identity
branding
packaging
The work shown in this portfolio was produced as coursework for the Design Communication Arts Certificate at UCLA Extension.
Create the identity for a designer
harmonious
paint company founded by an artist and color theorist
/ Extend identity onto packaging,
/ Communicate brand attributes
stationery, and marketing collateral
contemporary, fresh,
Dawn Driv e
Swamiji
Identity and color scheme explorations from process
workbook
Tokyo Moon
Stationery system features vertical
orientation of the logo
/ 2 PMS inks on Neenah Sundance Felt Ultra White
Hands-on Inspired
Palette Selector
/ Individual users
respond to emotive language and images to discover personal color palettes
Packaging for sample pots introduces lunette showing paint color / Identity carries through pintura
tools brand extension
Launch newsletter for New
Mexico Glass Society / Explore possible names for the publication, design masthead and front page layout Reflect keywords form, clarity, imagination, passion
Process sketches and alternative
layout
THE NEW TYPOGRAPHY is fascist
christopher burke reconsiders
jan tschichold
4:00pm 3 december 2010 chapel & york streets YALE UNIVERSITY ART GALLERY
Conceptualize a lecture series at Yale day /
University Art Gallery Publicize with compelling graphics
/ Develop intriguing topics featuring major figures in graphic design through the present
Violat e eggspe c
tations
.
A talk by Michael Johnson, johnson banks. 8 January 2011 3.30pm Chapel & York Streets New Haven, CT
YALE UNIVERSITY ART GALLERY
Michael Johnson aims to violate
expectations with every project
/ Fried eggs have appeared more than once in johnson banks’ public service posters
existing identity
Rebrand boutique hotel restaurant One
Pico
/ Create identity to evoke atmosphere of relaxed
sophistication, breezy, oceanside
Application of new identity on business card, hotel signage, and votive candleholders
Collaborate with staff and student organizers of College Night event during student internship at The graphics to communicate architecture,
night, sunset, cool
J. Paul Getty Museum
/ Develop identity and
/ Produce save-the-date coaster, website art, and illuminated logo projection (gobo)
IT ››
›› VIS the
Prices start at
Items include
t•and• •• Books•about•ar artists s •• Games•and•toy oks•and•• •• Educational•bo activity•kits
Children’s
Many items under
Located in the SOUTH PAVILION on the Plaza Level
SHOP at the
Getty Center
cational for a selectio n of edu s, games, and well-priced toy . and books for kids
A special gift• for your classro om
when• Present•this•flyer• dents•• you•bring•your•stu ’s•Shop•• ren hild he•C to•t ee•gift. and•receive•a•fr ssroom
Limit•one•per•cla
IT ››
›› VIS the
Museum
y•Trust
©•2011•J.•Paul•Gett
Prices start at
Items include
cient•tales •• Books•about•an oys •• Games•and•t ks•and• •• Educational•boo t•• activity•kits•abou rchaeology nd•a gy•a mytholo
Located next to the OUTDOOR THEATER
STORE at the
Getty Villa
cational for a selectio n of edu s, games, and well-priced toy . and books for kids
Many items under
A special gift• for your classro om
when• Present•this•flyer• dents•• you•bring•your•stu hop•• ’s•S to•the•Children ift. ee•g •a•fr eive and•rec room
Limit•one•per•class
Getty•Trust
©•2011•J.•Paul•
branding guidelines for Education Department at J. Paul Getty Museum / Keywords fun, youthful, hand-drawn Design black-only for ease of production / Language versions of Family Art Lab identity can be used separately or together, with varied graphic elements
Translate newly established
Devise identity for Two
Tarts Patisserie, a French bakery owned by sisters
Spread onto letterhead and website landing page
/ Flavored by whimsy,
chocolate, elegance, warmth
Create typographic identity for Westchester, an LA neighborhood with historic ties to the aerospace industry / Influences post-war,
port
Display type treatment in Urbis magazine spread
sky, noise, air-
Identity and branding project for Mika
quality of life
Shoes, a Swedish children’s shoe manufacturer exporting to USA
/ Elements include brochure, stationery system, packaging and shoe labelling
/ Key identifiers childhood,
nature, laughter,
Half-jacket wrapped around brochure reverses to growth
chart
/ Perforated cover flaps separate into memory
match card game
Shoe box has convenient carry
handle
/ Tissue paper printed with outline logo in grey / Button element appears on fabric shoe
tag
Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 T: 312.323.5968 F: 312.323.5970
Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 www.mika shoes.com
www.mika shoes.com
tromano@mika shoes.com T: 312.323.5968 F: 312.323.5970
T r i s h a Ro m a n o U S S a le s Dir e c tor
Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 www.mika shoes.com
r e c tor
Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699
T: 312.323.5968 F: 312.323.5970
omano
tromano@mika shoes.com T: 312.323.5968 F: 312.323.5970
Mika Shoes, Inc 4365 Dearborn Parkway Chicago, IL 60699 T: 312.323.5968 F: 312.323.5970
Stationery system features rounded corners and letterhead with diecut notches as folding
guides
Mika Shoes project
on display at UCLA Extension, Winter 2010