Property Management Council

Facebook Marketing for Property Managers

By: Ronda Banks, Media & Communications Manager, Broker Associate, Jennette Properties

Social media you are sharing too much. If you have strong opinions platforms offer on hot topics, then having both a personal and an amazing professional page might be a better option. If you share opportunity to just enough to keep people engaged, then one page get your business in should be sufficient. front of thousands of people every day for FRIENDS LIST & GROUPS free. Whether you love You need Facebook “friends.” Some people get hung it or hate it, property up on personally knowing everyone on their “friends” list. managers really need If you are trying to grow your business, then you need to be part of social all the “friends” you can get. If you are doing a business media to grow brand awareness. Let us explore some page on Facebook, then they are called “followers”. Send a key elements in making your social media marketing friend request/invite to whomever you meet to grow your successful. audience. SOCIAL MEDIA PLATFORMS You also need to join Facebook “groups”. There are thousands of groups on Facebook. Choose groups that

There are several social media platforms to choose are relevant to your business. An example is the group from. Facebook, Twitter, Instagram, LinkedIn, and Tic “Homes for Rent/Sale Manatee County and Surroundings.” Tok are currently the most popular. I find Facebook is There are groups for annual rentals, vacation rentals, a the most favorable for real estate. In this article, we will combination of sales and rentals, and Sarasota/Bradenton/ focus on Facebook. Venice groups. You can search for groups just by entering BUSINESS PAGE VS. PERSONAL PAGE keywords and choosing the “groups” option. When you post one of your rental properties, you will want to share

Some people prefer to keep their business page and it with these groups. personal page separate. I tried it and did not prefer it. People tend to want to know more about who they are SHARE, SHARE, SHARE doing business with. They want to know the “personal” When you enter a new listing in the MLS, you side of the individual. This can be counterproductive if should share it to your social media accounts. If your company has a website, then you will want to include the link to the listing in your post. You want to drive as much traffic back to your website as possible. Share it on your page and then share it to all the relevant “groups” as referenced above.

CONSISTENCY

The key to brand awareness is consistency. You want to be in front of people all the time. People need to be constantly reminded that you are the person they need to do business with. As with anything, too much can be detrimental. Posting a listing a day is sufficient.

Social media is FREE advertising. If you are not getting involved on social media, you are missing out. Realtors® and Property Managers are taking advantage of this marketing, why aren’t you? •