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ALEX CALVARIO
779794
ANA SOUSA
780043
ELENA BOSSI
705402
MAFALDA LEANDRO
780245
MAFALDA SOBRAL
782259
MATEUS PEREIRA
780397
SARA GUERRA
780247
TIAGO BORINI
780706
made of
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HISTORY
ENTERTAINMENT
GEOGRAPHY
ARTS
CULTURE
MERCHANDISING
ENVIRONMENT
EXPO 2015
BioFach 2009 - Biological Products in Lombardy
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The Lombardy region is a crossroad of routes between East and West and between North and South of Europe, was developed here that the economic heart of Italy. richness of the region. Milan its prestigious capital, is situated in a central position.
Areas where wines are produced
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HISTORY
ENTERTAINMENT
GEOGRAPHY
ARTS
CULTURE
MERCHANDISING
ENVIRONMENT
EXPO 2015
FOOTBALL
The city of Milan is also known for their love and fanaticism for sport. For there are two of the biggest clubs in the world: Milan and Internazionale. It is a great classic
In Milan there are two football clubs, FC Inter and AC Milan. Both were founded respectively in 1908 and 1899, they represent a large part of history and tradition of Italian football, with 30 national titles in total (13 Inter Milan 17).
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HISTORY
ENTERTAINMENT
PUBLIC TRANSPORTATION
GEOGRAPHY
ARTS
The Milan public transportation system is set up quite well. Most areas of the city
CULTURE
MERCHANDISING
ENVIRONMENT
EXPO 2015
Getting around the city and being dynamic is a prerogative of Milan; you can use transportation for going to your workplace otherwise you can for example enjoy a fancy dinner on an old tram or have a cocktail on a bus stop!
GASTRONOMY
ARTS
Ethnic, traditional, fusion, historic, modern, international and regional. But this
CULTURE
MERCHANDISING
ENVIRONMENT
EXPO 2015
Milan got its own gastronomic tradition that in a way is similar to the city itself, pleasant with not to many frills, made up of hearty, easy to prepare dishes, created mainly to nourish the body than to tickle the palate.
GEOGRAPHY
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ENTERTAINMENT
HISTORY
HISTORY GEOGRAPHY CULTURE ENVIRONMENT
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ENTERTAINMENT ARTS MERCHANDISING EXPO 2015
Monuments in Milan: 1. The Cathedral 2. Vittorio Emanuele Gallery 3. Sforza Castle 4. Branca Tower 5. Royal Palace 6. Arch of Peace
HISTORY GEOGRAPHY CULTURE ENVIRONMENT
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ENTERTAINMENT
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ARTS MERCHANDISING EXPO 2015
A city that gets as many tourists as Milan does needs to be prepared to respond to the tourists needs when it comes to bringing memories with them. It is really easy spots, like the Duomo or the Teatro Alla Scala.
HISTORY
ENTERTAINMENT
Monumental Sustainability by Herzog & de Meuron
GEOGRAPHY
ARTS
In essence, the design for Expo Milan 2015 is an urban landscape design framework that provides a monumental yet sustainable approach for an event such as an Expo.
CULTURE ENVIRONMENT
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MERCHANDISING EXPO 2015
To this end, we want to reverse the notion of a monumentality that is cape that is monumental in its fragility and natural beauty. [Herzog & de Meuron, architect's statement] LE CITTĂ€ INVISIBILI
Given the strong green theme of the Expo, Herzog & de Meuron are working with the world-renowned sustainability leaders William McDonough + Partners.
THE CONTRASTS
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THE PROBLEMS COLORS MOOD BOARD SHAPES MOOD BOARD
For us, one of the colors that best represents Milan is red. Present in several TEXTURES MOOD BOARD distinct situations of daily life in the city, from its cuisine and decor to its advertisements and signs, it is almost impossible not to face this color or feel its intense RESEARCH connection to the city. The mood board below seeks to synthesize the presence of red in Milan through its most common and noticeable uses.
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CONCEPT TARGET SKETCHES
(im)pulso
DEVELOPMENT
+ Communication
PACKAGING COMMUNICATION
represent being a product for the pulse that consists in a way of communication of Milan. To facilitate its application, comprehension and legibility its forms were
SALES DISPLAYS
weights and with the same thickness of the symbol.
PROTOTIPO
= Milan
(im)pulso + Fist
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+ Milan
= Heartbeats
(im)pulso
(im)pulso
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CONCEPT
PACKAGING
TARGET
COMMUNICATION
SKETCHES
SALES DISPLAYS
DEVELOPMENT
PROTOTIPO
CONCEPT
PACKAGING
TARGET
COMMUNICATION
SKETCHES
(im)pulso
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DEVELOPMENT
x
SALES DISPLAYS PROTOTIPO
CONCEPT
PACKAGING
TARGET
COMMUNICATION
SKETCHES
(im)pulso
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DEVELOPMENT
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SALES DISPLAYS PROTOTIPO
CONCEPT TARGET
(im)pulso
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PACKAGING COMMUNICATION
SKETCHES
SALES DISPLAYS
DEVELOPMENT
PROTOTIPO
It is necessary to present a packaging for the Milan Bag, has to be very simple, ecological and enviromentaly friend, this ideia is so simple adapted with any other ideias that we’ve been research about all of kind the packaging that has made for the marchandising product of Milano. This packaging is using to protect the product, recycle and doesn’t cost anything, will be the value to the industry that make recycle object and reduce too much energy in the factory.