Guernsey Website Design is Just the Start of Your Online Journey Posted on April 21, 2018
Getting your website designed and built by one of Guernsey’s nest web designers is a very exciting time for your business. When you rst see your brand spanking new website go live online after many months of designing and building it, it is a real thrill. It’s visually impressive and it works like a dream, so what can go wrong? I don’t want to burst your bubble but this is just the beginning of having a successful online presence. The problem is that a business doesn’t promote itself, and the same can be said of your newly designed website in Guernsey. It will be the basis of your business in the digital world and you need to promote it just the same as you would your business in the real world. It needs to achieve the most exposure that it can get so that you can use it to acquire new leads for your business and more buying customers. Several web designers here in Guernsey, purely focus on designing and building websites, nothing else. If your designer offers other services such as digital marketing, they should have already optimised your new website so you will have a good start. Anyhow, you have your website live and ready for action, so what is the next step?
Content Marketing Digital content marketing is about the promotion of a brand or business by creating and sharing information that is intended to eventually help people enhance their lives in some way. This information could be guidance, instructional, amusing or insightful and could take the form of an infographic, a blog post, a video, a podcast or an application. The hope of the creator of the content is that it will eventually lead to a business objective such as acquiring a lead or making a sale.
It’s not about hard selling at all, it is more about assisting people to nd a way that will solve their question or problem by suggesting a course of action or solution to them, which may or may not include the meeting of your business objective. A lot of Guernsey businesses are perfectly able to create their own content and in certain cases it is probably best that they do because they know their own business inside out. The problem however in some cases is the lack of time for busy business owners and in these cases, they may choose to contract out the creation of the content to an agency.
Link Building Link building is a part of off-page SEO or search engine optimisation. It is an important part of promoting your website and to be ranked highly in the search engines results pages SERPS such as Google. One of Google’s main ranking factors is backlinks. They use backlinks as a way to evaluate the importance of a website; in their eyes, a vote of con dence from one website to another. There are many ways to get backlinks to your website but not every one has the same impact.
If you can get a backlink from a website that is in the same niche or sector as you, it will be valued higher than a non-sector related link. A link from a high domain authority, from the Guernsey Press for instance, would be a great addition, even though the Guernsey Press may not be in the same niche as you. Spammy backlinks from link farms or blog networks for example would be frowned upon by Google and in the worst case scenario could get you a manual penalty and you could get de-indexed. One of best ways that you can get backlinks is to create fantastic content on your website that people will naturally link to. They think that their own website visitors would get value from your content so they will link to it. Another way to get backlinks to your website is by guest posting. This means that you write content for other websites and they allow you to add a link back to your own site in exchange for writing the article.
Data Collection and Email Marketing
According to recent data from Litmus, an email marketing company, over 80% of customers open promotion emails from businesses. You can see that is quite a high percentage and it illustrates the potential that email marketing has for bringing in website visitors and increasing sales, along with enhancing the awareness of your brand. Marketing with email is a powerful tool as it can deliver a number of promotion methods right to customers eyes. They can contain anything from special offers, newsletters, surveys, product promotion and e-shots for example, and have the ability to develop a loyal customer base for your business.
Social Media Strategy A huge 90% of marketers state that marketing with social media has produced more publicity for their business. This is from a report from Social Media Examiner. Social media as a promotional tool is broad and diversi ed. It can be employed to connect to, and create new customers, distribute content and handle marketing campaigns for much less cost than conventional marketing methods would do. For an example, advertising on Facebook can be done for as little as £1 daily, and is able to be highly targeted at a particular audience with criteria such as age, gender, interests and locality, for example. By using these demographics, Facebook ads can target very particular types of audiences who will value your advert the maximum. The insights tool that Facebook provides you with lets you to scrutinise the performance of your adverts and you can split test and amend them when necessary. The beauty of building up a following on Facebook, and social media in general, is that once you have acquired your followers, you can promote your company’s products or services to them for free. By sharing your best content with Instagram, Twitter, Pinterest, Linkedin and Facebook for instance, you can send visitors to your main website and as a secondary bene t, increase the authority of your website to rank better in the search engines. It is becoming ever more important to utilise social media, so ensure that you set some time aside to create a social media strategy for your business and take advantage of these wonderful tools.
Pay Per Click – PPC Many business owners use PPC in combination with SEO campaigns to drive more website visitors. It is a terri c way to ensure that your website shows up in the search engine results. Different to SEO which can take many months to get some traction in the results pages, the great thing about PPC is that results are instant. The main PPC platform is Google Adwords, although there are many others. You can create adverts and bid for a position on the results pages for exact, very competitive keywords or phrases. Subject to the price that you bid, your advert may very well appear on top of the organic search results when the keywords that you set are searched for. Sometimes they may appear to the right of the organic results.
All niches and keywords are very different and while some keywords may only cost a few pence to bid for, others can cost tens of pounds, maybe even a hundred pounds per click. PPC means that you only pay when your advert is clicked on, hence the name.
It may seem that there is a lot of work involved, and to be honest with you, there is. However, these efforts need to be made or else your website will not perform to its maximum, and everything that you have done up to that point will go to waste. Yes, your Guernsey website design company has started off your online journey but you will very likely be unsuccessful with your online endeavours unless you nish the job that your website designer has started. Please give me a call to discuss how to get your website performing to the best of its ability, or drop me an email – martin@guernseydonkeyseo.co.uk This entry was posted in Guernsey SEO and tagged Guernsey web design, Guernsey website design. Bookmark the permalink.
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