sarah nindyastari soejono a portfolio.
PUBLICATION.
Binus University x Jakarta fashion week
>> poster
Work in designing marketing tools for Binus International fashion show at the event of Jakarta Fashion Week back in 2012. Final productions are poster, invitation, lookbook, magazine ads (appeared in Dewi Magazine) and billboard.
Role Designer
Client Binus Uni
Year 2012
>> lookbook
>> invitation
Where Freelance Work
Kefit
>> flyer
Design works with Human Design Studio for a healthy drink brand; Kefit. Made an ads for flyer and print ads for magazine and newspaper.
>> magazine ads
Where Human Design Studio
Role Designer
Client Kefit by Vita Foods
Year 2013
Lemon blossom Cakeshop
Branding for Lemon Blossom Cakeshop. Besides logo, marketing kits such as namecard and brochures were created.
>> products brochure
Where Freelance Work
Role Designer
Client Lemon Blossom
Year 2013
Peter saville book
>> cover
University final project, to re-design a book contain one designer. This was more about layouting and publishing or printing acknowledgment.
>> spreads
Course Subject Computer Graphic
Role Designer
Client Uni Assignment
Year 2011
Branding and identity.
R.S.C.M. Rebranding
>> implementations
University project to rebrand Rumah Sakit Cipto Mangunkusumo’s brand and identity. The outcome of this project was in a form of GSM (Graphic Standard Manual). Besides logo of the hospital itself, the sub-logo such as signage for doctor branches also applied.
>> interior implementations
Course Subject Graphic Design IV
Role Designer
Client Uni Assignment
Year 2013
Personal Branding
>> Logo
University project on making brand identity for another fellow students. The client was chosen randomly, their interests and personality has to be implemented on the branding as well as creating identities (applications) on specific items.
>> Graphic Standard Manual
Course Subject Graphic Design IV
Role Designer
Client Uni Assignment
Year 2013
>> branding implementations
advertising.
Anti-media spoof campaign: ‘TRANSPARENCY’ Campaign to against media stupidity. A logo, advertisement posters, websites, and web-banner were created.
HEART-BREAKING NEWS SAYS THE SPREADING OF TODAY’S SILLY DANCE MOVES HAS BEATEN THE POPULARITY OF TRADITIONAL DANCES
>> poster print ads
STOP MAKING STUPID PEOPLE FAMOUS. STOP MEDIA SPOOF.
STOP
WATCHING
, START
LIVING
QUALITIES ABOVE EVERYTHING ELSE. STOP MEDIA SPOOF.
LOW QUALITY OF
>> web banner ads
Course Subject Graphic Design V
Role Designer
Client Uni Assignment
Year 2014
GT-MAN ‘Anti slip’ TVC University group-project (contain 4 people) to create three TVC-series. The brand to be advertise was up to the students, as long as it is a local brand. GT-Man was chosen because it sort of brand which kind of hard to advertised. The challenge was to make the TVC as interesting as possible. As a director and scriptwriter, most of idea (such as the Astronaut one) came up to bring wittiness to the audience.
>> astronaut
>> Ijab kabul
>> Versi kantor
Course Subject Audio Visual II
Role Producer / Script
Client Uni Assignment
Year 2013
LA LIGHTS - INDIE MOVIE
>> Billboard key visual
Internship works in Pantarei Communications, tasked to create a key visual and layouts for billboard ads. The concept is captured a scene where a person can really and should be imaginative in their everyday lives in terms of capturing a film. The target market is young adults who are movie enthusiast.
Company Pantarei Comm.
Role Art Director Intern
Client LA Lights
Year 2015
Sugus TVC
>> The making of
University group-project (contain 2 people) to create TVC using 3Dmax software. The sugus character ‘Gus’ was created in a story where it was looking for a pencil to draw the ads.
>> TVC Ads
Course Subject Digital Animation
Role Animator
Client Uni Assignment
Year 2013
typography.
Design culture now poster
>> poster design
Typographical poster using grid to advertise an event. The project was more into the use of typeface and golden rule of typography.
>> details
Course Subject Typography III
Role Designer
Client Uni Assignment
Year 2012
Typographic playing
>> details
A typographical playing self-artwork contain a three paragraph-long article about typography. A hierarchy and emphasizement were used to gave meaning about the article itself.
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sarah nindyastari soejono [m] +62 8111 831 141
[e] sarahsoejono@gmail.com