Guernsey Digital Marketing – Page 1 Domination This Guernsey digital marketing article is about how to get your website ranking high in the search engines, especially Google with off-page SEO.
Digital Marketing is a collective term for marketing on the internet or online. There are a number of digital channels that marketers have at their disposal such as email marketing, social media, search engine marketing (SEM) which includes pay-per-click (PPC) and search engine optimization (SEO), content marketing, video, af liate marketing and podcasts. There are a dozen or so digital marketing companies and website designers in Guernsey that are doing a great job in most of the above marketing channels. The problem is that when the website is launched, they don’t know how to promote it properly with off-page optimisation. This is basically link building to your website. That is my job.
Digital Marketing On-Page Optimisation To be honest with you, I have seen some new websites that look wonderful, but the content leaves a lot to be desired; the on-page optimisation. They know how to build websites but they don’t understand content marketing, creating content in particular. For example. Say if you had a website about digital marketing in Guernsey and your company was called “Donkey Work“, you had a website built and your URL (website address) was donkeywork.gg. If you were a well-known established company and brand, you would get website visitors to your website without question because people would be searching for your company name. Let me show you. See the image below about one of my websites for example. It appears at the top of Google for the company name, acorn2oak-fx.