How to get the most from working with a copywriter - Angela Pickett

Look at things like: • Your social media statistics • Your email marketing statistics • Your financials – what activities made the most money • Your website statistics – traffic, enquiries, conversions, etc However, you’ll also want to take a look at how what you did worked for you personally. Often, it’s really easy to get caught in the trap of offering products and services you don’t enjoy providing, just because that’s what everyone else is doing or because you think your customers want it that way. Ultimately though, if you don’t enjoy it, you need to figure out a way of switching it up so you do. This might be changing how you deliver a service to make it easier for you, deleting a service altogether, or transforming it into something else. If it’s really successful and you don’t want to stop it – see whether you can bring in a staff member or a sub-contractor to perform that service for you. When looking at all the data, you may also be able to pick up on missed opportunities. Things like extra follow up and support can really make a difference in sales. 2. Set your goals for 2023

Goals are where you want to go or get to. They can be financial goals, or they can be based on other statistics such as social media follower numbers or getting a certain number of people onto your email database. They can also be slightly less measurable, such as positioning yourself as an expert in your field, etc. You’ll most likely want to set a few goals for the year, just don’t get caught in the trap of setting too many. You’ll also want to stretch yourself that little bit beyond where you think you can get to (many of us aim too low), but also not be aiming so high that it’s near impossible to achieve. There’s a sweet spot in there somewhere. Sometimes it helps to really let yourself go a little crazy and brainstorm all the things you’d love to achieve, without moderation. Then, go back over them and pick out the most important ones – and set a reasonable target around each. Nothing can be planned, without a clear strategy. For each of your goals, you’ll need to define the ways in which you’ll achieve them. Things such as: • Marketing strategy • Sales strategy • Profile building strategy • Lead generation strategy • Nurture strategy These things aren’t something we can give a cookie-cutter approach for in a single article. The types of strategies you choose will depend a lot on the type of business and industry you’re in. Our best advice, if you struggle with this, seek out some assistance. 4. Define your activities

Write a list of your own main business activities or offers. Clearly, if you’re a sparkie or a generalstore owner etc. this may not be necessary. There’s a good chance that much of your day-to-day activity will be relatively the same. But say you run a business as a marketing coach, who offers 1:1 coaching sessions, a group course with coaching that runs for 8 weeks at a time, and you sell a book. In this case, you’d be wanting to list those three activities or offers. Your 2023 activities may also be different to the activities you did during 2022. Make sure everything you do and offer aligns with your overall strategy and goals. For example… Denise Duffield - Thomas (you’ve probably heard of her!) sells one major product – a course on money mindset, called Money Bootcamp. She has a couple of smaller offerings, but even they lead to Money Bootcamp. She often says when it comes to her marketing ‘all roads lead to bootcamp’. This is her way of staying focused on selling that main offer at all times, as it’s where she earns most of her income. It also guides her strategy to make sure they lead people there.