Visual Translator // Portfolio

Communication is everything. I have lived in a few countries and learned a few languages and collected words, but it is truly the visual that speaks to me. I am a translator of ideas into graphic design solutions. Design is art + communication. Design is language made visible. –Nicole Sarry, MA

Communication is everything. I have lived in a few countries and learned a few languages and collected words, but it is truly the visual that speaks to me. I am a translator of ideas into graphic design solutions. Design is art + communication. Design is language made visible. –Nicole Sarry, MA

NIC OLE SARRY, MA

C ON TAC T N I C O L E S AR RY.COM N I C O L E S AR RYDE SIGN @ GMA IL .C OM + 1 6 5 0 382 8 452 © 2 0 2 0 NICOLE SA RRY A L L R I G HT S R E SE RV E D. N O PART OF THIS BOOK M AY BE RE P RO D U C ED OR TRANSMITTED IN ANY FORM, BY ANY MEANS, E L E C T RO N IC OR ME CHA N ICA L , INC LUDING PHOTOC OPY OR A N Y STO R AGE OR R E T R IE VA L SYSTEM S , W ITHOUT PRIOR W R I T T E N PE R MISSION .

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A good translator must have excellent command of both the source language and the target language. She must recognize when to metaphrase and when to paraphrase. She must understand the speaker’s sociolinguistic register and transmit the signal appropriately to the intended target.

Design is language made visible.

A good designer must be able to translate a concept into a design solution. She must recognize when to be literal and when to be abstract. She must understand the nuances of the message and the heterogeneity of the audience.

NIC OLE SARRY, MA

V I S UAL TR ANS L ATO R

Translation is an act of reinvention. It is taking one person’s point and making it comprehensible to another.

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A translator can render meaning, convert a message, unravel a word, express a thought, decode logic, recast an idea, convey information, transcribe a feeling, simplify a phrase. p. 06

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Karl Blossfeldt saw the art in nature and photographed it for science, for posterity. The beauty in his plates should be rendered in its original hues, printed for a new audience over a century later. The result is a compelling coffee table book that keeps you turning pages.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

R END ER / / NATUR E AS ART

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Objective Create a sample book chapter from with the given copy and images. The focus of the project is typography and pushing some boundaries therein is warranted.

Course GR 619 Type Compositions Project Nature as Art Instructor Nadine Brown Categories Typography, Editorial Semester Spring 2019

Approach Karl Blossfeldt was a pioneer in early photography whose plates are as unique as the nature they portray. Each leaf and each flower show the forms and repetition found in nature and it was clear to me right away that the images themselves provided a perfect color scheme. I chose a green and beige palette sampled from the plates, creating cohesion from the given materials. Chapter titles and page numbers cross the trim line and some body copy comes right up to that edgeâ&#x20AC;&#x201C; almost, but not quite, falling off the page.

All these levels create dynamism and complement the photography. Even if the typography is important, the photographs must be prominent for the book to render proper homage to the artist.

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The climate crisis is real and we are running out of time. Many people donâ&#x20AC;&#x2122;t realize how small daily decisions can impact our planet.

WasteNot seeks to convert trash creators to trash reducers by educating users and giving them the tools to make easy changes.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

C O NV ERT / / WASTENOT

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Objective Design a brand for a topic that interests you. The brand must consider its audience and stakeholders to arrive at a solution that implements a visual system across digital and 3D media.

Course GR 620 Visual Thinking Project WasteNot Instructor Hunter Wimmer Categories Branding, Packaging

Approach The WasteNot brand aims to help concerned consumers send less trash to landfills by both educating about how to help the environment with their everyday choices and helping users get the kinds of items that help, like reusable items to replace single-use ones. WasteNot converts trash creators to trash reducers. The color scheme was derived from a common garbage and recycling bin system, while the graphic elements create a contrast between the blocks and lines, and a curvy, playful logo. The concept centered around an eco-friendly company so all branded materials should be recycled, recyclable, and fairly minimalist.

Term Summer 2019 Software InDesign, Illustrator, Photoshop

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Building a project from a single word requires looking at it from every angle. I unravel each new meaning, look for a new direction to take.

Focus is elusive. The mind unravels. Focus doesnâ&#x20AC;&#x2122;t come when you need it. It can feel just out of reach.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

UNR AV EL / / FO C US

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Objective Produce one poster of a single word, FOCUS, using the letterforms but experimenting with form and composition.

Consider the literal and abstract meanings that could be portrayed.

Course GR 613 Type Experiments Project Focus Instructor Christopher Morlan Categories Typography Term Fall 2019

Approach This initial exploration into experimental typography was aimed at expanding how we think about and how we make type.

Experiments included playing with small individual plastic letters and cutting out paper letters to move as a set. I tried literal photographic focus by changing the depth of field settings and eventually found a more interesting solution for a less tangible â&#x20AC;&#x153;focus,â&#x20AC;? the often-evasive concentration, further unraveling the plural meanings of a singular word. Using a spotlight to create shadows of the letterforms, I played for more and less hazy outlines. The final result used two flashlights, to double the confusion in the search for the word, and cast shadows on a wavy curtain, fabric that comes and goes as do our trains of thought.

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Introspection can serve as inspiration. But introspection can become the very subject as well.

The unmistakable motif of my life is that I have been an Outlier and I have the data to back it up. It is a pattern expressed through typographyâ&#x20AC;&#x201C;charts and graphsâ&#x20AC;&#x201C;in this book.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

EX P R ES S / / O UTL I ER

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Objective Observe and document your own habitat, collecting images and writing. Find patterns and design a book about you. It may include subtexts or side subjects but should express to the reader a central overarching theme developed from your daily observations.

Course GR 613 Type Experiments Project Outlier Instructor Christopher Morlan Categories Typography

Approach Looking for repetition in my semester, the patterns I found stretched across my life. The truth about me is that I have habitually been an outlier. Everywhere I have lived, I have stood out, always coming from somewhere else. Once this theme became clear, I only had to quantify it to display it across the pages. Each spread contains a mostly accurate graph or chart that expresses one quality about the author-designer, from food and drink preferences, to immutable personality traits, to life choices. This fabricated data may not stand up to more rigorous scrutiny, but the end result is a book for a designer, not for a scientist: a work of experiments, experimental typography.

Term Fall 2019 Software InDesign, Illustrator, Photoshop

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Music is powerful; it amand melodies can be deciphered into color and composition to project the feelings evoked by the piece onto a poster. This is music decoded into a typographic design. And in turn, song turned into new art. Art inspires art.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

D EC O D E / / TH I S LOV E

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Objective Choose a piece of music to make a poster.

The feelings evoked by the song should be transmitted through typography, imagery, and layout, drawing from personal and conceptual ideas. Incorporate projection as a tool, experimenting with materials and dimensions to explore a 3D space before arriving at a 2D deliverable.

Course GR 613 Type Experiments Project This Love Instructor Christopher Morlan Categories Typography

Approach Because Taylor Swift is the soundtrack of my youth, I chose This Love–a piece about a lost love returned–and started to decode her poetic lyrics. From the opening line of clear blue water, a tone is set. There is despair but also hope in the music, a sorrowful melody but in a major key, and a crescendo into the refrain that gives away the happy ending.

These hands had to let it go free, but this love came back to me. lyrics onto different materials–a blue box, a colorful print, crinkled paper. The end result was a photo of a projection of a photo of a projection, each layer adding a new element to the composition.

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TWA seeks to go further, to push boundaries, and to help you do the same. Take every endeavor to the limit and then a bit further.

TWA has always been about breaking down barriers and recasting the impossible as possible. Step into the future.

This is the new TWA.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

R EC AST / / TH E NEW T WA

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Objective Choose a dead, dying, or defunct brand and bring it back through re-branding.

The new iteration must maintain the soul of the original brand but will expand to all-new products and services as it shifts to its new visual identity. The end product will comprise three books and a website.

Course GR 604 Nature of Identity Project The New TWA Instructor Hunter Wimmer Categories Branding, Editorial, UX/UI

Approach The early stages of this project focused on getting to know my brand, TWA. Through research and brainstorming, I found the soul of TWA centered on innovation and drive. They were about pushing boundaries to make the impossible possible. Inspired by that idea, I created a new logo and visual identity, as well as all new extensions of the brand. I recast TWA in a role that goes far beyond Airline. The new TWA helps you dream big and bring those dreams to life.

It is a startup incubator and the most complete coworking space you can imagine.

It is a brand of extreme athletic gear and a rapid prototyping service. It has a grant program and adventure trips. This is the new TWA: The World Awaits. What will you do?

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As designers, we must way to relay information. When designing for designers, we want to do more than convey a message. We look to surprise our community, to leave them extra details that might not We seek to impress.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

C O NV EY / / L EAD I NG D ES I G N

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Objective Choose an existing design conference and re-brand it, creating new materialsâ&#x20AC;&#x201C;poster, signage, three name tag styles, booklet, website, and appâ&#x20AC;&#x201C;that will be appreciated by the designers who attend. Consider the visual system must work across all materials and media and remember your audience.

Course GR 601 Type Systems Project Leading Design Instructor John Nettleton Categories Typography, Branding

Approach Design conference visuals are made by designers for designers and that makes them all the more challenging. Since Leading Design 2019 in Brooklyn had used a hexagon in their original logo, I chose to convey the community aspect of a smaller design conference like this one, focused on leadership. I built layers of honeycomb hexagons on a warm, bright palette, and the pattern repeats with variations in size and quantity throughout the printed and digital media.

Through the layers, we see other layers, other designers, other communities; there is a different kind of self-awareness in designing for designers.

Term Summer 2019 Software InDesign, Illustrator

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We mail postcards to loved ones saying “today we went to the beach” or “wish you were here!” We transcribe feelings, and document moments, and send them with love. But what about feelings you never share and words you never speak out loud?

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

TR ANS C R I BE / / UNS ENT P O STC AR D S

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Objective Document an instant by recording or photographing a visually compelling moment. Once the imagery has been chosen, create graphic/typographic elements to enhance the mood of the moment you are trying to convey. Deliver an avant-garde diptych of square posters.

Course GR 613 Type Experiments Project Unsent Postcards Instructor Christopher Morlan Categories Typography Term Fall 2019

Approach This task was intended as an exercise of our ability to interpret a scene seen in the world and then design a piece based on that moment. It was not a concept developed over several weeks, but rather a split-second decision of photographing and then working from the result of the capture. One advantage of living in a city with recognizable landmarks is that you can see postcards everywhere–from the rows of Victorians to the sea lions at the Wharf–but the Golden Gate Bridge is the classic; it is the symbol of the City by the Bay. It is where a tourist takes a photo to remember this trip, where a local feels that hometown pride, where a transplant might have that epiphany of “I live here now” and reminisce on a life left behind.

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San Francisco San Francisco San Francisco San Francisco

San Francisco San Francisco

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A company that wants to #recycleeverything doesnâ&#x20AC;&#x2122;t want to give you anything to trash.

Terracycle looks to simplify our lives and their annual report follows suit. If keeping it green is the mission, then everything they give us should make it easy for us to do the same.

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

S I MP L I F Y / / TER R AC YC L E

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Objective Annual reports are dull documents that designers dress up to keep stakeholders turning pages. Choose a real company and dress up their annual report so that maybe it doesnâ&#x20AC;&#x2122;t end up in the trash.

Course GR 601 Type Systems Project Terracycle Instructor John Nettleton Categories Typography, Editorial

Approach When designing for a company like Terracycle, it is important that the concept behind the design feels true to their mission. Terracycle works towards eliminating waste by creating systems of recycling for everything the average consumer has to trash. No matter how much you like the annual report of a company, you are likely to throw it out sooner or later. This report is printed on recycled paper, protected by a cardboard cover, and bound with cotton thread, so the entire product is biodegradable. The consumer has the choice to compost the whole thing or cut out the thread and recycle the rest.

A company that wants to #recycleeverthing doesnâ&#x20AC;&#x2122;t want to give you any trash.

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Jean de La Bruyère wrote “there is no excess in the world so commendable as excessive gratitude.”

And I am exceedingly grateful to many people.

“Thank you” in English derives from think. It meant “I will remember what you did for me.”

N I C OL E SA RRY, M A

VIS UAL TRANS LATOR

ACKNOWLEDGMENTS

I am beyond grateful for you: your help, your support, your love; brilliant ideas, therapy sessions, heartfelt words; Insta likes, phone calls early and late, laughs when I needed them and tears when I needed them. I would not be a Master of anything without you.

A perfect-for-me husband Julien [There are no words.]

An incredible blood family Susana, Luis, Erik, Lisa, Noni An outstanding chosen family Alyssa, Jason, Elyse/Texas, Stafford fam A whole list of people on four continents I cannot name in this space. You are here.

Some awesome classmates Swetha, Kirtika, Henry, and everyone that made FA20 possible and passable A few exceptional instructors Nadine Brown Christopher Morlan Mary Scott Hunter Wimmer

Il n’y a guère au monde un plus bel excès que celui de la reconnaissance.

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Title Visual Translator Designer Nicole Sarry, MA Contact nicolesarry.com nicolesarrydesign@gmail.com Instructor Mary Scott Program Graphic Design MA School Academy of Art University 79 New Montgomery San Francisco, CA 94105 Typeface Franklin Gothic Paper Stock Mohawk Superfine Eggshell 100# Text Printing and Binding blurb.com 14 4

nicolesarry.com