Kissable Lips by sara mangoli

kissable lips

kissable lip

Mission Statement

Marketing Plan

Flavors

Style Guide

Stationery

Outdoor Advertisement

Product Development

Merchandising Apparel

Promotiion

Website

Merchandising Apparel

MISSION STATEMENT

“kissable lips” is the world’s leading makeup (lip makeup) authority among both professional makeup artists and consumers. It’s meant to be a high-end cosmetics brand that markets teens and women. Kissable Lips includes a variety of colors to choose from that best fits your skin tone and desired choice for day and evening wear. It also comes in different textures to give your lips a more radiant and fun look. It will make your lips dazzling and more attractive. kissable lips is created for all skin types. It’s hypoallergenic and has been tested to prevent allergic reactions by being kinder to your skin than the usual cosmetics. This line is conceived to embrace all consumers and is there to meet costumer’s need for high quality services. kissable lips will make any girl or woman feel good. This product line can be found in department stores and on the web.

“Where the heavenly taste begins”

MARKETING PLAN

“kissable lips” offers a line of products that are eye-catching to so many. Its primary competitor is LIP SMACKERS. They both have comparable prices and come in variety of flavors. For now, kissable lips comes out in four flavors: watermelon, strawberry, kiwi, and chocolate. The marketing strategy, store displays, packaging design, and advertisements has a done a successful job in drawing costumers in buying the products and being happy with what they’ve purchased. “kissable lips” headquarters are located in Santa Monica, California, and the secret formula for the lip products are prepared in a laboratory in the same district. This cosmetics line is generally created for teenagers, but any girl or woman who desires to see what kissable lips taste like, can use it. Style guide books teach the consumers how to create their own look by choosing the right lip makeup that best fits their taste and look. “kissable lips” is now being advertised everywhere. It is seen in magazines, on cars, and billboards. These advertisements are portrayed in a colorful manner to be eye-catching to the public. It also has a website for consumers to visit and check out all the available products and the new upcoming releases. The website is also designed in a colorful mode to attract consumers and have them enjoy browsing through the site.

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kissable lips

watermelon

lips lips kissable kissable

chocolate

kissable lips

kiwi

strawberry

kissab

lips kissable lips kissab kissablelips lipskissable kissable kissable lips

FLAVORS

STYLE GUIDE

Love LetterTW

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

C=9 M=56 Y=29 K=0

C=22 M=2 Y=82 K=0

C=34 M=58 Y=73 K=17

C=11 M=99 Y=93 K=6

C=11 M=84 Y=64 K=1

C=40 M=20 Y=66 K=1

C=40 M=59 Y=59 K=19

C=11 M=72 Y=47 K=0

C=73 M=12 Y=85 K=1

C=53 M=16 Y=94 K=1

C=48 M=69 Y=69 K=49

C=85 M=38 Y=88 K=32

C=0 M=0 Y=0 K=100

C=54 M=74 Y=73 K=76

STATIONARY ki s sa bl e li ps kissable lips

Kissable Lips 1859 Kissable Lips Ave. Los Angeles, CA 90025

Sara Mangoli President 1859 Kissable Lips Ave. Los Angeles, CA 90025 Kissable_Lips@gmail.com www.KissableLips.com

Phone: (1818)204-9876 Mobile: (310)570-7936

Kissable Lips President 1859 Kissable Lips Ave. Los Angeles, CA 90025 Kissable_Lips@gmail.com www.KissableLips.com

Phone: (1818)204-9876 Mobile: (310)570-7936

1859 Kissable Lips Ave. Los Angeles, CA 90025

kissable lips

Sara Mangoli

President President

Kissable_Lips@gmail.com

www.KissableLips.com

Phone: (1818)204-9876 Mobile: (310)570-7936

1859 kissable lips ave. la, ca 90025

kissable_lips@gmail.com

phone: (1818)204-9876

mobile: (310)570-7936

www.kissablelips.com

1859 Kissable Lips Ave. Los Angeles, CA 90025

kissable lips

President President

Kissable_Lips@gmail.com

www.KissableLips.com

OUTDOOR ADVERTISEMENT

PRODUCT DEVELOPMENT

MERCHANDISING APPAREL

PROMOTION

WEBSITE kissable lips

kissable lips

kissable lips kissable lips

kissable lips

Home

kissable lips “Where the heavenly taste begins” About

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TAYLOR SWIFT

Sara Mangoli Applied Branding Winter 2012