CO N T E N TS
BLABBY BAKES BRANDING DESIGN
KIKI’S CAFE APP DESIGN
LARRY’S CLASSICS BRANDING DESIGN
SEVEN SISTERS BOURBON BRANDING & ADVERTISING DESIGN
ALLAY APP DESIGN
NOTE TO SELF ADVERTISING DESIGN
THISTLE AND THORN B RA N D I N G & PAC KAG E D E S I G N
PA SS I O N P I T BRANDING DESIGN
BLABBY BAKES BRANDING DESIGN Blabby Bakes is a bake shop located in Delray Beach, FL focused on bringing delicious baked goods to a small town community. Blabby Bakes branding is a minimalistic style that focuses on the quality ingredients of the homemade baked goods. Blabby Bakes main style is modern and clean with a slight touch of delicacy. The gold Serif typeface brings the touch of maturity and delicacy to the brand. The splash of light blue and marble ties in Blabby Bakes true style of modern and clean design. Blabby Bakes target audience ranges through all styles and ages. Elements created for this project include: logo design, packaging, promotional items, and environmental signage.
KIKI’S CAFE APP DESIGN Kiki’s Cafe is an edutainment based app for kids ages 8-11 to teach them about cooking and cuisine in different regions of the world. The app allows the user to make different recipes with Kiki that are familiar to that specific culture they are currently studying in the app. With the initial purchase of the app, Kiki’s Cafe sends the new chef a cookbook filled with every recipe to follow along with at home. After each module is completed within a selected regio, the user can make an in-app purchase to receive a branded delivery box containing ingredients for the recipe. This box can be re-ordered as needed. Elements created for this project include: app icon, app design, cookbook and a branded delivery box with ingredients.
LARRY’S CLASSICS BRANDING DESIGN Larry’s Classics is a classic car tour located in St. Augustine, FL focused on bringing a mix of classic cars and historic tours to a small town community. Larry’s classics branding is retro with a modern twist, centered on all things classic cars. The clean lines, simple color palette, and car icon accents make for a modern brand with a touch of youthfulness and masculinity. The white Sans Serif typeface brings the feel of movement to the brand with a script offsetting that in the bottom of the logo. Larry’s Classics target audience ranges through all styles and ages. Elements created for this project include: logo design, apparel and information design.
SEVEN SISTERS BOURBON BRANDING & ADVERTISING DESIGN Seven Sisters Bourbon’s main objective is to bring a new audience to an already established product, which is stereotypically directed at males. Most people are familiar with the stereotypical educated and hardworking man as the cliché bourbon drinker. The “mans man.” In this brand it was important to include an all female demographic while excluding the already predicted audience of men. The main goal of this brand is to reverse gender norms and bring light to powerful hardworking bourbon drinking women. Seven Sisters Bourbon is the drink for a woman that is open to change, new feminist movements and a good stiff drink. The sarcastic and witty text is meant to jab back at the typical bourbon male drinker. The ads are showing a reversal of the male and female gender rolls during the 1960’s showing that feminine hardworking women can indulge in a glass of bourbon as well. The inspiration for the name of this brand came from the first wave of feminism that took place in the 1960’s. This was the first time in history that women were brave enough to speak their minds and to take on the roles of what many men where doing at this time. Society heard their voices and these women began conquering the world. Elements created for this project include: social media advertisements and package design.
ALL AY MEDITATIVE APP APP DESIGN Allay is a meditative app designed for those with high anxiety, stress or someone looking for an outlet for a time of relaxation and peace. The main goal of this app is to allow a calming and relaxing outlet to those who need a time to meditate or log their feelings. This app is for ages 25-65 mostly for females but can also be used by the male audience. Some of the main features range from guided meditation classes, logging your feelings, local chat groups and nearby classes. The online subscription for $10.00 a month comes with branded leggings, a tank top, yoga mat and a journal that guides the user to answer prompted questions and meditative coloring pages. Elements created for this project include: logo design, app design, promotional goods, and apparel.
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ACROSS THE POND PHOTO BOOK Across The Pond is a photo book that features original photography from a once in lifetime trip. The name of this photo book originated from the cliché saying “traveling across the pond” as in the Atlantic Ocean. The main takeaway of this photo book is for the viewer to be transported to each destination around Europe.
NOTE TO SELF ADVERTISING DESIGN The Note to Self campaign was initiated to raise awareness on the stigma surrounding mental health. The concept for this design was to create a note to self campaign that features bright and colorful ads that speak to the viewer in a reassuring, supportive and affirming manner. The bold and fun color palette was very important to get the overall feel for the ad campaign. The colors in this campaign are challenging the stereotypical cold and clinical feel of mental health ads. Instead these ads feel supportive as if they are giving the viewer a warm hug in a time of need. The whimsical yet bold hand lettered typeface stands strongly on its own to create a powerful statement while still not being too in your face to be abrasive to the viewer. The overall cut and paste feel is as if the viewer was writing this note to themselves in their planner or notebook to reassure themselves that everything is ok. The target audience for this ad campaign ranges from 10-25. Elements created for this project include: print advertisements and apparel.
thistle & thorn fl o r a l c o m p a n y
THISTLE AND THORN B RA N D I N G A N D PAC KAG E D E S I G N Thistle & Thorn is a floral company located in New York City focused on adding convenience to the urban shopper’s life with its ergonomic and eco-friendly flower sling. Thistle & Thorn’s reusable flower sling is sustainably made in the USA using all natural materials and makes shopping for and toting fresh flowers convenient and chic. Thistle & Thorn’s target audience is an on-the-go, urban woman who runs everything from errands to the board meeting. Thistle & Thorn’s also supports local agriculture by offering in its stores flowers from independently owned farms, which are delivered within 24 hours of picking to ensure only the freshest flowers make it onto your arm and into your home. Thistle & Thorn’s packaging is equal parts unique, eco-friendly, and ergonomic for the customer who loves treating herself without harming her world! Elements created for the project include: logo design, business cards, web design and package design.
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thistle & thorn Welcome to our shop! Here is a little bit about our brand. Thistle and Thorn is a shop that caters to women of all ages. Our flower shop focuses on being eco friendly and all natural with our reusable packaging that adds an ease of transportation with our unique carries. Our brand focuses on being communal and our main objective is to use the freshest flowers and plants that we can find. Flowers are cut fresh from a local farm and are delivered directly to the store front in less than a 24 hour span since when they were cut. Our packaging is both unique, eco friendly and ergonomic to the customer purchasing the product.
freshest flowers The freshest flowers i’ve ever bought! And their plant carriers make it so easy for me to run errands with my flowers without damaging them. - Anna G.
the rachel
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The Rachel is our most classic design. Each potted plant in store will come in our easy carry packaging. After each purchase make sure to hold onto you carrier to recieve 5% off your next purchase in stores only.
The
PASSIONPIT
PA SS I O N P I T BRANDING DESIGN The Passion Pit is a 1960’s retro themed bar located in the hustle and bustling art deco South Beach, Miami. The Passion Pit was inspired by all the bright colors of South Beach and the infamous art deco architecture of the region. The bar’s style, popular among millennials, attracts patrons between 21 and 30 years old. Passion Pit’s chic design embraces a bold color scheme and modern illustrations to create a throwback vibe reminiscent of 60s Miami Beach. Design elements featured in the logo are used throughout the branding identity, such as geometric shapes and clean lines echoing the styles and architecture of the 1960’s. For modern appeal, the design aesthetic juxtaposes 60s geometry against the whimsical nature of fruit and cocktail illustrations. Elements created for this project include: logo design, web design, social media presence, coasters, a menu and environmental signage.