if I am Not Completely Satisfied? A confident agent will have no problem with this request. In fact, they should offer to write it into the contract.
TESTIMONIALS The majority of our business is referral based. Please review some testimonials from our past clients.
“Your approach to marketing our home made us feel confident from the start that we had the best team in town on our side. Thank you, Please feel assured that we will refer you to all our friends and associates.” T. Billings "Sarah was extremely professional, super responsive, always on-time, and very attentive to learning our tastes to land us our dream home! I'd recommend her in a heartbeat to anyone looking to sell/buy a home in the San Diego area." - Erik & Liz V "Sarah was amazing to work with. She really takes the time to listen her clients, what they want and what they need. She is professional but is also fun, energetic, and always shows up with a smile. I would recommend Sarah to any friend knowing that she would take great care of them." - Ed & Jessica F “Your friendly, but direct, professional approach sets you apart from the competition.” Bob and Susan Brown “We knew our home might be difficult to sell because of the road noise. You not only found the perfect buyers, but also closed the sale in record time. Working with you to locate our new home was a pleasure. We think you are great. Thank you for doing the ‘impossible’.” David and Lisa Miller “Thanks for doing such a great job in selling my Renaissance condo. I appreciated your professional approach to the marketing of my unit. You kept me abreast of the activity and market conditions and most importantly, took a proactive stance in regard to marketing strategies. It’s no wonder you’re a top agent” Robert J. Verbic “After several unsuccessful attempts to sell our condo, we decided to list with Raye & Francine. They prepared beautiful and effective marketing materials. They brought us a buyer and we achieved the price we wanted. They were professional, personable & always responsive. We highly recommend Raye & Fran for buying or selling downtown real estate.” Julie Dillon “Outstanding marketing and service, and with no hassles” Dr. and Mrs. Mellon References We invite you to contact any of our past clients for their personal and confidential references. Steve McIntee
(619) 683-2370
Julie Dillon
(619) 338-8195
Tom and Linda Oakley
(858) 486-7002
Sammy Krumholz & Ina Cantor
(619) 895-0102
Marty & Adrienne Levine
(602) 955-3356
David and Annie Malcolm
(619) 851-5540
Scott~Finn & Associates Team Stats
99% of surveyed clients would hire the Scott~Finn Team to represent them in the future
75% of our business is from referrals from former clients
All calls on listed properties go DIRECTLY to our team - agents are available 7 days a week
Scott~Finn’s 2013 - 2014 sales volume exceeded $76,000,000