Guernsey Website Design is Just the Start of Your Online Journey Posted on April 21, 2018
Getting your website designed and built by one of Guernsey’s nest web designers is a very exciting time for your business. When you rst see your brand spanking new website go live online after many months of designing and building it, it is a real thrill. It’s visually impressive and it works like a dream, so what can go wrong? I don’t want to burst your bubble but this is just the beginning of having a successful online presence. The problem is that a business doesn’t promote itself, and the same can be said of your newly designed website in Guernsey. It will be the basis of your business in the digital world and you need to promote it just the same as you would your business in the real world. It needs to achieve the most exposure that it can get so that you can use it to acquire new leads for your business and more buying customers. Several web designers here in Guernsey, purely focus on designing and building websites, nothing else. If your designer offers other services such as digital marketing, they should have already optimised your new website so you will have a good start. Anyhow, you have your website live and ready for action, so what is the next step?
Content Marketing Digital content marketing is about the promotion of a brand or business by creating and sharing information that is intended to eventually help people enhance their lives in some way. This information could be guidance, instructional, amusing or insightful and could take the form of an infographic, a blog post, a video, a podcast or an application. The hope of the creator of the content is that it will eventually lead to a business objective such as acquiring a lead or making a sale.