/SaraVadgamaPortfolio

identity

branding

packaging

print

The work shown in this portfolio was produced as coursework for the Design Communication Arts Certificate at UCLA Extension.

Create the identity for a designer

harmonious

paint company founded by an artist and color theorist

/ Extend identity onto packaging,

/ Communicate brand attributes

stationery, and marketing collateral

contemporary, fresh,

Dawn Driv e

Swamiji

Identity and color scheme explorations from process

workbook

Tokyo Moon

Stationery system features vertical

orientation of the logo

/ 2 PMS inks on Neenah Sundance Felt Ultra White

Hands-on Inspired

Palette Selector

/ Individual users

respond to emotive language and images to discover personal color palettes

Packaging for sample pots introduces lunette showing paint color / Identity carries through pintura

tools brand extension

Launch newsletter for New

Mexico Glass Society / Explore possible names for the publication, design masthead and front page layout Reflect keywords form, clarity, imagination, passion

Process sketches and alternative

layout

THE NEW TYPOGRAPHY is fascist

christopher burke reconsiders

jan tschichold

4:00pm 3 december 2010 chapel & york streets YALE UNIVERSITY ART GALLERY

Conceptualize a lecture series at Yale day /

University Art Gallery Publicize with compelling graphics

/ Develop intriguing topics featuring major figures in graphic design through the present

Violat e eggspe c

tations

.

A talk by Michael Johnson, johnson banks.

8 January 2011 3.30pm Chapel & York Streets New Haven, CT

YALE UNIVERSITY ART GALLERY

Michael Johnson aims to violate

expectations with every project

/ Fried eggs have appeared more than once in johnson banks’ public service posters

existing identity

Rebrand boutique hotel restaurant One

Pico

/ Create identity to evoke atmosphere of relaxed

sophistication, breezy, oceanside

Application of new identity on business card, hotel signage, and votive candleholders

Collaborate with staff and student organizers of College Night event during student internship at The graphics to communicate architecture,

night, sunset, cool

J. Paul Getty Museum

/ Develop identity and

/ Produce save-the-date coaster, website art, and illuminated logo projection (gobo)

IT ››

›› VIS the

Prices start at

Items include

t•and• •• Books•about•ar artists s •• Games•and•toy oks•and•• •• Educational•bo activity•kits

Children’s

Many items under

Located in the SOUTH PAVILION on the Plaza Level

SHOP at the

Getty Center

cational for a selectio n of edu s, games, and well-priced toy . and books for kids

A special gift• for your classro om

when• Present•this•flyer• dents•• you•bring•your•stu ’s•Shop•• ren hild he•C to•t ee•gift. and•receive•a•fr ssroom

Limit•one•per•cla

IT ››

›› VIS the

Museum

y•Trust

©•2011•J.•Paul•Gett

Prices start at

Items include

cient•tales •• Books•about•an oys •• Games•and•t ks•and• •• Educational•boo t•• activity•kits•abou rchaeology nd•a gy•a mytholo

Located next to the OUTDOOR THEATER

STORE at the

Getty Villa

cational for a selectio n of edu s, games, and well-priced toy . and books for kids

Many items under

A special gift• for your classro om

when• Present•this•flyer• dents•• you•bring•your•stu hop•• ’s•S to•the•Children ift. ee•g •a•fr eive and•rec room

Limit•one•per•class

Getty•Trust

©•2011•J.•Paul•

branding guidelines for Education Department at J. Paul Getty Museum / Keywords fun, youthful, hand-drawn Design black-only for ease of production / Language versions of Family Art Lab identity can be used separately or together, with varied graphic elements

Translate newly established

Devise identity for Two

Tarts Patisserie, a French bakery owned by sisters

Spread onto letterhead and website landing page

/ Flavored by whimsy,

chocolate, elegance, warmth

Create typographic identity for Westchester, an LA neighborhood with historic ties to the aerospace industry / Influences post-war,

port

Display type treatment in Urbis magazine spread

sky, noise, air-

Identity and branding project for Mika

quality of life

Shoes, a Swedish children’s shoe manufacturer exporting to USA

/ Elements include brochure, stationery system, packaging and shoe labelling

/ Key identifiers childhood,

nature, laughter,

Half-jacket wrapped around brochure reverses to growth

chart

/ Perforated cover flaps separate into memory

match card game

Shoe box has convenient carry

handle

/ Tissue paper printed with outline logo in grey / Button element appears on fabric shoe

tag

Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 T: 312.323.5968 F: 312.323.5970

Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 www.mika shoes.com

www.mika shoes.com

tromano@mika shoes.com T: 312.323.5968 F: 312.323.5970

T r i s h a Ro m a n o U S S a le s Dir e c tor

Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 www.mika shoes.com

r e c tor

Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699

T: 312.323.5968 F: 312.323.5970

omano

tromano@mika shoes.com T: 312.323.5968 F: 312.323.5970

Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 T: 312.323.5968 F: 312.323.5970

Stationery system features rounded corners and letterhead with diecut notches as folding

guides

Mika Shoes project

on display at UCLA Extension, Winter 2010