MAY 2020 | ISSUE NO. 4
SILVER LININGS By Brad Cates
As we work to maintain social distancing and stay close to you in a digital environment, we’re focused on building our silver linings playbook on a near daily basis. Our latest move—designed to keep Sarreid ahead of the curve and help you drive business—is the unveiling of our brand new, branded Sarreid Studio. Here at Sarreid, we are exceptionally blessed to have a talented videographer on staff, as well as another team member who actually teaches the art of photography, and both these individuals are backed by an IT expert tasked with implementing our comprehensive digital strategy. These great internal resources have enabled us to move quickly to answer the increasing need for Zoom meetings to introduce new products coupled with appropriate sales training. One side of our new Sarreid Studio is a dedicated space for meetings. We’re all challenged by working in this new, virtual environment, and we’re all going to get better at it, but we want to be the first to have a place where we can invite dealers and designers to talk with us about specific product, provide supplemental training and build relationships. Have you ever met your customer service person face-to-face? You’re about to! Better still, we’ve divided our Sarreid Studio in half. The other side is devoted to photography, which as our customers step up their social media efforts to connect with consumers and clients, has never been more important. We’ve made investments in the right equipment, from cameras to lighting, and thanks to our onboard talent, we’re getting better and better at turning out effective product shots and lifestyle fare. Our goal is to have every SKU in the line photographed, and we’re shooting every product we open up, not only taking standard still photos, but also video, because we know live-action garners more eyeballs on social channels
and your digital marketing efforts. I will admit it is a big undertaking to un-box, photograph, and video 2,000 SKUs, but we’re making it happen one bestseller at a time, continually updating our eCat program multiple times a day. At the same time, we’re not being shy about adding exceptional new products to the line-up. The purchase orders we are placing this week are not just for samples either; we’re ordering quantities of everything because we want to be prepared and instock not only when the next Market happens, but when our next virtual meeting with you happens. In other news this month, we’re linking everything in our new digital catalog to our website, so that you can click on any item and go directly to that portion of the website to find all the in-depth info you need, from detailed drawings to multiple beauty shots. And, we’re moving quickly to create a passwordsecure area on the site where all of our photos and video will live to make it easy for you to download and build content promoting your business. Suffice it to say, there is definitely more than one silver lining stored in Sarreid’s Cloud!
THE DIGITAL CATALOG IS HERE! We are thrilled to announce that our 2020 digital catalog is LIVE! This project was truly a labor of love from our graphics team. We hope you will find it inspiring and helpful as you are shopping for your sales floors or special projects. And since we know it is not the same as being in the showroom to touch and feel the product, we are adding product videos daily showing 360 degree views. Lastly, you can always take a virtual tour of our showroom! Click the link below or visit our website to learn more.
Virtual Showroom Tour
SARREID STUDIO NOW OPEN Sarreid is hosting 5 minute (or longer if you like) presentations. These meetings will take place in our NEW Sarreid Studio and give you the chance to see new products and ask questions. We can use the format you are most comfortable with: Zoom, GotoMeeting, or FaceTime. Want to see white furniture? Dining tables? New Intros? Our studio will be set up just for YOU. Email us at sll@sarreid.com to schedule a meeting or reach out to your sales representative. Please watch this video to learn more.
www.sarreid.com
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TEAM SPOTLIGHT
From Top Left: AC, Kemp, Alberto, Cooper, Stacey, Sebastian, Eduin, Jose
Meet Our Warehouse Team We pride ourselves on having a warehouse fully stocked with organized inventory ready to roll out within 24 hours of an order being placed. This team is behind the scenes every day fulfilling orders, loading trucks, unloading containers, inspecting product and the list goes on. They are quite literally the muscle behind our brand! AC- 16 years Kemp- 12 years Alberto- 21 years Cooper- 20 years Stacey-30 years Sebastian- 21 years Eduin- 3 years Jose- 15 years
www.sarreid.com
108
Years! Combined Experience
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IN STOCK & READY TO SHIP You asked and we listened! We realize how important it is to have items in stock and ready to ship. Timing is everything! At any given time, roughly 2/3 of the 2000+ items in the Sarreid line are in stock and available to ship within a few days. Availability is listed on the Sarreid website. You do not have to log in to see availability, just click on any item to see an expanded view which shows stock status and retail pricing.
UP-TO-DATE INVENTORY Elegant Dining Side Chair: Well crafted upholstery and a beautifully shaped frame make this side chair simply lovely. Dress it up or down.
#60-156-1 On Hand : 32
The Tower Jupe: Our most popular Jupe table on hand. A great combination of rustic metal and organic wood. The simple geometric base gives it a fresh look.
#78-122-1 On Hand : 14 www.sarreid.com
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PROMOTIONS & PRESS Sara Lynn Brennan is an award-winning Entrepreneur, CEO and Principal Interior Designer at Sara Lynn Brennan Interiors.
Sarah used our Welsh Leather Chairs in this beautiful office desgin and we are impressed! Check her out @sarahlynnbrennan
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"What I love about Sarreid is that their pieces are exactly in line with my signature “Romantic Transitional� style. At my design firm, we use furnishings and accessories that contain the perfect blend of masculine and feminine and old and new to allow the space to tell a story. I love how each piece has character that allows the design to feel collected and personal to my clients. We recently used the Welsh Vintage Leather Cigar Chairs in a project and my client was absolutely over the moon about the quality, craftsmanship and look of the furnishings. I love it when my clients love and trust my vendors as much as I do. It will keep me coming back for years to come!"
GET SOCIAL... with Social Media that is! We are so happy to see many designers are still hard at work to help clients achieve the home of their dreams. We also love to see Sarreid in your projects and as an incentive to share your inspiring installations we are offering $100 off your next order. Simply tag @sarreidlimited in your photo and we will send you a promo code for your next order. www.sarreid.com
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