THE BEST WAY TO MARKET YOUR BUSINESS IN 2023

(Hint: Go Big, Bold & Brave!)

By Sarah & Toby –The Rural Marketing Company

Marketing is getting harder and harder. Most markets and industries are saturated, and consumers are getting bombarded with endless marketing messages left, right and centre. Particularly, on social media. Which means most people are really tuning out to a lot of advertising. They scroll through social media feeds and ignore the vast majority of ads.

So, what to do? How does a small business stand out and succeed?

Our advice for 2023 to our clients at The Rural Marketing Company is to think BIG and think BOLD.

The business owners who succeed are the ones who are prepared to go the extra mile. And this doesn’t mean you need to work harder or longer hours to produce more (which tends to be our natural tendency!) –but you do need to be willing to go where other business owners aren’t. To tackle the strategies and tactics that scare the vast majority of other businesses.

It starts, with the right approach and mindset by:

• Focusing on Building Relationships

• Satisfying Clients & Customers More

• Getting Clear & Consistent

• Being Truly Authentic

• Remaining Innovative & Iterative

• Keeping Things Simple.

And, by implementing the following bold tactics:

• Writing Books

• Producing Videos & Podcasts

• Implementing Clever SEO

• Creating Better Content & Messaging

• Devising Bigger Lead Magnets

• Crafting Bolder Sales Funnels & Nurture Processes.