How often should you review your website content - Sarah

This is where we map out when you’ll do what. HERE’S THE PROCESS Block out your own personal dates Holidays, time off, creative days, your kids’ birthdays and ballet concerts. These types of personal commitments should always be marked on your calendar first, and as early as possible. Build in time, where possible, to take time out for you and your friends and family. Whether it’s longer holiday periods throughout the year, or a week here or a day there. Often as business owners, we have the tendency to mark this in last – which means, it generally never happens. Remember – burnout is not sexy, and not only does it slow you down, but it can kill your business. Time to rest and have fun, really matters! Mark down public holidays and significant industry events If you’re using a calendar that already has public holidays, that’s fine, skip that step. But otherwise, mark them down. Next, think about any significant events that might be relevant to your industry or business. Things like National Agriculture Day or Rural Women’s Day etc. Plan out your activities, offers, nurture periods, launch periods and work periods Following on from the above example of a marketing coach, with three main offers, you’d now need to schedule in when you plan to do this work – and when you’d need to therefore launch, market and sell this work. Selling 1:1 service’s such as coaching or consulting, plus selling a book, might well be something you do all year around. While selling an 8-week group program may only occur 3 times a year. This 8-week program, however, won’t just magically sell itself in the weeks leading up to you wanting to run it. You’ll need to think about nurturing and warming up your audience, creating a launch strategy over several weeks, including dates as to when you’ll be taking sales BEFORE you intend to actually start the course. You’ll really be wanting to think about the times of the year where you should be marketing your book, marketing your 1:1 session’s and marketing your course launches. Creative time For many of us, our businesses aoften rely on our own creativity. We are the ones coming up with books, courses, memberships and more to teach certain skills to our audience. We also need to be publishing social media content, blog articles, podcasts and more to continue to grow our audience, nurture our audience, convert more sales and grow our businesses. All of this takes creative energy. Without it, we don’t tend to have much of a business. Scheduling creative time therefore can be really important. Giving yourself that space to breathe and create can be absolutely business and life changing. Working ON your business time Too many of us get stuck working IN the daily grind of our businesses, rather than working ON our business. Working on your business, in terms of strategic review and planning, plus implementing new initiatives is where your growth will happen. Otherwise, you risk standing still. Scheduling in time on a regular basis to think and be strategic is absolutely critical if you want your business to get bigger, get more profitable and to succeed long term. A successful business needs to be planned for There are lots of different approaches to planning out business activities and it’s something you could literally write for days on, without ever finishing. It really is critical however to take planning seriously and give it the time it deserves. Otherwise, you really are just stabbing in the dark. If you struggle with this, as many of us do, it’s always a good idea to seek out some professional advice. Often, we’re just too close to our own businesses to really be impartial enough to see what needs to change. And if aspects such as financial management and marketing aren’t your area of expertise – you’re likely to need to seek out this type of specialist help to formulate the right plans for you. Talk to your accountant and/or bookkeeper. Reach out to a marketing consultant who can assist. However, one of the most important things you can do is to listen to your existing clients and