The Big, Bold Mindset & Approach

All successful business building strategies and marketing, starts with the right mindset and approach.

Without thinking about these aspects, your marketing TACTICS just won’t work the way you want them to.

Focus On Building Relationships

More and more, people and consumers are craving real relationships. When looking at any marketing you produce for your business, you MUST have the aim, not just in the back of your mind, but at the forefront, of forging and building relationships with your customers.

But not just your customers. You also need to think about creating relationships with suppliers and strategic industry partners who could assist you. You should also forge relationships with other business owners, whether that be locally or online. While you should always approach ANY relationship building exercise with an attitude of ‘how can I help THEM’ – you just never know how that generosity will come back to help you.

SATISFY CLIENTS & CUSTOMERS MORE

The stock standard approach to customer service and client liaison will just not cut it in 2023. People expect more than that.

To set yourself apart from your competitors, whether you sell products or provide services, you must go that extra mile in keeping them happy and delivering more than they expect. Meeting their expectations isn’t enough. Exceeding them will create an impact and generate positive reviews and referrals. And often, it’s easier to do this than you might think.

GET CLEAR & CONSISTENT

Clarity will always win the day. If you’re muddled on what value you provide to your ideal customers, your messaging will be muddled, your strategy and marketing will be muddled – and your customers will end up muddled.

A confused mind does not buy.

Therefore, you need clarity – and so do they, so they can clearly see the value they’re getting.

Once you have clarity, you need to portray that clarity consistently. Consistency helps with clarity and helps people to get to know your brand and to trust you.

Be Truly Authentic

One of the biggest advantages we have as smaller businesses is that we can make our business really personal. Our customers crave connection to the purchases and investments they make, and also to the businesses they support.

Gone are the days where business and marketing have to be stiff, formal or corporate. All of that, equals boring.

People love connecting with other REAL people. Be yourself, quirks and all. If you’re engaging with your marketing – you’ll win over more customers.

REMAIN INNOVATIVE & ITERATIVE

The most successful businesses out there today aren’t the ones who follow the rest of their industry. The successful businesses innovate, disrupt and dare to be different within their industries. And they do so, continuously.

They’re constantly changing things up, reviewing what works and what doesn’t, and finding the opportunities that no one else has spotted.

Innovation stands out and cuts through the noise.

Keep Things Simple

Simplicity is seriously underrated. And from this article, you may well get the impression that business and marketing is quite complicated. It certainly can be. However, often, it’s the simple things that work.

Even when you’re going bigger and bolder than ever before.

Simple should never be underestimated.