Sara Tarek Portfolio 2019 by Sarah Tarek

PORTFOLIO

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SARA TAREK Milan, Italy sarahtarek9@hotmail.com

SELECTED WORK

T h e co n s c i o u s p r i n c i p l e i n t h i s d e s i g n h a s b e e n t o a c h i e ve f o r m s t h a t co u l d c r e a t e e x p e r i e n c e s , a n d t h a t co u l d a t t h e s a m e t i m e we l c o m e e ve r yo n e ’ s e x p e r i e n c e s w i t h t h e

s e r e n i t y o f a n e f f o r t l e s s d e ve l o p m e n t .

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G a e A ul e n t i BIOGRAPHY

Sara is an Architect and a professional Interior Designer based in Milan, with 10 years of international experience from concept to realization. BA of Architecture and Environmental design,

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She was awarded with Master of Interior Design and Design thinking methodology from IED Milano, where she had a great experience of brand’s idenity communication through collaboration projects with Adidas, Kartell, Amazon, that triggered her passion for Retail and User experience Design. During her professional career she worked in a diverse progressive approach, Architecture-Landscape-Residential & Hospitality-Events & Exhibitions-Retail-Set Design-Art direction. She is known of her passion for new challenges. Lately, her lastest Design works : for Kering Group in Travel Retail event in Cannes 2018, and Window Design for Versace store, Milan 2019, and a Set Design for Alessi Flag ship store. Currently working on one of the most exclusive private clubs, coming from NY to Milano “CORE CLUB” a mixed use function, Restaurants, Bar, Gym & Wellness, Beauty center & skin care, Suites and Penthouses.....

SELECTED WORK

CONTENT 2009 / 2019

T h i s S e l e c t i o n o f wo r k s B y S a ra Ta r e k ove r t h e p a s t 10 ye a r s , i n c l u d e co n c e p t d e s i g n , s t ra t e g i c t h i n k i n g a n d V i s u a l i z a t i o n s a n d Re a l s i z a t i o n p h o t o s .

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I n t e r i o r a n d A r c h i t e c tu r e , s o m e p r o j e c t s a r e r e a l i z e d a n d other are in progress, and some is to share the Design Thinking Methodolg y for schools and competions participations. T h e d a t a s h a r e d i s n o t t o b e t ra n s m i t t e d e l e c t r o n i c a l l y o r m e c h a n i c a l l y o r p h o t o c o py w i t h o u t t h e p e r m i s s i o n o f t h e ow n e r , f o r p r i v a c y co n c e r n s .

RETAIL/WINDOW DESIGN

EVENTS/SET DESIGN

RESIDENTIAL

DESIGN THINKING METHODLGY

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COMMERCIAL

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SELECTED WORK

01 RETAIL/WINDOW DESIGN

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SELECTED WORK

VERSACE WINDOW

VERSACE WINDOW MILAN / MONTE NAPOLEONE, 2019

A conceptual interpretation of VERSACE runway 2019, using the brand language The design is inspired from using the colour blocks in run way 2019 with the typical baroque motifs that defines versace original language. The window is defined by foldable pannels that can be reused on the back side to create a different image for the next collection display, The pannels works as a background that could serve the wide range of products and give an iconic image that be easily re-created in other windows and corner shops The materials is mainly chosen carefully to refelect the luxurious communication of the brand, mirrored plexy, coloured glass, and cove lights.

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U s i n g V E R S AC E b a r o q u e m o t i f s t o c r e a t e t h e f o l d a b l e p a n n e l s , w i t W h co l o u r b l o c k s o f r u n way 2 0 19

VERSACE WINDOW

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T h e d i s p l ay i s d i v i d e d t o f e m a l e a n d m a l e w i n d ow, d e f i n e d by co l o u r s , w i t h a c c e n t t a b l e s f o r b a g s a n d a c c e s s o r i e s exposition

concept design 3d max and vray render photomontage VERSACE WINDOW

LENZUOLISSIMI

LENZUOLISSIMI MILAN /VIA DANTE , CORDUSIO 2019

A local Italian brand for Bed sheets, that wants to create a new brand idenity in an exisiting shop in the heart of Milan in Cordusio area. The idea is to create a new experience and maximize the display for bed sheets in a small given area inspirations and mood boards showing the idea of a wrapped space that creates an iconic image meanwhile serves the product display The design was created with two variations and mood boards to test the space with various languages, Wrapped box theme and Wireframe theme

mood board

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CONCEPT

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arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

references ·

project

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LENZUOLISSIMI

13.02.2019

Theme 1 - Warpped box arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

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projec

LENZUOLISSIMI LENZUOLISSIM

LENZUOLISSIMI

T h e s h o p i n t e r i o r i s l i ke a s c u l p tu r e b o a t o r s h i p , T h a t i s w ra p p e d w i t h wa l l s c e i l i n g a n d f l o o r

window design

L e d s c r e e n , t h a t c h a n g e s co n s t a n t l y a c co r d i n g t o t h e s e a s o n s a n d m a t c h e s t h e M i n i B e d s h e e t s co l o u r

T h e n a tu ra l o a k wo o d u s e d i n wa l l s a n d c e i l i n g a n d f l o o r t o co n n e c t t h e s h o p t o g e t h e r a n d p u s h t h e co l o u r s o f t h e sheets out .

M i n i B e d s t a g i n g t h e w i n d ow o n a p o d i u m w i t h g l a s s cove r , w h l e t h e r e s t o f t h e w i n d ow i s l e f t t o s e e t h o u g h t h e s h o p interior ,

T h e c e i l i n g cove s w i t h h i d d e n l i g h t t o c r e a t e a n a m i e n t light for the shop , and using pendant lamps for more accent light

f i l l e t e d g e s l a n g u a g e i s u s e d t o f ra m e t h e s h o p a s t h e p r o p o r t i o n s wa s c a l l i n g f o r i t

visualization

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LENZUOLISSIMI

T h e ve r t i c a l m o d u l e s t o e m p h a s i z e o n t h e h e i g h t o f t h e space.

C e l i n g cove l i g h t t h a t i s co n n e c t i n g w i t h t h e wa l l s ve r t i c a l m o d u l e s a n d g i v i n g t h e b ra n d a n e w i m a g e .

w h i t e i n n e r s h e l l t o s e r ve t h e b e d s h e e t s co l o u r s , w i t h raw o a k ve n e e r s .

U s i n g B r o n z e l e t t e r i n g , f i xe d o n t h e wo o d e n s t r u c tu r e f o r customer communication

U s i n g b r o n z e l e t t e r i n g t o r e f l e c t t h e n e w b ra n d i d e n i t y f o r communicating with clients.

T h e G r i d h a s a f r e q u e n t m o d e u l e o f s h a d ow g a p t o p r o m o t each colour pallette separetly

visualization

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LENZUOLISSIMI

T h e m e 2 - W i r e f ra m e U s i n g t h e b ra n d M i n i B e d a s a m a i n e l e m e n t i n t h e co n c e p t , i n w h i c h i t a p p e a r s a s l i g h t g l a s s b oxe s d e f i n e d w i t h m e t a l f ra m e s T h e N u d e St r u c tu r e h e l p s t h e p r o d u c t t o p o p u p c l e a r l y, a r o u n d t h e s c a t t e r e d l i g h t b oxe s o f t h e m i n i b e d

mood board

references

reference 19

CONCEPT project

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LENZUOLISSIMI

13.02.2019

a radovic y

arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

project

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LENZUOLISSIMI

13.02.2019

LENZUO

LENZUOLISSIMI

T h e i co n i c m i n i b e d b ox i s t h e m a g n e t i n e a c h wa l l , a r r o u n d w h i c h t h e a r ra n g m e n t o f b e d s h e e t s , t h e s ke l e t o n w i r e s helps the product to be visible from all the sides and to be the main protagonist of the space.

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A m ov a b l e t a b l e a t t a c h e d t o t h e s h e l ve s f o r p l c i n g t h e sheets and matching one with a n t h e r,

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w i r e f ra m e s c o n n e c t i n g t h e wa l l s w i t h t h e c e i l i n g ,

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o a k wo o d f l o o r, c e m e n t t i l e s wa l l s a n d c e i l i n g b r u s h e d b l a c k m e t a l s t r u c tu r e

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concept design sketches 3d max and vray render photomontage LENZUOLISSIMI

MARIJA PERFUMERY

DDSET, SUPPLIERS COORDINATION

DUBROVNIK , CITY CENTER 2019 A Small boutique located in the historical center of Dubrovnik city center, DESCRIPTION the design concept is based on two themes,

MATERIAL LIST SYMBOL

PA-1

MATERIAL LIST SYMBOL

PENDANT TRACK PENDANT TRACK S FOR PRODUCTLIGHTS FOR PRODUCT HIGH LIGHT HIGH LIGHT

PA-1

OFF WHITE PAINT (MATT FINISH) (TBD)PA-1 WHITE PAINT (MATT FINISH) (TBD) OFFIRON WHITE (MATTOFF FINISH) PA-1GALVANIZED INPAINT CHAMPAGNE FINISH (TBD)

MT-1

E LIGHT

MIRROR CIRCULAR LED LIGHT

ING COVE LIGHT CEILING COVE LIGHT

(TBD)

FAKE BEIGE LEATHER (TBD) FAKE BEIGE LEATHER (TBD) LELEATHER (TBD) FAKE BEIGE LE EXTRACLEAR MIRROR

MT-1

GL-1 1.PRESERVATION

THEME 2.FEMININE THEME

GALVANIZED IRON IN CHAMPAGNE FINISH GALVANIZEDFINISH IRON IN CHAMPAGNE FINISH GALVANIZED IRON IN CHAMPAGNE MT-1 (TBD) MT-1 (TBD) (TBD)GLASS EXTRACLEAR GL-2

LOGO LED LIGTH MIRROR CIRCULAR CIRCULAR MIRROR EXTRACLEAR EXTRACLEAR MIRROR MIRROR CIRCULAR GL-1MIRROR MIRROR GL-1 TILES (60X120) SISTEM-P LED LIGHT GL-1MARAZZI EXTRACLEAR LED LIGHT LED LIGHT MF PROJECT PERLA (TBA)

ING COVE LIGHT CEILING COVE LIGHT D LIGHT

LOGO LED LIGTH

EXTRACLEAR GLASS GL-2LOGO LED GL-2 LIGTH

LOGO LED LIGTH

VETRINE LED LIGHT

GL-2 EXTRACLEAR GLASS

EXTRACLEAR GLASS

MARAZZI TILES (60X120) SISTEM-P TILES (60X120) SISTEM-P MARAZZI TILES (60X120)MARAZZI SISTEM-P PROJECT PERLAMF (TBA) MF PROJECT PERLA (TBA) PROJECT PERLA (TBA)

DEEP STORAGE

D LIGHT

143

103

TRINE LED LIGHT

OFF WHITE PAINT (MATT FINISH) (TBD)

giving the client a second proposal incase of not being able to preserve the old stones of the SYMBOL DESCRIPTION DESCRIPTION FAKE BEIGE LEATHER (TBD) existing situation

MATERIAL LIST MATERIAL LIST

DESCRIPTION SYMBOL

01 A200

T TRACK RODUCT H LIGHT

MIRROR CIRCULAR LED LIGHT

181

MIRROR CIRCULAR LED LIGHT

RAGE LED LIGHT STORAGE LED LIGHT

01 A600

STORAGE

02 A601

SECTION 01 LIGHTING LOCATION SECTION 01 LIGHTING LOCATION SECTION 01 LIGHTING LOCATION 01 01 1:40 1:40 1:40

02 A200

20 150

METAL RACK WITH GLASS SHELVES

LOGO LED LIGHT SHELF LED LIGHT

SHELF LED LIGHT

GLASS FLOWER BOX

CIRCULAR LED LIGHT CIRCULAR LED LIGHT 01

CIRCULAR LED LIGHT

METAL RACK WITH GLASS SHELVES

03 A602

150

CIRCULAR LED LIGHT LOGO LED LIGHT LOGO LED LIGHT

GLASS FLOWER BOX

674

PENDANT TRACK LIGHT PENDANT TRACK LIGHT PENDANT TRACK LIGHT FOR PRODUCT HIGH LIGHT FOR PRODUCT HIGH LIGHT FOR PRODUCT HIGH LIGHT SHELF LED LIGHT

CEILING COVE LIGHT CEILING COVE LIGHT LOGO LED LIGHT

02 A200

VETRINES WITH LOWER STORAGE

CEILING COVE LIGHT

PENDANT TRACK LIGHT FOR PRODUCT HIGH LIGHT

CEILING COVE LIGHT

160

UPPER DISPLAY SHELVES

193

160

04 A603

A603

WALL PARTITION LEATHER FINISH

160

179

01 A603

218

AUTOMATIC SLIDING DOOR

SHELF LED LIGHT

160

01 A603

VETRINE LED LIGHT STORAGE LED LIGHT

04 60

AIR RETURN

SECTION 02 LIGHTING LOCATION 1:40 60

VETRINE LED LIGHT

179

STORAGE LED LIGHT SHELF LED LIGHT AIR RETURN

SHELF LED LIGHT

21 135

VETRINE LED LIGHT

STORAGE LED LIGHT STORAGE LED LIGHT AIR RETURN AIR RETURN IRON DOOR TO OPEN OUTWARDS

03 A202

173

129

SECTION 02 LIGHTING LOCATION SECTION 02 LIGHTING LOCATION SECTION 02 LIGHTING LOCATION 04 04 1:40 1:40 1:40

drawing

MARIA PERFUMERY - DUBROVNIK SECTIONS FOR LIGHTING LOCATION ALL DIMENSIONSALL TO BE CHECKED ON BE SITE. THISTO DRAWING FOR INFORMATION ONLY, NOT FORINFORMATION CONSTRUCTION. ALL DIMENSIONS BE ON SITE. THIS DRAWING IS FOR ONLY, NOT FOR CONSTRUCTION. DIMENSIONS TO CHECKED ONCHECKED SITE.ISTHIS DRAWING IS FOR INFORMATION ONLY, NOT FOR CONSTRUCTION. drawing

drawing

345

ALL DIMENSIONS TO BE CHECKED ON SITE. THIS DRAWING IS FOR INFORMATION ONLY, NOT FOR CONSTRUCTION.

MARIA PERFUMERY - DUBROVNIK MARIA- PERFUMERY MARIA PERFUMERY DUBROVNIK - DUBROVNIK

SHELF LED LIGHT

179

DRY WALL

VETRINE LED LIGHT

scale

01 A200

60 54

SECTION 01 LIGHTING LOCATION 1:40

scale

date

1:40 - A3

11.01.2019

date scale

scale date

A201 date

A201 A201 A201 11.01.2019 SECTIONS FOR LIGHTING LOCATION 1:40 A3 CHECKED 11.01.2019 SECTIONS FOR LIGHTING LOCATION 1:40 - A3 ALL DIMENSIONS TO- BE ON- SITE. THIS DRAWING IS FOR INFORMATION ONLY, NOT FOR CONSTRUCTION. 11.01.2019 SECTIONS FOR LIGHTING LOCATION 1:40 A3 drawing

MARIA PERFUMERY - DUBROVNIK

drawing

scale

FURNITURE LAYOUT

1:50 - A3

1.PRESERVATION THEME

T h e B o u t i q u e i s l i ke a p r e s e ve r e d tu n n e l w i t h s a n d s t o n e f l o o r t i l e s a n d s t o n e wa l l s a n d c e i l i n g , w i t h s h ow c a s e t h a t is made of galvanized metal prof iles and mirrors , and a full m i r r o r d b a c k wa l l b e h i n d t h e c a h e d e s k t o g i ve d e p t h t o t h e boutique, T h e p r o d u c t i s d i s p l aye d a s J E W L E RY i n s i d e t h e s h ow c a s e w i t h h i d d e n tu b e l i g h t s , a n d g l a s s i n c a s e . O n e p i e c e o f ov a l p e n d a n t l i g h t - c u s t o m i z e d - t o c e n t ra l i z e t h e b o t i q u e , a n d p r ov i d e u p lights to show the old stone textures and downlight for products.

The cash desk concept to be like a monolethic stone from the same material of the floor to dissolve inside the space. Tined mirror with Logo as the back wall to give depth to the linear boutique ratio. Using accent tulips flowers to reflect the Femine Fragrance displayed in the boutique

2.FEMINIE THEME

A o t h e r a l t e r n a t i ve u s i n g t h e s a m e s h ow c a s e d e s i g n b u t t h e boutiques space inspired form airplane, femine materilas, l e a t h e r wa l l c l a d d i n g , c o n c ave c e i l i n g h i d d e n l i g h s , p a s t e l colours.

concept design DDSET 3d max and vray render photomontage

DDSET, SUPPLIERS COORDINATION

MATERIAL LIST SYMBOL

DESCRIPTION OFF WHITE PAINT (MATT FINISH) (TBD)

7 7

MT-1

PA-1

GL-1 GLASS SHELF

MT-1 GL-1

EXTRACLEAR MIRROR

GL-2

EXTRACLEAR GLASS

DRAWER BASE FINISH IN LEATHER

MT-1

GALVANIZED IRON FRAME FIXED ON WALL, WITH INDIRECT LED LIGHT

FAKE BEIGE LEATHER (TBD) GALVANIZED IRON IN CHAMPAGNE FINISH (TBD)

MARAZZI TILES (60X120) SISTEM-P PROJECT PERLA (TBA)

GALVANIZED IRON FRAME FIXED ON WALL, WITH INDIRECT LED LIGHT

CHECK LENGTHS OF EACH MODULE FROM A100

GL-2 MIRROR DOORS WITH GOLA GL-2 top

MT-1

DE-ATTACHED SHELVES

1 2

MT-1 GL-1

GALVANIZED IRON FRAME (2X2CM ) , WITH INDIRECT LED LIGHT GLASS SHELF

MT-1

30 26

GL-2 top

60 56

MT-1

20 PULL TO OPEN WITH HIDDEN GOLA

MT-1 LE

GALVANIZED IRON FRAME (2X3CM ) FIXED ON WALL, WITH INDIRECT LED LIGHT DRAWER BASE FINISH IN LEATHER

GL-1

INTERNAL LED LIGHT FOR STORAGE

GL-2

28 30

VETRINE ELEVATION 1:20

MARIA PERFUMERY - DUBROVNIK

GL-2

MIRROR DOORS WITH GOLA

CHAMPAGNE PROFILE FINISH 2

CHAMPAGNE PROFILE FINISH 30

VETRINE SECTION 1:20

drawing

scale

date

VETRINE AND SHELVES DETAIL

1:20 - A3

11.01.2019

A603

SELECTED WORK

02 E VENT/SE T DESIGN

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SELECTED WORK

CANNES TFWA

CA NNE S T F WA CANNES TRAVEL RETAIL EVENT , OCT. 2018

The event main goal to create dispaly spaces dedicated for each brand (Gucci, Montblanc,Cartier and kering eyewear ) to promote the new eyewear designs, and a central sales area that interactes with cusomers. A double height display walll defines the sales area with back lit niches for product high light, 3D design and Renders, Mood boards, Set Design, Techichal Drawings , site vists,

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Il eatem ulpa eatur? Am quae eturem ium rero est, se dis adis re mi, omnistrum eriore, optae molorehent.

concept design 3d max and vray render technichal drawings contractors follow up materials selection site visits CANNES TFWA

CANNES TFWA

furniture plan

floor electricity plan

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ceilieng electricity plan

CANNES TFWA

Product Display wall

The display wall detail , showing the nich divisions a n d l o w e r s t o r a ge s f o r p r o d u c t w i t h m a t e r ia l s and f inishes

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2 0 0 9 BACKLIT LOGO WITH STAINLESS STEEL FRONT -CENTERED-60 CM HIEGHT, LENGTH IN PROPORTION

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GREY FABRIC COVER

STAINLESS PROFILE 2CM / MDF LAQUERED

50 CM LENGTH LOGOS, HEIGHT IN PROPORTION PRINTED ON DRESSWALL

WHITE FABRIC WITH BLACK PRINTED LOGOS STAILNESS SIDES/ MDF LAQUERED

WHITE FABRIC WITH BLACK PRINTED LOGO

GLASS SHELVES

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STAILNESS SIDES/ MDF METAL LAQUERED

GREY FABRIC COVER WHITE FABRIC WITH BLACK PRINTED LOGOS

STAILESS PROFILE 3CM WIDTH /LAQUERED MDF

GLASS SHELVES

KERING EYEWEAR LOGO

STAILESS PROFILE 3CM WIDTH /LAQUERED MDF

LIGHT BOX ADV

A DISPLAY MODULE DETAIL

SECTION A-A

CANNES TFWA

CANNES TFWA PROVIDED BY KERING EYEWEAR

KARTELL GHOST CHAIRS

IKEA RUNNERS AND MIRRORS

IMAC

TO BE PROVIDED

Kering Set Selection

Selec tion furinture and a ce s s o r i e s f o r e a c h a n d ever y area based on the b r a n d s p r e f r a n ce s

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4 VASES FOR EACH TABLE WITH WHITE AND GREEN ORTENSIA

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TO BE RENTED

SANTIAGO TABLE 180X120CM

WHITE TWIGGY FOSCARINI

CANNES TFWA

Cartier display area

using Car tier brand l a n g ua ge a n d v o c u b u l a r y to create the display area, using brushed metal claddings, projec ted and r e ce s s e d m o d u l e s .

BRUSHED ROSE GOLD LAMINATE

DRESSWALL ADV

BRUSHED YELLOW GOLD LAMINATE

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BRUSHED SILVER LAMINATE

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BRUSHED ROSE GOLD LAMINATE

BRUSHED YELLOW GOLD LAMINATE

BRUSHED SILVER LAMINATE

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BRUSHED ROSE GOLD LAMINATE

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A B

ELEVATION B CANNES TFWA

CANNES TFWA

BLACK TWIGGY FOSCARINI

KARTELL GHOST CHAIRS

CARTIER BLACK TABLES

TO BE PROVIDED

Cartier Set Selection

Selec tion furinture and a ce s s o r i e s f o r e a c h a n d ever y area based on the b r a n d s p r e f r a n ce s

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2 0 0 9 CARTIER PLEXI MIRROR LOGO TO BE

CARTIER TRUNKS

ADV BANNERS

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1 ARECA PLANT WITH WHITE VASE

2 VASES WITH RED FLOWERS IN GOLD MIRROR VASE

CANNES TFWA

* DINING TABLE WITH 2 PARASOLS

* LOUNGE AREA EACH SET WITH PARASOL AND RUG

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* ETHIMO - CRONOS EXTENDING TABLE, NATURAL TEAK

* ETHIMO - COSTES DINING CHAIR , NATURAL TEAK FINISH , ACRYLIC NATURE WHITE TISSUE * IKEA - SEGLARÖ / SVARTÖ SUSPENDED UMBRELLA WITH BASE , INCLINABLE BEIGE, DARK GREY / UNO PIU PERGOLA SHIBUYA, WHITE

* ETHIMO - MALINDI RUG 200CM X 300CM

* ETHIMO - COSTES 3 SEATER SOFA , LOUNGE ARMCHAIR, COFFE TABLE NATURAL TEAK FINISH, NATURAL WHITE TISSUE ) * ETHIMO - MEREDIAN POUF - NATURAL TEAK FINISH, NATURAL WHITE TISSUE * IKEA - SEGLARÖ / SVARTÖ SUSPENDED UMBRELLA WITH BASE , INCLINABLE BEIGE, DARK GREY

terrace lounge

using ethimo renatble f u r n i t u r e a n d i ke a p a r a s o l t o c r e a t e l o u n ge s for gathering af ter the event. CANNES TFWA

CANNES TFWA

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Design Realization CANNES TRAVEL RETAIL EVENT , OCT. 2018 site phots showing the design execution and materials and furniture

COFFEE BREAK

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“Adventure in life is good; consistency in coffee even better.” Em veligent, nobis doles re cus nobis res aut rem lisciae voloreped quidelest etur aspelit voluptatis endit et et quibus et hil imaximet, inullabo. Por rero earum arciis aut quo dolum aborem invenimaxim des que nulparchil intus et laborpo rumquae doluptatur, sinvellianis repudi beario. Uga. Et doloreptae velecto taectem oluptiandis ero et lis aut laboreris molectur si volor a soluptatio ius, sequo maximol uptatat estiam

CANNES TFWA

ALESSI

AlESSI FIVE SEASONS MILAN / ALESSI STORES, 2018

Display set design to be placed in the flag ship store for Alessi Five seasons collection, the idea is to create a set design that communicates the five sensations that Marcel Wanders designed for each fragrance and to make the users realise it through five different balloons each of them representing one frangrance .

two options where created to see the best fit for the various shops layouts, First set : each balloon as a separate table with different heights Second Set : one large table combining all the fragrances and the ballonons

concept design

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ALESSI

SELECTED WORK

03 RESIDENTIAL

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SELECTED WORK

LONDON REGENT’S PARK PRIVATE VIP RESIDENCE , LONDON 2019 3 Storey and a Basement residential villa, for a VIP client that owns a fashion brand, in which the house starts to be a reflection of the runways, through the vivid choice of materials and patterns which makes each and every room as unique as it could be. Attached with a garden gazebo, a GREEN THEME with Gio Ponti furniture with Foransetti Accesories. The interior walls is hand painted ,each room with a particular theme , matching with the selection of furiture fabrics and bathrooms marble selection,

Restoration works for the elevation and landscapping to unify with the attched villa and have the same exterior language

_LO

_REGENT’S PARK AP

254

+6.91

+3.16

235

+2.37

spessore non rilevato

+0.02

QUOTA SG

-0.16

-0.02 16

+0.00

-0.16

QUOTA DD

spessore non rilevato

-2.00

58 REGENT'S PARK ROAD

arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

60 REGENT'S PARK ROAD

draw Back Elevation-Side Elevation 1:100

project

page_45

Regent’s park apartment

14.03.2019

Design coordination Moode boards Visualizations Design drawings

Mood Boards

LOWERGROUND FLOOR

arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

draw

project

page_20

mood boards

Regent’s park apartment

14.03.2019

Third Floor Plan

STAIRCASE H 2.78m ceiling 12 mq wall 33 mq new parquet 6,5 mq

+5.60

STUDIO H 2.76m

BATHROOM N.2 H 2.75m

+6.90

GUEST BEDROOM N.1 H 2.69m new parquet 20 mq

arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

DOUBLE WARDROBE H 2.76m new parquet 5 mq

draw 1st Floor Plan 1:50

GUEST BEDROOM N.2 H 2.76m new parquet 22 mq

project

page_24

Regent’s park apartment

14.03.2019

Ground Floor Plan

+1.25

+1.20

STAIRCASE ceiling 5mq walls 22 mq

+0.01

wardrobe BATHROOM walls 24 mq

+0.00

ENTRANCE

-0.61

+0.01

264 136

CONGELATORE + GHIACCIO

TV ROOM ceiling 25 mq walls 11 mq

FRIGORIFERO

VINI

DISPENSA

FORNO

264 136

DINING ROOM ceiling 38 mq walls 28 mq

264 136

-0.01

CASSETTIERA

LAVELLO + LAVELLO CON TRITARIFIUTI CASSETTIERA

LAVASTOVIGLIE

+0.00 CESTINO

arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

draw Lower Ground Floor Plan 1:50

CESTINO

264 136

-0.07

FORNO + MICROONDE

REFRIGERATOR ROOM

project

page_26

Regent’s park apartment

14.03.2019

Bathrooms Marble selection

MARBLE

Malakite Lower Ground Floor

Onice Alabastro Egizian Basement Bathroom

arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy t. +39 0234536129 web. www.m2atelier.com mail. info@m2atelier.com

Azul Macaubas 2nd Floor Bathroom 1

Rosa Portogallo Cipria 2nd Floor Bathroom 2

Bianco Sivec Lower Ground Floor opt.1

Statuarietto Lower Ground Floor opt.2

New Belgium Black Lower Ground Floor opt.1

Maquinia Lower Ground Floor opt.2

draw

project

page_40

Marbles

Regent’s park apartment

14.03.2019

Green Gazebo

arch. marco bonelli/arch. marijana radovic

draw

project

page_10

battente

riportante nervature delle inferriate

battente

SVILUPPO FACCE _scala 1:50 Gazebo Detail

tipo C 232

380

21 12 0 0

210 120

tipo A

PIANTA_scala 1:25

tipo B infisso a due ante a battente

4 20tipo B

210 120

4 tipo B

0 21 0 12

21 12 0 0

210 270

238

210 120

BAR

238

0 21 0 12

tipo A

tipo B 20 4

210 120

tipo B 4 20

tipo A

232 tipo A

tipo A infisso a due ante a battente

PROSPETTO_scala 1:25

tipo B infisso a due ante a battente

tipo B tipo C pannello cieco infisso a due ante a riportante nervature battente delle inferriate

tipo A infisso a due ante a battente

tipo B infisso a due ante a battente

tipo A infisso a due ante a battente

SVILUPPO FACCE _scala 1:50 arch. marco bonelli/arch. marijana radovic via londonio 29. 20154 milan. italy

draw

project

page_28

TWIN HOUSE PRIVATE RESIDENCE , EGYPT 2014

A Tw o f l o o r c o n t e m p o r a r y r e s i d e n t i a l v ill a , The lobby is defined with a floor marble p a t t e r n r e f l e c t i i n g o n t h e c e il i n g , T h e Re c e p t i o n i s m a i nl y g i v i n g a w a r m m o o d t h r o u g h p a r q u e t t e f l o o r i n g a n d w o o d w a ll claddings, w h il e t h e l i v i n g r o o m i s m o r e o f a n d i n d u s t r i a l m o d e r n m o o d w i t h s m a ll p a n t r y.

E n t ra n c e l o b by , p a s e t co l o r wa l l s , m a r b l e f looring and stepped c e i l i n g c ove l i g h t s

T h e s e co n d f l o o r deidcated for b e d r o o m s a n d coz y family living

Design Visualizations Design drawings

SELECTED WORK

04 DESIGN THINKING METHODLODGY

2 0 0 9

2 0 1 9

SELECTED WORK

KARTELL COLLABORATION WITH IED MILAN 2017 /TURATTI FLAGSHIP STORE The activity aims to re-define and re-formulate the current formula and architectural / commercial concept of KARTELL Store, Both from the exhibition point of view and the communication one. In short, it requires you to imagine and propose new original interior design concept for the “eyes” of Kartell to the world: the trade window and the first activation point of whatever interest to the brand. From the exhibition and retail point of view, it requires designers to be able to approach the new concept store in the perspective of a format “in harmony” with its hosting cities, then not closed and to discover but, on the contrary, open, strongly communicative and synergistic with its context, and even based on a “cultural exchange perspective,” a social and civic dialogue with it. .

A f t e r a D e e p r e s e a r c h a n d a n a l y s i s , i t wa s c l e a r h ow m u c h t h e b ra n d r o o t s a n d h i s t o r y i s t h e e d g e i n t h e n ow d ay s m a r ke t a n d m i s s i n g f r o m t h e i r co m m u n i c a t i o n t h u s l e a d i n g t o d e ve l o p a co n c e p t f o r t h e s t o r e s w h i c h a l l ow s c u s t o m e r t o t rave l i n t h e p r e s e n t o f t h e b ra n d , co n n e c t i n g t o i t s h i s t o r y a n d v i s u a l i s i n g t h e f u tu r e . A n d s o t h e i d e a s i s t o c r e a t e A L i ve Trave l l i n g w i t h Kartell. B y D i v i d i n g t h e s p a c e i n t o t h r e e p a r t s a c co r d i n g t o t i m e l a p s e s . T h e p a s t p r ov i d e s a n e m o t i o n a l h i s t o r i c a l e x p e r i e n c e t o t h e c u s t o m e r s , t h e f u tu r e i s a v i s i o n , ye t t o co m e s h a r i n g t h e l a t e s t i n d u s t r i a l p l a s t i c r e vo l u t i o n , a n d t h e p r e s e n t we av i n g t h e p a s t a n d t h e Fu tu r e t o g e t h e r , g i v i n g t h e c h a n c e t o t h e u s e r s t o l i ve t h e products real time. T h e s h o p w i n d ow, a s a m a g n e t t o i nv i t e u s e r s t o t rave l t o d i f f e r e n t e ra s o f t i m e f r o m a c r o s s t h e wo r l d a l o n g s i d e Kartell products.

Fl e x i b l e m ov a b l e p a n n e l s f o r h o s t i n g p r o d u c t s i n d i f f e r e n t e nv i r o n m e n t s a n d p r ov i d i n g t h e s h o p w i t h u d a p t a b l e l ayo u t s , C a l l i n g yo u n g a r t i s t s f r o m a l l ove r t h e wo r l d t o p o r t ray t h e i r t a l e n t o f h a n d - we av i n g t h e t ra d i t i o n a l a n d c u l tu ra l p a t t e r n s o f t h e i r co u n t r y o n t o p a n e l s w h i c h s e r ve a s b a c kdrops for Kartell products.

“ The Mind Roll ”

T h i s g i ve s a c h a n c e n o t o n l y t o s a t i s f y t h e n e e d s o f t h e p r e s e n t d ay t a r g e t s b u t a l s o t o r e a c h o u t t o a n e w t a r g e t g r o u p o f A r t i s i a n s a n d t h u s a n e n t i r e co m m u n i t y a s s o c i a t e d with them.

A tool of Design thinking methodolgy to analyse , synthisyse the Brand Debreif and a way to approach the concept in a “Story telling process”.

The proposal for the shop is f lexible, which can be a d j u s t e d a c co r d i n g t o t h e n e e d s o f d i f f e r e n t e ve n t s a n d i s also adaptable to various shop sizes. I n t h e e n d , T h e s h o p i s a j o u r n e y b e t we e n T i m e a n d S p a c e i n K a r t e l l ’ s i d e n t i t y. Brand Analisys & synthesis

Observations & Investigation

Trends analysis

Concept & Realization

Concept :

KARTELL

-COMPETITION-

IED COMPETITION 2016 The competition regards the choosing wisely an Italian Brand that has a great rolein the italian design history and understand the brand value, and identity and hence , Design a space that communicates the brand and create a value propostion.. .

The mediator i s a co m m u n i t y s p a c e w i t h o p e n e d d o o r s t o t h e public of fering them an emotional experience... t h r o u g h m u l t i s e n s o r i a l j o u r n e y a n d c a p tu r i n g t h e i r d r e a m s a n d i m a g e r y, ra i s i n g t h e d e s i g n v a l u e awa r n e s s by c r e a t i n g m e m o r i e s a n d b o n d s w i t h t h e p r o d u c t s , b i n d i n g i t w i t h h i s t o r y, c u l tu r e a n d t ra d i t i o n s . . . . T h e s p a c e we l co m e s t h e d e s i r e o f p e o p l e t o e n g a g e with professionals for a better understanding for d e s i g n c u l tu r e t h r o u g h v a r i o u s c o l l a b o ra t i o n s a n d s o c i a l a c t i v i t i e s e n r i c h e d by d e s i g n e r s , vo l u n t e e r s and the public.

Visualizations

T h e H i s t o r i c a l f l o a t i n g wa l l s , n a r ra t i n g t h e h i s t o r y o f the products and the designers who shaped Alessi, a d a r k i n t i m a t e s c a l e . . T h e G l a s s B ox , f o r c o l l a b o ra t i n g wo r k s h o p s a n d c u l tu ra l a c i t i v i t i e s . .

AMAZON COLLABORATION WITH IED MILAN 2017

Redesigning Amazon logistic center and offices, through analyzing the brand values and observing the current behavior of the employees and associates in the space, the project aims to create a better working environment for the employees for better productivity and brand benifits.

DESIGN THINKING METHODOLOGY

Under s t anding t oday ’s A ma z on: V i siting A mazon Roge re do and anal y sing the curre nt work ing Env ironme nt s , the ne gati ve s , the p ositi ve s and how to turn the ne gati ve s to p ote ntial s .

P er s ona s :

Tr end s :

Prop o s ing the p e r f e c t p e r sona s that we de s i gn our proje c t f or the m , according to the ob s e r vation s anal y si s - di ve r s e e mp loye e s with variou s inte re s t s and culture s .

Ke e ping a w ide eye on the curre nt tre nd s , how of f ice s and work ing e nv ironme nt s are create d to adap dt the variou s ide ntit y f or e mploye e s and meanw hile re f le c t the home f e e ling .

Concept sketches presenatation

connecting e m p l oye s s w i t h their emotions and personal memories, each h a s h i s ow n i d e n t i t y. connecting the e m p l oye s s w i t h b ra n d t o f e l l a p a r t o f t h e b ra n d big umbrella.

touch points, and experience s t ra t e g y, changing the time s p e n t i n wo r k t o a c t i ve t i m e w h e r e m p l oye s s g e t motivated and communicates and feel at home 84

s p a c e s t ra t e g y : creating various modules for of f ice spaces to adapt t h e r e q u i r e d wo r k scenario. creating activies that calls people for togetherness and ref lect the home feeling.

zoning diagram

Z o n i n g & S p a c e s t ra t e g y : C o m m o n c e n t ra l e n t r y d i v i d i n g t h e space to of f ice area and a break area associated with the required ser vices

Z o n i n g & S p a c e s t ra t e g y : using the f lixible modules to create dif ferent functions, and def ining t h e t wo a r e a s w i t h e d g e wa l l s a s magnets for each zone

plan

l ayo u t d e ve o p l m e n t : a c c co r d i n g t o t h e s p a c e s t ra t e g y t h e l ayo u t d e t a i l s s t a r t s t o d e f i n e t h e space more and the fuctions, a n o p e n s p a c e , d e f i n e d by d i f f e r e n t geometrical modules that can be changed according to the happening.

Visualizations

The space is calling for togetherness, Upholstered co m f y f u r n i tu r e i n co n t ra s t w i t h steel ,, bring home emotions and wa r m t h . . Dominate colors a r e n e u t ra l a n d a c c e n t v i b ra n t colors I n f o g ra p h i c d e s i g n (t h e f l o o r t a p e s)

Visualizations

Wa r e h o u s e ceiling with s t r u c tu r e t h a t has pendant l i g h t b oxe s which has communication messages for t h e e m p l oye e s , to motivate them while wo r k i n g

ADIDAS COLLABORATION WITH IED MILAN 2017 Adidas / Basurama“ Play The Streets ”

Company Debrief

The Project is Dedicated to help Public to interact and use the streets as a source of play.. As we were Given the Debrief from Adidas and Basurama, the main constraints was to get inspired from Adidas as a future brand for sustainble trends and setting new life styles ... And Learning from Basurama to see the new dimensions of watse as source and connecting public and private spaces through useful activities for the society that gives a positive message and value to us as humans in this world....

Brand Analisys & synthesis

Observations & Investigation

Re a l t i m e experience

Targets & personas

Concept & Realization

C o n s i d e r i n g t h e p owe r o f technolog y and social media , we d e ve l o p e d “ Q r co d e ” p r e s e n t o n e a c h wo r k- o u t t o o l , t h a t s h ow s t h e E xe r c i s e , a n d “ A n A P P “ t h a t co n n e c t s t h e user with the bus stops hosting the “ H e a l t hy Pa ra - Gy m s “ in dif ferent parts of the cit y , c r e a t i n g h i s ow n p r o f i l e w i t h f r i e n d s n e t wo r k a n d co m m u n i t y a n d a l s o n o t i f i c a t i o n s t o ke e p h i m a l way s e n g a g e d … s u p p o r t i n g by a # H a s h t a g # yo u a r e p a r t o f i t f o r s p r e a d i n g a n d c r e a t i n g s o c i a l c o m m u n i t y…

BETTER WORLD -COMPETITIONSPD COMPETITION 2015 The competition regards the candidate’s creativity to make “A better world” improving the quality oflife, space efficiency and reducing boundaries for the human being. The design space is for social use , for public or private use, an exhibition, a shop an office,,,its a free constraint project.

Concept :

T h e i n t e r ve n t i o n o f s e ve ra l r o u n d e d w i n d ow s f o r c r o s s ve n t i l a t i o n a n d entering the classroom t h r o u g h i t i n a p l ay f u l spirit .

The metaphorical relationship for the children and the planted seeds, is emphasizedvia sk ylight d o m e s t h a t f ra m e s t h o s e beautiful plants and creates a seamless connection with the e nv i r o n m e n t , m e a n while enabling the children to wa t c h t h e i r ow n p l a n t s g r ow.

“ T h e U r b a n S e e d ” i s a m i xe d u s e 2 0 f t c o n t a i n e r, directed to the Children of Cairo slums. T h e p r o j e c t a i m s t o c r e a t e a p o s i t i ve intimate learning space accompanied with p l ay i n g a r e a A n d a we l co m i n g common deck for gathering activit y d u r i n g d ay, a n d s e l l i n g a c t i v i t i e s during night , with a lush green roof top for individuals planting.

Visualizations

SELECTED WORK

05 commercial

100

2 0 0 9

2 0 1 9

SELECTED WORK

101

KITCHENS&CO EXHIBITION DESIGN , EGYPT 2015 CUCINE LUBE, BAUFORMAT KITCHENS

An exhibition booth Design for “kitchens&co.” for two successive years 2014, 2015 in one of the most famous yearly exhibitions “le Marche” Supervised the execution of the booths and material selection , Styling and furnishing , The goal is too create a simple design that attracts and stands out in the exhibition with smart materials that can be easily installed and uninstalled after the exhibition is over,and serving the kitchens to stand out dramtically.. This kitchen is one of the very unique designs for LUBE , called “The Pantheon” and so a customised wall paper was choen wisely to give depth for the booth in harmony with kitchen mood..

Set design

102

103

104

105

Design realization photos, materilas selection and accessories, The idea is to place the main kitchen partially hidden to drive cleints to the stand, symmetric entrance, and flags for branding

concept design technichal drawings contractors follow up materials selection

CUCINE LUBE SHOWROOM KITCHENS SHOWROOM DESIGN , CAIRO 2013 An exisiting residential building and the challange To deal with existing constraints and site beams and coloumns, and emphasize on the showroom separately, from the rest of the resdential building. The elevation Design was inspired from the classical italian designs, a modular facade with large windows and uplights to highlight the verticality at night. The landscape follows the elevation design , having a symetrical approach emphasizing on the entrance with a central custom made floor medalion. This project IS 360 DEGREE as so called, as i was responsible for the whole process, design idea, CADdrawings, 3d max and renders, and site execution supervision, even the showroom styling and accessorising... And yet i was involed in kitchens design as well.

106

107

Visualizations and layouts

Ground floor plan

108

109

First floor plan

Design Realization

110

111

2 0 0 9 · 2 0 1 9

SARA TAREK Milan, Italy sarahtarek9@hotmail.com

SELECTED WORK