Sarreid Ltd October 2021 Newsletter

ISSUE 20

OCTOBER 2021

NEWSLETTER

Fall for NEW & Your Guide to HPMKT

DAMN THE TORPEDOS

BY BRAD CATES Much like the U.S. Navy’s first full admiral, David Farragut, and the famous line that would go down in the history books during the battle of Mobile Bay in 1864, Sarreid isn’t letting anything get in our way for Market this week. If you’re here, welcome. If you’re not, I’m sorry we missed you this time around, and I encourage you to head straight for Sarreid.com. More on that in a minute.

CEO, Brad Cates during Pre-Market Sales Meeting

I think it’s a given that most of us expected calmer waters by this point in our collective journey. As we speak, the pundits are placing their bets on the street corners of High Point on everything from attendance to buying patterns, masks (just wear one please), container costs and all manner of supply chain issues. No matter.

We’re very clear about our mission to be your source for the exceptional, today and every day. In fact, all that we are concerned with right here, right now, is that we all have the safest and best possible Market experience.

As part of that, you’ll find our showroom has been completely redesigned with more than 100 new items floored and in-stock for your review and shopping pleasure. The showroom is in tip-top shape and all our teammates have been fully vaccinated to ensure your time with us is both safe, productive and inspirational.

Now, for those of you who did not make the trip: Have no fear. We’re prepared to bring Market to you digitally.

In advance of the event’s official open, we’ve got a crew coming in to shoot a 360-degree digital tour of the showroom that will post to our website within days. Your sales representatives are also standing at the ready for Facetime or other calls to walk you through the new and exciting.

Most important, the operative phrase now is “in-stock.”

As business partners and friends, I must caution you that while we’re in a far better position than most, I cannot encourage you strongly enough to keep a weathered eye on the “in-stock” portion of Sarreid.com.

We are already selling into the new designs found there, and while we love High Point and connecting with everyone in person, the world has changed and so has our go-to-Market strategy. Full speed ahead!

On the Cover: One of our newest intros, The Bungalow Bed. A must see in High Point

MORRIS FAMILY

FALL for NEW Brand new collections will be hitting our showroom in High Point this season. Let us give you a sneak peek at a few brand new designs and some updated classics.

SHOP NEW

The Modern Collection

The Covet Collection

The perfect angles in the Modern Table designs are a symmetrical dream come true. Finished in light linen with white accents, this collection lighten up any room.

Designed with a contemporary eye, the sleek silhouette of this desk is simple yet unique. Stained with the perfect shade of white, aka Bianca. Five perfectly placed drawers and shelf to hide everything that tends to pile up on our work spaces.

The Bamboo Collection Faux bamboo designs that will bring exotic flavor to any room. Offered in Willow Green and Smokey Grey with Walnut bamboo accents. Custom brass faux bamboo hardware adds another level of sophistication.

The Bungalow Collection The Grey Thorne Finish and Parquet Inlay details of this collection make it unmistakably upscale. Our largest collection of new intros, and even includes the bedroom category.

SHOWROOM SPOTLIGHT

MICKEY SHARP If you loved the origami birds made of papers that mimic Sarreid’s finishes last Market, expect the showroom to really fly this season. That’s because talented residential interior designer Mickey Sharp is once again bringing the brand vision to life.

ART COLLABORATION We are excited to host over 50 pieces of unique original art by various artists this October market. We have collaborated with Art Houzze, a business dedicated to connecting artists and art enthusiasts in new and innovative ways. As art curators, their mission is to make it easy for their clients to acquire original art work in ways that are mutually beneficial to them and the artists. Through their network of interior designers, developers and art collectors they place their artists’ work in homes, businesses, hotels, and showrooms across the southeastern U.S.

While the designer is keeping things under wraps until the big reveal, among the highlights will be the front window which will feature a new bedroom suite and dining area that Sharp says “works together beautifully, just as they would if you were in someone’s home.”

Throughout the welcoming new space, which has been created with designers in mind, Sharp has focused on storytelling and conveying Sarreid’s growing, whole home lifestyle aesthetic. “The look is eclectic and collected, not decorated, with he says, “something for everyone. You just have to see it. Everything,” he adds with a grin, “plays JUNE 28,together 2020 really nicely.”

ASIA TRAVEL

2021 Fall Market Guide

Cheers to Market Wednesday-Friday, October 13-15 Open Early for appointments & Walk In's Saturday, October 16 Official start of #HPMKT2021 Open 8:00am-7:00PM Happy Hour Cocktail: Sangria Saturday

YOU'RE OFFICIALLY INVITED

Sunday, October 17 Open 8:00am-7:00pm Happy Hour Cocktail: Champagne Sunday Monday, October 18 Open 8:00am-7:00pm Meet & Greet w/ Louise Gaskill 3:00-5:00 Happy Hour Cocktail: Mimosa Monday Tuesday, October 19 Open 8:00am - 7:00pm Happy Hour Cocktail: Twisted Tuesday Wednesday-Thursday, October 20-21 Open For Appointments Please contact your sales representative or email aed@sarreid.com to schedule an appointment.