May 2021 | Issue 15
Seeing Success by Brad Cates For many in the home furnishings industry, running a business throughout the past year has been a bit like assembling a jigsaw puzzle without the benefit of the picture on the box it came in. We had a plan for what 2021 should look like, but exactly how to make all the pieces fit together to achieve what we envisioned for our company was a lot more challenging than any of us could have anticipated. The good news is that all the pieces we have worked so hard to put in place throughout the past 12 months are coming together in sharp focus. We have turned a corner as a company in terms of brand awareness, market penetration, and the new product unveiled at PreMarket was extremely well received. Most surprising for me was not the reactions to our new line extensions, but rather how interested our distribution partners were to see them. Few people, if any, walked into our showroom at PreMarket asking about what was in stock, because thanks to our strong social media and messaging, they already knew. Rather, they wanted to see what is new and next and to be excited again about the business we are all so passionate about.
INSIDE THIS ISSUE: Finish Strong Green Color Story Bringing the Outdoors In
The big takeaway for me from PreMarket, heading into June, was that Sarreid is on the right path, and people can clearly see where we are going. They feel our momentum and understand the ethos of who and what we want to be. They realize that the picture they saw in April will be even more complete in June, and even more so this Fall. And, best of all, they let us know in no uncertain terms they want to be there to see it all come together because they can see how all our puzzle pieces fit perfectly into their own visions for success.